What Does George Smith Do?

Total employees180
HeadquartersCramlington
Founded1985

George Smith is a distinguished British company renowned for its exceptional craftsmanship in handmade, bespoke furniture and upholstery. With a heritage rooted in traditional techniques passed down through generations, they create timeless, high-quality sofas, chairs, and other furniture pieces for discerning clients worldwide, including interior designers, architects, and private customers. Their commitment to using the finest materials and artisanal skills has established them as a hallmark of luxury and durability in the furniture industry.

Where Is George Smith's Headquarters?

HQ Function

The Cramlington location serves as the primary manufacturing hub and workshop, where skilled artisans meticulously craft each piece of furniture. It also houses design, administration, and quality control operations.

Notable Features:

Extensive workshops equipped for traditional furniture making, including frame construction, upholstery, and finishing. Focus on handcrafted processes rather than mass production.

Work Culture:

A culture deeply rooted in craftsmanship, precision, and a passion for quality. Emphasis on apprenticeship, skill development, and maintaining traditional upholstery and furniture-making techniques.

HQ Significance:

This location is central to George Smith's identity, representing the heart of their manufacturing excellence and commitment to British-made quality. It ensures direct oversight of the production process.

Values Reflected in HQ: The headquarters embodies values of craftsmanship, quality, heritage, attention to detail, and the enduring appeal of British manufacturing.

Location:

George Smith supports global functions primarily through its UK manufacturing base and its international showrooms in key design hubs like London, New York, and Los Angeles. These locations facilitate global sales, client relationship management for international interior designers and private customers, marketing, and the logistics of shipping bespoke furniture worldwide. They participate in international design fairs and collaborate with a global network of designers.

Street Address:

Unit 5, Admiral Business Park, Nelson Way

City:

Cramlington

State/Province:

Northumberland

Country:

United Kingdom

Where Else Does George Smith Operate Around the World?

London, United Kingdom

Address: 587-589 King's Road, London, SW6 2EH, UK

Serves as the primary sales and marketing hub for the UK and European markets, engaging with the high-end interior design community.

New York, NY, USA

Address: D&D Building, 979 Third Avenue, Suite 509, New York, NY 10022, USA

Key presence for the US East Coast market, facilitating relationships with American interior designers and expanding brand reach in North America.

Los Angeles, CA, USA

Address: Pacific Design Center, 8687 Melrose Avenue, Suite B370, Los Angeles, CA 90069, USA

Strategic location to tap into the luxury residential and commercial design market on the US West Coast.

Buying Intent Signals for George Smith

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading George Smith? Meet the Executive Team

As of April 2025, George Smith' leadership includes:

Serena Goddard - Managing Director
George Smith - Founder
John Pillar - Finance Director
Ben Norris - Sales Director

Who's Investing in George Smith?

George Smith has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has George Smith Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or exits widely reported for George Smith in the last 12 months. The company appears to maintain stability in its core leadership team. Any changes are typically internal promotions or not publicly announced for a private company of this nature.

What Technology (Tech Stack) Is Used byGeorge Smith?

Discover the tools George Smith uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

George Smith Email Formats and Examples

George Smith likely utilizes common professional email formats. Based on typical company structures of this size and industry, formats often include first name initial and last name, or first name dot last name.

[first_initial][last]@georgesmith.com (e.g., jdoe@georgesmith.com) or [first].[last]@georgesmith.com (e.g., jane.doe@georgesmith.com)

Format

sgoddard@georgesmith.com

Example

70%

Success rate

What's the Latest News About George Smith?

The English HomeOctober 10, 2023

George Smith furniture: handmade in Britain

The English Home magazine featured George Smith, highlighting its commitment to British craftsmanship and the handmade nature of its bespoke furniture, showcasing the skills and traditions upheld at their Northumberland workshops....more

Wallpaper*September 15, 2023

George Smith x Stella McCartney furniture is a waste-not want-not triumph

Wallpaper* reported on the collaboration between George Smith and Stella McCartney, unveiled during London Design Festival 2023. The collection emphasized sustainable materials and innovative design, blending McCartney's eco-conscious fashion ethos with George Smith's furniture expertise....more

Business of HomeJune 5, 2023

George Smith taps new sales director

Business of Home announced the appointment of Ben Norris as the new Sales Director for George Smith. This move signals a focus on expanding market reach and strengthening client relationships for the luxury furniture brand....more

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