HQ Function

Serves as the primary hub for research and development, engineering (software and hardware), corporate strategy, and operations for Cruise's autonomous vehicle programs.

Notable Features:

The 333 Brannan Street facility is a large, modern office space with an industrial-chic design, featuring open-plan work areas, advanced R&D labs, and collaborative zones. It's adapted to support the unique needs of AV development.

Work Culture:

Cruise fosters a fast-paced, innovative, and mission-oriented work environment. There's a strong emphasis on engineering excellence, safety protocols, and collaborative problem-solving to tackle the complexities of autonomous driving. The culture has been undergoing a shift to further prioritize safety and transparency.

HQ Significance:

Its San Francisco location provides Cruise with access to a rich pool of tech talent, proximity to venture capital, and a dynamic urban environment for testing and refining its autonomous driving systems.

Values Reflected in HQ: The headquarters reflects values of innovation, cutting-edge technology, and ambition. Recent efforts emphasize a renewed commitment to safety, transparency, and building trust with communities and regulators.

Location:

Cruise's primary operational focus has been within the United States. However, through its parent company General Motors and partnerships (e.g., with Honda), its technology development and strategic interests have a global outlook. While previous international expansion plans (e.g., Dubai) are on hold, the long-term vision may include select international markets, leveraging GM's global manufacturing and distribution networks.

Street Address:

333 Brannan St

City:

San Francisco

State/Province:

CA

Country:

USA