Geometry Global was a world-leading brand activation, shopper marketing, and experiential agency, part of the WPP network. It specialized in understanding consumer behavior at pivotal moments to drive conversion and build brand equity through creative commerce solutions. In January 2023, Geometry Global merged with VMLY&R Commerce to form VML, a new global end-to-end Creative Commerce Company. This profile primarily reflects Geometry Global's operations and structure prior to its full integration into VML.
Served as a central hub for global strategy development, multinational client management, creative leadership, and operational oversight for its extensive network of offices worldwide.
Located within WPP's Sea Containers campus, offering a collaborative environment with access to other WPP agencies, modern workspaces, and views of the River Thames.
Characterized by a dynamic, fast-paced, and highly collaborative environment, focused on creativity, innovation in shopper behavior, and driving measurable results for clients.
The London HQ was crucial for coordinating global campaigns, fostering innovation in commerce marketing, and managing relationships with key international clients.
Prior to its merger, Geometry Global operated a vast global network with offices in over 50 countries. This presence supported functions such as multinational client account management, localized campaign development and execution, shopper insights research, experiential marketing production, retail design, and digital commerce solutions on a global scale. Their reach allowed them to deliver 'Pivotal Ideas' that activated brands and drove purchase across diverse markets.
Sea Containers, 18 Upper Ground (as part of WPP campus)
London
N/A
United Kingdom
Address: 237 Park Avenue, New York, NY 10017 (Example WPP building, specific address varied)
Served as a critical center for strategy, creative development, and execution for clients in the Americas, adapting global frameworks to local consumer behaviors.
Address: 14 Rue de la Pépinière, 75008 Paris (Example WPP location)
Drove innovation in shopper engagement for European clients, leveraging local cultural insights and retail landscapes.
Address: WPP Campus, 333 Tianyaoqiao Road, Xuhui District, Shanghai (Example WPP location)
Led client strategies for navigating complex retail environments and dynamic consumer trends across Asia-Pacific, particularly in digital and social commerce.
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As of April 2025, Geometry Global' leadership includes:
Geometry Global has been backed by several prominent investors over the years, including:
Most significant executive news surrounding Geometry Global in the last 12-18 months relates to its merger with VMLY&R Commerce to form VML, effective January 2023. This involved leadership transitions into the new VML structure.
Discover the tools Geometry Global uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, Geometry Global, as part of WPP, typically used a standard corporate email format. The most common format was firstname.lastname@geometry.com. Post-merger, communications would be via VML email addresses.
firstname.lastname@geometry.com
Format
jane.doe@geometry.com
Example
0 (domain is no longer active for primary communication; VML.com formats would now apply)%
Success rate
WPP • October 12, 2022
WPP announced it is merging its two leading creative commerce agencies, VMLY&R COMMERCE and Geometry, to create VML, the world's largest and most advanced end-to-end Creative Commerce Company. The new entity will be led by Global CEO Beth Ann Kaminkow, previously Global CEO of Geometry....more
Various Trade Publications (e.g., Campaign, Adweek) • January 1, 2023
The merger of Geometry Global and VMLY&R Commerce became effective, formally launching VML as a unified global creative commerce company. This integration aims to provide clients with comprehensive solutions spanning creative, technology, and data to drive commerce....more
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