What Does Gen10 Do?

Total employees13
HeadquartersLiverpool
Founded2000

Generation 10 Limited is a software company specializing in Commodity Trading and Risk Management (CTRM) solutions. Their flagship platform, G10 Commodity Manager, and other products like CommOS, are designed to help businesses manage the complexities of commodity trading, including trade capture, logistics, risk management, finance, and compliance. They cater to a global client base across various commodity sectors such as agriculture, metals, energy, and soft commodities, aiming to enhance efficiency, reduce risk, and improve profitability for their users.

Where Is Gen10's Headquarters?

HQ Function

Global headquarters housing core operations including software development, product management, sales, marketing, client services, and executive leadership for its CTRM solutions.

Notable Features:

Located in The Plaza, a modern office building in Liverpool's commercial district, offering contemporary facilities and excellent transport connectivity.

Work Culture:

A collaborative and innovative environment focused on technological excellence, problem-solving, and delivering customer-centric solutions in the dynamic commodity trading industry.

HQ Significance:

Serves as the central hub for strategic decision-making, product innovation, and global business development, particularly for its UK, European, and international operations outside the Americas.

Values Reflected in HQ: The choice of a professional, well-equipped, and accessible headquarters reflects Generation 10's commitment to quality, efficiency, and fostering a productive environment for its team and clients.

Location:

Generation 10 serves a diverse global client base in the commodity trading sector. Its international operations are primarily coordinated through its headquarters in Liverpool, UK, and its North American office in Houston, USA. These locations enable the company to provide comprehensive sales, support, software development, and implementation services across multiple time zones, ensuring robust support for its CTRM and commodity management solutions worldwide.

Street Address:

The Plaza, 100 Old Hall Street

City:

Liverpool

State/Province:

Merseyside

Country:

United Kingdom

Where Else Does Gen10 Operate Around the World?

Houston, Texas/USA

Address: 750 Town and Country Blvd, Suite 950, Houston, TX 77024, USA

To provide localized expertise and support for the significant North American commodity trading market, adapting solutions and services to meet specific regional requirements and opportunities.

Buying Intent Signals for Gen10

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gen10? Meet the Executive Team

As of April 2025, Gen10' leadership includes:

Richard Williamson - Chief Executive Officer
Steve Wilcockson - Chief Operating Officer
James Taylor - Chief Technology Officer
Tom Dufraisse - Chief Product Officer
Chris Zanetti - Chief Revenue Officer

Who's Investing in Gen10?

Gen10 has been backed by several prominent investors over the years, including:

Information not publicly available. Generation 10 appears to be a privately held company.

What Leadership Changes Has Gen10 Seen Recently?

Hire0
Exits0

No major executive team hires or exits have been publicly announced by Generation 10 in the last 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byGen10?

Discover the tools Gen10 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gen10 Email Formats and Examples

Generation 10 commonly uses the email format combining the first name and last name, or first initial and last name, separated by a dot, followed by @generation10.com. Other formats might exist but this is a widely observed pattern for companies of similar structure.

[first].[last]@generation10.com or [first_initial][last]@generation10.com

Format

jane.doe@generation10.com

Example

75%

Success rate

What's the Latest News About Gen10?

generation10.comMay 2, 2023

Generation 10 News: CommOS and Generation 10 Announce Partnership

Generation 10 announced a strategic partnership with CommOS, a configurable platform for commodity supply chain operations. This collaboration aims to provide an integrated solution that enhances visibility and efficiency for businesses managing complex commodity value chains....more

generation10.comFebruary 7, 2023

Generation 10 News: G10 to Integrate with IP Integration’s Trader Voice Solution

Generation 10 revealed plans to integrate its G10 Commodity Manager with IP Integration’s trader voice solution. This integration is set to streamline communication workflows for commodity traders by embedding advanced voice capture and analytics within the CTRM system....more

generation10.comSeptember 27, 2022

Generation 10 News: Generation 10 Launches Carbon Management Solution as Part of Its G10 Commodity Manager Platform

Generation 10 launched a new carbon management solution integrated within its G10 Commodity Manager platform. This addition enables clients to track, manage, and report their carbon exposures and emissions, supporting sustainability initiatives and compliance with environmental regulations....more

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