HQ Function

Served as the central operational base, housing creative teams, strategists, developers, and client service professionals, driving the agency's digital projects and innovation.

Notable Features:

The office space was likely designed to foster collaboration and creativity, typical of a modern digital agency, featuring open layouts and technology-equipped meeting areas. Specific architectural details were not widely publicized.

Work Culture:

Genuine Interactive was known for fostering a dynamic, innovative, and collaborative work culture. Employees were passionate about digital trends and dedicated to delivering high-quality, impactful experiences for clients.

HQ Significance:

The Boston headquarters was instrumental in establishing Genuine's reputation as a leading digital agency in the Northeast, enabling it to attract top talent and work with prominent brands.

Values Reflected in HQ: The headquarters likely embodied Genuine's core values of creativity, digital innovation, client partnership, and a commitment to excellence in user experience.

Location:

Prior to its acquisition by Jack Morton in 2014, Genuine Interactive operated primarily from its Boston headquarters. While it served clients with national and international reach, its physical office presence was concentrated in the US. Its global impact was delivered through digital services and projects for these clients. Post-acquisition, its capabilities became part of Jack Morton's extensive global network.

Street Address:

500 Harrison Ave

City:

Boston

State/Province:

MA

Country:

USA