What Does Geru Do?

Total employees46
HeadquartersSão Paulo
Founded2014

Geru was a pioneering Brazilian financial technology company, launched in 2013, that significantly impacted the online lending market by providing Brazilians with faster, more transparent, and accessible personal loan options. It utilized advanced technology and data analytics for credit assessments, aiming to simplify the borrowing process. In 2021, Geru merged with Rebel, another prominent fintech, and subsequently with Guiabolso, to form Open Co. Open Co is now one of Brazil's largest independent fintechs, dedicated to credit solutions and financial wellness. Geru continues to exist as a strong brand and product line under the Open Co umbrella, benefiting from the expanded resources, technology, and market reach of the larger entity. Its operations and strategic direction are fully integrated within Open Co.

Where Is Geru's Headquarters?

HQ Function

This headquarters manages all strategic, technological, marketing, operational, and financial aspects for Open Co's brands, including Geru. It's the central point for innovation and business development.

Notable Features:

Located in a prime business district, the office is likely a modern, open-concept space equipped with advanced technology, designed to encourage collaboration and innovation among teams.

Work Culture:

The work culture, reflective of Open Co, is dynamic, agile, and data-centric. There's a strong emphasis on innovation, customer focus, and a collective mission to enhance the financial well-being of Brazilians. Teamwork and achieving impactful results are highly valued.

HQ Significance:

This HQ is crucial as the command center for Open Co, driving its mission to reshape the credit landscape in Brazil. It supports the growth and operational excellence of the Geru product line within a larger, synergistic fintech ecosystem.

Values Reflected in HQ: The headquarters' design and operations likely mirror Open Co's core values: transparency in processes, innovation in solutions, efficiency in operations, collaboration among staff, and a steadfast commitment to customer financial health.

Location:

Geru's services, as part of Open Co, are primarily concentrated on the Brazilian market. Open Co leverages global technology standards and may engage with international investors or partners, but its direct customer-facing operations and financial products are tailored for and delivered within Brazil. There isn't a significant operational footprint for direct lending services outside of Brazil.

Street Address:

Avenida Brigadeiro Faria Lima, 3729 - 7º andar, Itaim Bibi

City:

São Paulo

State/Province:

São Paulo

Country:

Brazil

Where Else Does Geru Operate Around the World?

Campinas, São Paulo, Brazil

Address: Specific street address not publicly listed, typically modern commercial office space.

Taps into the rich technology talent pool of the Campinas region, known as a Brazilian Silicon Valley, to bolster Open Co's technological capabilities and operational scale for products like Geru.

Buying Intent Signals for Geru

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Geru? Meet the Executive Team

As of April 2025, Geru' leadership includes:

Thiago Alvarez - Chief Executive Officer (CEO), Open Co
Paulo David - Chief Operating Officer (COO), Open Co
Raphael Dyxklay - Chief Technology Officer (CTO), Open Co
Daniel Shteyn - Chief Financial Officer (CFO), Open Co
Sandro Reiss - Co-Founder, Open Co (formerly CEO & Co-Founder of Geru)

Who's Investing in Geru?

Geru has been backed by several prominent investors over the years, including:

Kaszek Ventures
IFC (International Finance Corporation)
SoftBank Latin America Fund
QED Investors
Endeavor Catalyst
Chromo Invest
LTS Investments
Raiz Investimentos
Monashees
Ribbit Capital

What Leadership Changes Has Geru Seen Recently?

Hire0
Exits0

Publicly available information regarding specific executive hires or departures at Open Co within the immediate last 12 months is limited. Major appointments, such as the CFO, occurred prior to this period. Companies of this nature often manage leadership transitions internally or announce them through specific channels not always captured by general news aggregators.

What Technology (Tech Stack) Is Used byGeru?

Discover the tools Geru uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Geru Email Formats and Examples

Open Co, the parent company of the Geru brand, likely utilizes common corporate email structures. The most probable formats involve combinations of an employee's first name, last name, or initials, followed by the '@somosopenco.com.br' domain.

[first].[last]@somosopenco.com.br or [first_initial][last]@somosopenco.com.br

Format

joana.silva@somosopenco.com.br

Example

85%

Success rate

What's the Latest News About Geru?

ContxtoOctober 26, 2023

Open Co Reaches Profitability and Plans to Double Loan Portfolio in Brazil

Open Co, the fintech formed by the merger of Geru and Rebel, announced it has achieved profitability and aims to significantly expand its loan portfolio, targeting R$4 billion. The company continues to focus on unsecured personal loans and credit secured by vehicles....more

Bloomberg Línea BrazilMay 9, 2023

Open Co (formerly Geru and Rebel) aims to resume growth and expects IPO in up to 3 years

CEO Thiago Alvarez discusses Open Co's strategy to regain growth momentum following market adjustments, highlighting positive financial outcomes and the potential for an Initial Public Offering within the next three years....more

Valor EconômicoFebruary 15, 2023

Open Co (ex-Geru and Rebel) forecasts R$2 billion in credit and talks about profitability

Open Co outlined its credit origination forecast for the year, aiming for R$2 billion, and emphasized its path to achieving profitability. The fintech continues to consolidate its position in the Brazilian credit market....more

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