HQ Function

Serves as the central administrative and operational hub for Asda Stores Ltd., encompassing all its brands including George. Key functions include strategic planning, merchandising, marketing, supply chain management, finance, technology, and human resources for the entire retail operation.

Notable Features:

Asda House is a large, modern office complex designed to support a major national retail operation. It features open-plan workspaces, extensive meeting facilities, and amenities for thousands of employees, reflecting its role as a central command for a vast network of stores and online operations.

Work Culture:

The work culture at Asda, including teams dedicated to the George brand, is typically characterized as fast-paced, customer-centric, and collaborative. There is a strong emphasis on delivering value and efficiency, aligning with Asda's market position. Employees often experience a dynamic environment with opportunities for growth and a focus on teamwork to achieve retail objectives.

HQ Significance:

Asda House is highly significant as the nerve center for one of the UK's largest supermarket chains and its widely recognized George clothing and homeware brand. Strategic decisions made at this headquarters impact millions of customers, a vast supply chain, and a large workforce across the country.

Values Reflected in HQ: The headquarters' design and operations likely reflect Asda's core values such as customer service, respect for individuals, striving for excellence, and acting with integrity. Efficiency, collaboration, and support for its extensive retail network are key functional reflections of these values.

Location:

While George at Asda is primarily a UK-based brand with products sold through Asda stores and its UK e-commerce site, its operations have a global dimension. This includes international sourcing of materials and finished goods, ethical trade monitoring across its supply chain, and analyzing global fashion trends. Historically, George has had limited franchise operations or wholesale partnerships in some international markets, extending its brand reach beyond the UK.

Street Address:

Asda House, Great Wilson Street

City:

Leeds

State/Province:

West Yorkshire

Country:

United Kingdom