What Does Gerber Group Do?

Total employees103
HeadquartersNew York
Founded

Gerber Group is a premier hospitality company that creates, owns, and operates a portfolio of iconic and innovative bars, restaurants, and nightlife venues. Founded by Rande Gerber, the group is celebrated for its sophisticated design, exceptional service, and ability to curate unique social experiences in prime locations, often within luxury hotels or as standalone destinations. Their venues are known for their distinctive ambiance, quality cocktails, and chic atmosphere, attracting a discerning clientele across major U.S. cities.

Where Is Gerber Group's Headquarters?

HQ Function

The NYC headquarters serves as the central hub for strategic decision-making, brand development, marketing, operations management, and financial oversight for all Gerber Group properties.

Notable Features:

While specific details are private, it's expected to be a modern office space reflecting the company's chic and sophisticated aesthetic, possibly featuring design elements reminiscent of their high-end venues.

Work Culture:

The work culture at Gerber Group's headquarters is likely dynamic, creative, and fast-paced, with a strong emphasis on brand excellence, innovation in hospitality, and delivering premium customer experiences. Collaboration and attention to detail are paramount.

HQ Significance:

Its New York City location places Gerber Group at the epicenter of global hospitality trends, providing access to top talent, key partnerships, and a vibrant market that continually inspires its concepts.

Values Reflected in HQ: The headquarters would reflect values such as sophistication, quality, innovation, and a commitment to unparalleled guest experiences, core to the Gerber Group brand identity.

Location:

Gerber Group's operations are primarily concentrated in major metropolitan areas within the United States, including New York City, Chicago, and formerly Atlanta. While they have explored international concepts in the past, their current core focus is on the U.S. market. Globally supported functions, managed from their U.S. base, include brand strategy, concept development, design standards, and potential partnership explorations for expansion.

Street Address:

532 Gansevoort St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Gerber Group Operate Around the World?

New York, NY, USA (Mr. Purple at Hotel Indigo Lower East Side)

Address: 180 Orchard St, 15th Floor, New York, NY 10002

Serves as a key revenue-generating property and brand statement in the competitive Lower East Side hospitality market, attracting locals and tourists.

New York, NY, USA (The Campbell at Grand Central Terminal)

Address: 15 Vanderbilt Ave, New York, NY 10017

Caters to commuters, tourists, and New Yorkers seeking a classic cocktail experience in a landmark setting, strengthening brand presence in Midtown Manhattan.

Atlanta, GA, USA (Whiskey Blue at W Atlanta - Buckhead - Note: W Buckhead closed, status of WB may change)

Address: 3377 Peachtree Rd NE, Atlanta, GA 30326 (Previous address, verify current status)

Aimed to be a premier nightlife destination in Atlanta's upscale Buckhead district. (Note: Research indicates W Atlanta - Buckhead rebranded/closed, status of this specific venue needs verification for ongoing operations under Gerber Group).

Chicago, IL, USA (Mr. Purple at Hotel ZOSO Chicago)

Address: 160 E Pearson St, Chicago, IL 60611

Establishes a significant presence in Chicago's vibrant hospitality scene, targeting hotel guests and local patrons seeking an energetic and stylish rooftop atmosphere.

Buying Intent Signals for Gerber Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gerber Group? Meet the Executive Team

As of April 2025, Gerber Group' leadership includes:

Rande Gerber - Founder & Chairman
Scott Gerber - Principal & CEO

Who's Investing in Gerber Group?

Gerber Group has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Gerber Group Seen Recently?

Hire0
Exits0

As a privately held company, Gerber Group does not frequently publicize executive team changes unless they are of major significance. Publicly available information in the last 12-18 months does not indicate significant high-level executive hires or departures beyond the stable leadership of Rande and Scott Gerber. Any internal promotions or mid-level management changes are typically not announced externally.

What Technology (Tech Stack) Is Used byGerber Group?

Discover the tools Gerber Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gerber Group Email Formats and Examples

Gerber Group likely utilizes common corporate email formats. Based on industry standards for companies of its size and nature, the most probable formats include first name initial followed by last name, or first name followed by a period and then last name.

[first_initial][last]@gerbergroup.com

Format

sgerber@gerbergroup.com

Example

80%

Success rate

What's the Latest News About Gerber Group?

Eater ChicagoMarch 15, 2023

Gerber Group's Mr. Purple Rooftop Bar Opens at Hotel ZOSO Chicago

Gerber Group has expanded its popular Mr. Purple concept to Chicago, opening a new rooftop bar and restaurant at the Hotel ZOSO (formerly the Wit Hotel). The venue, located on the 26th floor, features expansive city views, a lively atmosphere, two terraces, an indoor pool, and a menu of craft cocktails and shareable plates, marking a significant addition to Chicago's nightlife....more

Hospitality DesignFebruary 1, 2023

Gerber Group to Unveil Mr. Purple in Chicago

Hospitality stalwart Gerber Group has announced plans to introduce its popular Mr. Purple concept to Chicago. Slated to open in spring 2023, the new outpost will be housed within the forthcoming Hotel ZOSO Chicago, occupying the hotel’s 7,000-square-foot rooftop....more

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