What Does G5 Do?

Total employees401
HeadquartersBend
Founded2005

G5, now a RealPage company, is a leader in digital marketing solutions tailored for the real estate industry. They provide a comprehensive suite of services including websites, SEO, digital advertising, analytics, and lead-to-lease solutions. G5 empowers clients in multifamily housing, senior living, and self-storage sectors to enhance their online presence, attract qualified leads, and improve occupancy rates through data-driven strategies and innovative technology.

Where Is G5's Headquarters?

HQ Function

Serves as the primary operational hub for G5, housing core teams for product development, sales, marketing, client success, and engineering for their specialized real estate marketing solutions.

Notable Features:

Located in a city known for its vibrant tech scene and outdoor recreation, G5's Bend office likely features a modern, open-concept design fostering collaboration and reflecting the company's innovative spirit. Access to outdoor activities is a key perk.

Work Culture:

G5 is known for a dynamic and innovative work culture that values collaboration, customer focus, and results. Employees often highlight the supportive team environment and opportunities for growth, combined with Bend's desirable lifestyle.

HQ Significance:

The Bend headquarters is the birthplace of G5 and remains central to its identity and operations, even after its acquisition by RealPage. It's where the core G5 platform and strategies are developed and managed.

Values Reflected in HQ: The headquarters likely reflects G5's values of innovation, transparency, customer partnership, and a commitment to data-driven results, fostered by an environment conducive to creativity and teamwork.

Location:

While G5's core operations are based in North America, its acquisition by RealPage has significantly expanded its global reach. G5's digital marketing solutions are now supported and delivered through RealPage's global infrastructure, serving clients in various international markets where RealPage has a presence.

Street Address:

70 SW Century Dr #100

City:

Bend

State/Province:

OR

Country:

USA

Where Else Does G5 Operate Around the World?

Integrated with RealPage Locations

Address: N/A (Part of RealPage's global office network)

RealPage offices globally support various functions, including sales, support, and development, which now encompass G5's product lines and services, offering a broader reach for G5 clients.

Buying Intent Signals for G5

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading G5? Meet the Executive Team

As of April 2025, G5' leadership includes:

Dan Hobin - Former CEO (Transitioned to leadership role within RealPage post-acquisition)
Martin Canchola - Former CFO (Transitioned post-acquisition)
Trent Jacobs - Former Chief Revenue Officer (Transitioned post-acquisition)

Who's Investing in G5?

G5 has been backed by several prominent investors over the years, including:

PeakEquity Partners
Volition Capital

What Leadership Changes Has G5 Seen Recently?

Hire0
Exits0

Following G5's acquisition by RealPage in August 2021, executive leadership largely transitioned into roles within RealPage or departed. Specific G5-branded executive changes in the last 12 months are minimal as it operates as a RealPage entity; major changes would be announced at the RealPage corporate level.

What Technology (Tech Stack) Is Used byG5?

Discover the tools G5 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

G5 Email Formats and Examples

G5 commonly uses the email format of the employee's first initial followed by their last name, at the getg5.com domain. Variations might exist but this is the most frequently observed pattern.

flast@getg5.com

Format

jsmith@getg5.com

Example

85%

Success rate

What's the Latest News About G5?

RealPage NewsAugust 3, 2021

RealPage Acquires G5, Leading Provider of Digital Marketing Solutions for Real Estate

RealPage, Inc. announced its acquisition of G5 Search Marketing, Inc., a leader in digital marketing, advertising, and analytics solutions for the real estate industry. This strategic acquisition aims to enhance RealPage's platform by integrating G5's advanced marketing automation and AI capabilities to better serve the real estate market....more

G5 Blog / MarTech Breakthrough AwardsSeptember 24, 2020

G5 Recognized for 'Best Overall Martech Solution' in 2020 MarTech Breakthrough Awards

G5 announced that its G5 Marketing Cloud was named 'Best Overall Martech Solution' in the annual MarTech Breakthrough Awards Program. The award recognized G5's innovation in providing comprehensive digital marketing tools for the real estate sector....more

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