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Genie, operating under the brand name GenieLift in many contexts, is a leading global manufacturer of aerial work platforms (AWPs), telehandlers, and material lifts. Founded in 1966 and acquired by Terex Corporation in 2002, Genie products are utilized in a wide range of industries including construction, maintenance, warehousing, and entertainment. The company is known for its innovation, quality, and commitment to safety, providing solutions that help people work safely and productively at height.
Serves as the primary hub for Genie's global operations, including engineering, product development, sales, marketing, and administrative support for the AWP segment.
Modern facilities designed to support research and development, product testing, and collaborative work. The campus likely includes engineering labs and office spaces conducive to innovation in aerial lift technology.
The work culture at Genie's Redmond headquarters likely emphasizes innovation, safety, quality, customer focus, and teamwork, reflective of a leading manufacturing and engineering organization. Employees often engage in developing cutting-edge lifting solutions.
The Redmond location is significant as it's the historical heart of Genie Industries and continues to be a center for excellence and innovation in the aerial lift industry, driving the brand's global strategy.
Genie, as a Terex brand, supports its global customer base through a worldwide network of manufacturing facilities, sales offices, service centers, and parts distribution hubs. Functions supported globally include manufacturing, engineering, sales, marketing, customer service, parts and technical support, and training. This extensive network ensures that Genie products and support are available to customers in diverse industries across North America, Europe, Asia-Pacific, Latin America, and other regions.
6464 185th Ave NE
Redmond
Washington
USA
Address: Specific street address not publicly detailed, located in Moses Lake industrial area.
Supports North American manufacturing capacity and leverages regional supply chains and logistics.
Address: Via G.B. Vico, 10, 06019 Umbertide PG, Italy (Terex Italia S.r.l.)
Acts as a manufacturing and distribution hub for the EMEA region, catering to local market requirements and standards.
Address: No. 129, Huanghe West Road, Changzhou National High-Tech District, Jiangsu Province, China (Terex (Changzhou) Machinery Co., Ltd.)
Supports Genie's growth in the Asia-Pacific region by providing locally manufactured products and reducing lead times.
Address: 5500 International Trade Dr, Rock Hill, SC 29732 (Terex USA LLC)
Enhances service and support capabilities for Genie customers in the Southeastern USA and acts as a logistical hub.
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As of April 2025, Genie ' leadership includes:
Genie has been backed by several prominent investors over the years, including:
Specific executive hires or exits directly within the Genie/Terex AWP leadership team have not been prominently announced in the last 12 months. Broader Terex Corporation executive changes may impact the AWP segment. For example, Terex Corporation announced a CFO transition in June 2024.
Discover the tools Genie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Genie is part of Terex Corporation, employees typically use Terex email addresses. Common corporate email formats include [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com.
firstname.lastname@terex.com or flastname@terex.com
Format
john.doe@terex.com
Example
85%
Success rate
Terex Corporation Investor Relations • July 23, 2024
Terex Corporation announced it will host a conference call to review its second quarter 2024 financial results on Wednesday, August 7, 2024. This will include performance updates for its segments, including Aerial Work Platforms (Genie)....more
Terex Corporation Press Release • June 20, 2024
Terex Corporation announced that Keith Pfeifer, Senior Vice President and Chief Financial Officer, will retire from the Company. Tobin J. Porter has been appointed to succeed Mr. Pfeifer, effective upon Mr. Pfeifer's departure, which is expected to occur in the third quarter of 2024....more
GenieLift Website News • April 15, 2024
Genie announced the launch of its next-generation S-60 XC and S-65 XC (Xtra Capacity™) telescopic boom lifts, offering higher lift capacities and enhanced performance features for demanding jobsite applications....more
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