What Does Genpower Do?

Total employees120
HeadquartersPembroke Dock
Founded2006

Genpower Ltd, established in 2006, is the sole UK importer for Hyundai Power Products, P1 Power Equipment, and Warrior Winches. Operating from an extensive 160,000+ sq ft facility in Pembroke Dock, Wales, Genpower provides a comprehensive range of machinery, spare parts, and after-sales service to customers and a wide dealer network across the UK and Ireland. The company is committed to delivering high-quality, reliable power solutions and exceptional customer support for domestic, commercial, and industrial applications.

Where Is Genpower's Headquarters?

HQ Function

Serves as the main operational hub, encompassing warehousing, national distribution, sales operations, customer support, technical service, and administrative functions for the UK and Ireland.

Notable Features:

A substantial facility, expanded to over 160,000 sq ft (as of late 2022), including extensive warehousing for stock holding, modern office spaces, and service workshops. This allows for efficient logistics and comprehensive support.

Work Culture:

Genpower likely fosters a dynamic, customer-centric work environment focused on product expertise, efficient operations, and strong teamwork. As a key distributor, the culture would emphasize responsiveness and reliability.

HQ Significance:

The Pembroke Dock headquarters is pivotal to Genpower's operations, acting as the central nerve for all UK activities. Its large scale enables comprehensive stockholding, rapid order fulfillment, and centralized support for the brands it represents.

Values Reflected in HQ: The headquarters' scale, organization, and investment in infrastructure reflect Genpower's commitment to reliability, comprehensive product availability, market leadership, and robust support for its dealer network and end-users.

Location:

Genpower's primary operational focus is the United Kingdom and Ireland. Its global connection stems from being the exclusive UK importer for internationally recognized brands like Hyundai Power Products, Warrior Winches, and P1 Power Equipment. This involves managing international supply chains and distributing these global brands through an extensive dealer network across its designated territories.

Street Address:

Isaac Way, London Road

City:

Pembroke Dock

State/Province:

Pembrokeshire

Country:

United Kingdom

Where Else Does Genpower Operate Around the World?

No additional office locations available.

Buying Intent Signals for Genpower

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Genpower? Meet the Executive Team

As of April 2025, Genpower' leadership includes:

Roland Llewellyn - Managing Director
Mark Titheridge - Sales Director
Simon Hopkins - Operations Director

Who's Investing in Genpower?

Genpower has been backed by several prominent investors over the years, including:

Genpower Ltd is a privately held company. Investor information is not publicly disclosed.

What Leadership Changes Has Genpower Seen Recently?

Hire0
Exits0

Genpower announced several key staff appointments in May 2024 to bolster its business development, sales, and marketing capabilities. No departures or new appointments to the core executive team (Director-level and above) have been publicly reported in the last 12 months.

New Appointments:

Gary Brown, Gary Brown appointed as Business Development Manager for the Warrior winch and power equipment brand, bringing extensive industry experience.
Bradley Llewellyn, Bradley Llewellyn joined the sales team, focusing on expanding the reach of Hyundai garden machinery.
Will Jones, Will Jones appointed to the marketing team to enhance brand presence and marketing strategies for Genpower's distributed brands.

What Technology (Tech Stack) Is Used byGenpower?

Discover the tools Genpower uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Genpower Email Formats and Examples

Genpower Ltd typically uses common professional email formats. The most prevalent formats are likely [first].[last]@genpower.co.uk or [first_initial][last]@genpower.co.uk.

[first].[last]@genpower.co.uk or [first_initial][last]@genpower.co.uk

Format

john.doe@genpower.co.uk

Example

85%

Success rate

What's the Latest News About Genpower?

Pembrokeshire HeraldMay 10, 2024

Genpower boosts team with key appointments

Pembroke Dock-based Genpower, the UK importer for Hyundai Power Products, has strengthened its team with three new appointments: Gary Brown as Business Development Manager for Warrior, Bradley Llewellyn in sales for Hyundai garden machinery, and Will Jones in marketing....more

Business News WalesNovember 10, 2022

Genpower Announces Major Expansion With New Warehouse

Genpower, the UK importer of Hyundai power products, has announced a significant expansion with the acquisition of a new 60,000 sq ft warehouse adjacent to its existing Pembroke Dock headquarters, bringing its total space to over 160,000 sq ft to support growth and improve stock availability....more

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