HQ Function

Serves as the operational hub for Genesis in the United States, managing sales, marketing, customer service, dealer relations, and corporate strategy for the American market.

Notable Features:

Located within the modern Hyundai Motor America campus, providing access to shared resources and state-of-the-art facilities. The campus is designed to foster collaboration and innovation.

Work Culture:

A dynamic and ambitious environment focused on establishing a new luxury brand. Emphasizes innovation, customer-centricity, and a progressive approach to automotive luxury. Collaborative, with a blend of startup agility and established automotive practices.

HQ Significance:

The headquarters is crucial for tailoring the global Genesis brand strategy to the specific needs and preferences of the U.S. luxury car market, a key market for Genesis's global growth.

Values Reflected in HQ: The operations reflect Genesis's commitment to design, quality, and a premium experience, leveraging the established infrastructure and expertise of Hyundai Motor Group while forging its own distinct brand identity.

Location:

Genesis Motor America is a critical component of the Genesis brand's global strategy. It manages all aspects of the brand's presence in the United States, one of the largest luxury car markets in the world. This includes adapting global products and marketing for American consumers, developing and managing the U.S. dealer network, overseeing sales and after-sales service, and building brand awareness. The success and insights from Genesis Motor America significantly influence global product development and brand direction for Genesis worldwide as it competes in markets across North America, South Korea, China, Europe, Australia, and the Middle East.

Street Address:

10550 Talbert Avenue

City:

Fountain Valley

State/Province:

CA

Country:

USA