Gentle Monster
Gentle Monster's Overview
Gentle Monster is a South Korean luxury eyewear brand founded in 2011 by Hankook Kim. Known for its avant-garde designs, experimental retail spaces, and artistic collaborations, the brand has rapidly expanded globally. Gentle Monster pushes boundaries in fashion and art, offering unique sunglasses and optical frames that challenge conventional aesthetics. Their stores are often immersive art installations, providing a distinct customer experience that blends commerce with culture.
Where is Gentle Monster's Headquarters?
HQ Function
The headquarters serves as the central hub for global strategy, product design and development, brand marketing, international operations, and conceptualization of their unique retail experiences.
Notable Features:
HAUS DOSAN, which houses the HQ, is a multi-story cultural and retail space featuring Gentle Monster, Tamburins (cosmetics), and Nudake (artisan desserts). It's known for its striking architecture, kinetic installations, and ever-changing artistic themes, embodying the brand's experimental spirit.
Work Culture:
The work culture at Gentle Monster's HQ is reportedly dynamic, creative, and fast-paced, encouraging innovation and artistic expression. There's a strong emphasis on visual storytelling, design excellence, and pushing conventional boundaries.
HQ Significance:
The Seoul HQ is significant as it's the birthplace of the brand and the nerve center for its global expansion and artistic vision. Its location within HAUS DOSAN underscores the brand's commitment to integrating commerce, art, and experience.
Values Reflected in HQ: The HQ, particularly through HAUS DOSAN, reflects values of innovation, artistic experimentation, bold design, and a commitment to creating unique, immersive experiences.
Location:
Gentle Monster supports its global operations through a network of flagship stores and offices in key international cities. These locations handle regional retail operations, marketing, public relations, customer service, and logistics. The brand has a significant retail footprint across Asia (South Korea, China, Singapore, Thailand, Japan, UAE), North America (USA, Canada), Europe (UK, France, Germany), and Australia, often through iconic, art-driven retail spaces.
Street Address:
50 Apgujeong-ro 46-gil, Gangnam-gu
City:
Seoul
State/Province:
Country:
South Korea
Gentle Monster's Global Presence
Shanghai, China
Address: HAUS Shanghai, No. 798-802 Huaihai Middle Road, Huangpu District, Shanghai
Serves as a strategic center for brand presence, retail operations, and marketing initiatives within mainland China, adapting global campaigns for local relevance.
Los Angeles, CA, USA
Address: 816 S Broadway, Los Angeles, CA 90014, USA
Supports brand expansion and retail operations in the North American market, particularly engaging with fashion influencers and the entertainment industry.
New York, NY, USA
Address: 70 Wooster St, New York, NY 10012, USA
Strengthens brand visibility and market penetration in the Eastern US, serving as a key touchpoint for fashion media and consumers.
London, United Kingdom
Address: 28-29 Argyll St, London W1F 7EB, United Kingdom
Hub for European market development, coordinating retail strategy and brand communication across the UK and potentially other European countries.
Buying Intent Signals for Gentle Monster
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Executive Team of Gentle Monster
As of April 2025, Gentle Monster' leadership includes:
Investors of Gentle Monster
Gentle Monster has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced C-suite executive hires or exits directly at Gentle Monster have been widely reported in the last 12 months. Leadership appears stable with key figures like founder Hankook Kim and IICOMBINED CEO Kim Dong-geun continuing in their roles. Minor regional leadership changes may occur but are not typically announced broadly.
Technology (Tech Stack) used by Gentle Monster
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Gentle Monster Email Formats and Examples
Gentle Monster's corporate email format is likely to follow common professional structures. Based on industry standards and common patterns for companies of this nature, emails would typically use the employee's name.
[firstinitial][lastname]@gentlemonster.com or [firstname].[lastname]@gentlemonster.com
Format
jdoe@gentlemonster.com or jane.doe@gentlemonster.com
Example
70%
Success rate
News and media
Hypebeast • February 28, 2024
Gentle Monster News: Second Collaboration with Maison Margiela
Gentle Monster and Maison Margiela announced their second collaborative eyewear collection, featuring avant-garde designs that merge the distinct aesthetics of both brands. The collection includes 17 new styles and was launched with a global campaign....more
Wallpaper* • October 12, 2023
Gentle Monster News: Opens New Flagship Store in Bangkok
Gentle Monster unveiled a new flagship store in Bangkok, Thailand, located at Siam Paragon. The store features the brand's signature elaborate installations, including kinetic sculptures and a hyperrealistic giant bison, continuing its tradition of creating unique retail environments....more
Business of Fashion • May 10, 2023
Gentle Monster News: Parent Company IICOMBINED Reports Record Performance
IICOMBINED, the parent company of Gentle Monster, Tamburins, and Nudake, reported record sales and operating profit for the previous fiscal year, driven by strong global demand for its brands and successful retail expansions and collaborations....more
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