What Does Genie Do?

Total employees1728
HeadquartersRedmond
FoundedN/A

Genie, operating under the brand name GenieLift in many contexts, is a leading global manufacturer of aerial work platforms (AWPs), telehandlers, and material lifts. Founded in 1966 and acquired by Terex Corporation in 2002, Genie products are utilized in a wide range of industries including construction, maintenance, warehousing, and entertainment. The company is known for its innovation, quality, and commitment to safety, providing solutions that help people work safely and productively at height.

Where Is Genie 's Headquarters?

HQ Function

Serves as the primary hub for Genie's global operations, including engineering, product development, sales, marketing, and administrative support for the AWP segment.

Notable Features:

Modern facilities designed to support research and development, product testing, and collaborative work. The campus likely includes engineering labs and office spaces conducive to innovation in aerial lift technology.

Work Culture:

The work culture at Genie's Redmond headquarters likely emphasizes innovation, safety, quality, customer focus, and teamwork, reflective of a leading manufacturing and engineering organization. Employees often engage in developing cutting-edge lifting solutions.

HQ Significance:

The Redmond location is significant as it's the historical heart of Genie Industries and continues to be a center for excellence and innovation in the aerial lift industry, driving the brand's global strategy.

Values Reflected in HQ: The headquarters' operations reflect Genie's core values such as safety in design, innovation in product development, quality manufacturing, and a commitment to customer solutions.

Location:

Genie, as a Terex brand, supports its global customer base through a worldwide network of manufacturing facilities, sales offices, service centers, and parts distribution hubs. Functions supported globally include manufacturing, engineering, sales, marketing, customer service, parts and technical support, and training. This extensive network ensures that Genie products and support are available to customers in diverse industries across North America, Europe, Asia-Pacific, Latin America, and other regions.

Street Address:

6464 185th Ave NE

City:

Redmond

State/Province:

Washington

Country:

USA

Where Else Does Genie Operate Around the World?

Moses Lake, Washington, USA

Address: Specific street address not publicly detailed, located in Moses Lake industrial area.

Supports North American manufacturing capacity and leverages regional supply chains and logistics.

Umbertide, Italy

Address: Via G.B. Vico, 10, 06019 Umbertide PG, Italy (Terex Italia S.r.l.)

Acts as a manufacturing and distribution hub for the EMEA region, catering to local market requirements and standards.

Changzhou, China

Address: No. 129, Huanghe West Road, Changzhou National High-Tech District, Jiangsu Province, China (Terex (Changzhou) Machinery Co., Ltd.)

Supports Genie's growth in the Asia-Pacific region by providing locally manufactured products and reducing lead times.

Rock Hill, South Carolina, USA

Address: 5500 International Trade Dr, Rock Hill, SC 29732 (Terex USA LLC)

Enhances service and support capabilities for Genie customers in the Southeastern USA and acts as a logistical hub.

Buying Intent Signals for Genie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Genie ? Meet the Executive Team

As of April 2025, Genie ' leadership includes:

Simon Meester - President, Terex Aerial Work Platforms (Genie)
Joshua Roche - Vice President, Global Engineering, Terex AWP (Genie)
Will P. S. Crow - Vice President, Global Sales & Marketing, Terex AWP (Genie)
Matt Treadwell - Vice President, Global Parts & Services, Terex AWP (Genie)

Who's Investing in Genie ?

Genie has been backed by several prominent investors over the years, including:

Genie is a brand of Terex Corporation, which is a publicly traded company listed on the New York Stock Exchange (NYSE: TEX). Investors are shareholders of Terex Corporation.

What Leadership Changes Has Genie Seen Recently?

Hire0
Exits0

Specific executive hires or exits directly within the Genie/Terex AWP leadership team have not been prominently announced in the last 12 months. Broader Terex Corporation executive changes may impact the AWP segment. For example, Terex Corporation announced a CFO transition in June 2024.

Departures

Keith Pfeifer, Keith Pfeifer announced his retirement from Terex Corporation, with Tobin J. Porter named as successor.

New Appointments:

Tobin J. Porter, Tobin J. Porter appointed as the new CFO for Terex Corporation, the parent company of Genie.

What Technology (Tech Stack) Is Used byGenie ?

Discover the tools Genie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Genie Email Formats and Examples

As Genie is part of Terex Corporation, employees typically use Terex email addresses. Common corporate email formats include [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com.

firstname.lastname@terex.com or flastname@terex.com

Format

john.doe@terex.com

Example

85%

Success rate

What's the Latest News About Genie ?

Terex Corporation Investor RelationsJuly 23, 2024

Terex Announces Date for Second Quarter 2024 Results Conference Call

Terex Corporation announced it will host a conference call to review its second quarter 2024 financial results on Wednesday, August 7, 2024. This will include performance updates for its segments, including Aerial Work Platforms (Genie)....more

Terex Corporation Press ReleaseJune 20, 2024

Terex Corporation Announces Retirement of CFO and Appoints Successor

Terex Corporation announced that Keith Pfeifer, Senior Vice President and Chief Financial Officer, will retire from the Company. Tobin J. Porter has been appointed to succeed Mr. Pfeifer, effective upon Mr. Pfeifer's departure, which is expected to occur in the third quarter of 2024....more

GenieLift Website NewsApril 15, 2024

Genie Introduces New Generation of S-60 XC and S-65 XC Telescopic Boom Lifts

Genie announced the launch of its next-generation S-60 XC and S-65 XC (Xtra Capacity™) telescopic boom lifts, offering higher lift capacities and enhanced performance features for demanding jobsite applications....more

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