Foundation
Foundation's Overview
Foundation Marketing is a specialized content marketing agency focused on serving B2B SaaS companies. They partner with brands to develop and execute content strategies that generate demand, build thought leadership, and drive revenue. Their services encompass content creation, distribution, promotion, and performance analysis, aiming to turn content into a reliable growth engine for their clients.
Where is Foundation's Headquarters?
HQ Function
Serves as the central hub for strategy, operations, client management, and creative content development for their B2B SaaS clientele.
Notable Features:
Located in a modern office space in Halifax, providing access to a growing tech and creative talent pool. The specific architectural highlights of the suite are internal to the company's office design.
Work Culture:
Foundation emphasizes a collaborative, results-driven, and learning-oriented culture. They operate with a remote-first mindset, valuing expertise, innovation, client success, and work-life balance for their global team.
HQ Significance:
The Halifax headquarters grounds the company legally and operationally in Canada, while its remote-first approach allows it to tap into global talent and serve a worldwide B2B SaaS market effectively.
Values Reflected in HQ: The Halifax HQ combined with a remote-first culture reflects values of community connection, access to diverse talent, operational efficiency, and a global outlook.
Location:
While headquartered in Halifax, Canada, Foundation Marketing serves a global clientele of B2B SaaS companies. Their operations are supported by a distributed, remote-first team with members across North America, Europe, and other regions. This structure allows them to deliver tailored content marketing solutions and support to businesses worldwide.
Street Address:
6080 Young St, Suite 1002
City:
Halifax
State/Province:
Nova Scotia
Country:
Canada
Foundation's Global Presence
Global (Remote)
Address: Not Applicable (Distributed Workforce)
To leverage global talent, provide flexible and responsive service to clients across different time zones and international markets, and foster a diverse and inclusive work environment.
Buying Intent Signals for Foundation
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Foundation
As of April 2025, Foundation' leadership includes:
Investors of Foundation
Foundation has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Information on executive new hires or exits in the last 12 months for Foundation Marketing is not widely publicized. The leadership team appears stable, with key executives consistently leading the company's strategic initiatives.
Technology (Tech Stack) used by Foundation
Discover the tools Foundation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Foundation Email Formats and Examples
Foundation Marketing primarily uses the email format [first]@getfoundation.com. This allows for direct and easy communication with team members.
[first]@getfoundation.com
Format
ross@getfoundation.com
Example
90%
Success rate
News and media
Content Marketing Institute • September 2023
Foundation Marketing CEO Ross Simmonds Shares AI Insights at Content Marketing World 2023
Ross Simmonds, CEO of Foundation Marketing, delivered an impactful session at Content Marketing World 2023, discussing the evolving role of AI in content strategy and creation for B2B SaaS companies. He shared practical frameworks for leveraging AI tools to enhance productivity and drive better marketing outcomes....more
Foundation Marketing Blog • January 2024
Foundation Marketing Releases Annual State of B2B SaaS Content Marketing Report
Foundation Marketing has published its latest annual 'State of B2B SaaS Content Marketing' report, offering in-depth analysis on current trends, challenges, and opportunities. The report provides valuable benchmarks and actionable insights for marketers in the B2B SaaS sector....more
Demand danas | Podcast by Foundation • Ongoing
Foundation Marketing's Podcast 'Demand danas' Features Industry Experts
Foundation Marketing consistently produces its 'Demand danas' podcast, hosted by Ross Simmonds. The podcast features interviews with marketing leaders and B2B SaaS experts, discussing strategies for demand generation, content marketing, and business growth....more
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