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Geru was a pioneering Brazilian financial technology company, launched in 2013, that significantly impacted the online lending market by providing Brazilians with faster, more transparent, and accessible personal loan options. It utilized advanced technology and data analytics for credit assessments, aiming to simplify the borrowing process. In 2021, Geru merged with Rebel, another prominent fintech, and subsequently with Guiabolso, to form Open Co. Open Co is now one of Brazil's largest independent fintechs, dedicated to credit solutions and financial wellness. Geru continues to exist as a strong brand and product line under the Open Co umbrella, benefiting from the expanded resources, technology, and market reach of the larger entity. Its operations and strategic direction are fully integrated within Open Co.
This headquarters manages all strategic, technological, marketing, operational, and financial aspects for Open Co's brands, including Geru. It's the central point for innovation and business development.
Located in a prime business district, the office is likely a modern, open-concept space equipped with advanced technology, designed to encourage collaboration and innovation among teams.
The work culture, reflective of Open Co, is dynamic, agile, and data-centric. There's a strong emphasis on innovation, customer focus, and a collective mission to enhance the financial well-being of Brazilians. Teamwork and achieving impactful results are highly valued.
This HQ is crucial as the command center for Open Co, driving its mission to reshape the credit landscape in Brazil. It supports the growth and operational excellence of the Geru product line within a larger, synergistic fintech ecosystem.
Geru's services, as part of Open Co, are primarily concentrated on the Brazilian market. Open Co leverages global technology standards and may engage with international investors or partners, but its direct customer-facing operations and financial products are tailored for and delivered within Brazil. There isn't a significant operational footprint for direct lending services outside of Brazil.
Avenida Brigadeiro Faria Lima, 3729 - 7º andar, Itaim Bibi
São Paulo
São Paulo
Brazil
Address: Specific street address not publicly listed, typically modern commercial office space.
Taps into the rich technology talent pool of the Campinas region, known as a Brazilian Silicon Valley, to bolster Open Co's technological capabilities and operational scale for products like Geru.
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As of April 2025, Geru' leadership includes:
Geru has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive hires or departures at Open Co within the immediate last 12 months is limited. Major appointments, such as the CFO, occurred prior to this period. Companies of this nature often manage leadership transitions internally or announce them through specific channels not always captured by general news aggregators.
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Open Co, the parent company of the Geru brand, likely utilizes common corporate email structures. The most probable formats involve combinations of an employee's first name, last name, or initials, followed by the '@somosopenco.com.br' domain.
[first].[last]@somosopenco.com.br or [first_initial][last]@somosopenco.com.br
Format
joana.silva@somosopenco.com.br
Example
85%
Success rate
Contxto • October 26, 2023
Open Co, the fintech formed by the merger of Geru and Rebel, announced it has achieved profitability and aims to significantly expand its loan portfolio, targeting R$4 billion. The company continues to focus on unsecured personal loans and credit secured by vehicles....more
Bloomberg Línea Brazil • May 9, 2023
CEO Thiago Alvarez discusses Open Co's strategy to regain growth momentum following market adjustments, highlighting positive financial outcomes and the potential for an Initial Public Offering within the next three years....more
Valor Econômico • February 15, 2023
Open Co outlined its credit origination forecast for the year, aiming for R$2 billion, and emphasized its path to achieving profitability. The fintech continues to consolidate its position in the Brazilian credit market....more
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