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General RV Center is one of the largest family-owned RV dealers in the United States. Founded in 1962, the company offers a wide selection of new and used recreational vehicles, including motorhomes, travel trailers, fifth wheels, and toy haulers from top manufacturers. Beyond sales, General RV Center provides comprehensive RV service, parts, and accessories, as well as financing options. They operate numerous supercenters across the country, aiming to deliver a superior customer experience and support the RV lifestyle for families and adventurers.
The Wixom headquarters serves as the central administrative and strategic hub for General RV Center's nationwide operations, overseeing dealership management, marketing, finance, IT, and human resources.
Likely a modern office facility designed to support a large national retail network, potentially including training areas and corporate meeting spaces. The specific architectural highlights are not widely publicized.
As a family-owned business, the work culture at General RV's headquarters likely emphasizes teamwork, customer focus, and a shared passion for the RV lifestyle. It fosters a professional environment dedicated to supporting their dealership network and employees.
The headquarters is crucial for coordinating the extensive network of dealerships, ensuring brand consistency, implementing strategic growth initiatives, and maintaining operational excellence across the company.
General RV Center's physical operations, including dealerships and service centers, are concentrated entirely within the United States. While they may source RVs, components, or accessories from international manufacturers, their customer-facing presence and primary market are domestic. They serve a national customer base traveling across North America.
25000 Assembly Park Dr
Wixom
MI
USA
Address: 13352 E. US Highway 92, Dover, FL 33527
To provide comprehensive RV sales, service, and parts to customers in a key retirement and vacation destination state, catering to both local residents and seasonal visitors (snowbirds).
Address: 14000 Automall Drive, Huntley, IL 60142
To cater to the RV needs of customers in the Midwest, providing access to a wide range of RVs for family vacations, cross-country travel, and outdoor recreation.
Address: 1201 E South Weber Dr, South Weber, UT 84405
To serve the growing demand for RVs in Utah and the Intermountain West, providing a key dealership for accessing nearby national parks and outdoor adventure destinations.
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As of April 2025, General RV Center' leadership includes:
General RV Center has been backed by several prominent investors over the years, including:
As a privately held, family-owned company, General RV Center does not frequently publicize executive-level changes unless they are of major significance. Publicly available information on specific executive hires or exits in the last 12 months is limited. Any major changes are typically communicated through their official channels or industry news.
Discover the tools General RV Center uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
General RV Center likely utilizes common corporate email formats. Based on industry standards and executive information, the most probable format is the first initial followed by the last name.
[first_initial][last]@generalrv.com
Format
lbaidas@generalrv.com
Example
80%
Success rate
RVBusiness • May 16, 2024
General RV Center has announced the grand opening of its 15th Supercenter, located in South Weber, Utah. This new dealership marks the company’s first location in Utah and aims to serve the growing RV community in the state and the wider Intermountain West region....more
RV Pro • February 7, 2024
Loren Baidas, CEO of General RV Center, shared insights on current RV industry trends, market conditions, and the company's strategies for navigating the evolving landscape in an interview with RV Pro. He highlighted customer demand shifts and technological advancements impacting the RV market....more
General RV Center News • August 23, 2023
General RV Center was recognized as one of the Top 50 RV Dealers in North America by RVBusiness Magazine for 2023. This award acknowledges dealers for their commitment to best practices in customer service, operations, and community involvement....more
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