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Generali Sigorta A.Ş. is a prominent insurance company operating in Turkey, and a key part of the global Generali Group, one of the largest insurance and asset management providers worldwide. With a heritage in Turkey dating back to 1863, Generali Sigorta offers a comprehensive suite of insurance products. These include motor, home, health, travel, and commercial insurance, as well as life and pension solutions, catering to both individual and corporate clients. The company is recognized for its customer-centric approach, leveraging innovative technologies and a wide distribution network to provide accessible and reliable insurance services across Turkey. They emphasize financial solidity, trust, and a commitment to sustainable practices.
The Istanbul headquarters serves as the central command for all Turkish operations, including strategic planning, product development, underwriting policy, claims management oversight, and corporate governance.
A modern office building designed to facilitate collaboration and efficiency, likely equipped with state-of-the-art technology and amenities for employees. It represents Generali's strong presence in the Turkish market.
The work culture at Generali Sigorta HQ is expected to be professional, dynamic, and customer-focused, blending Generali Group's international standards with local Turkish business ethics. Emphasis is likely placed on teamwork, innovation, and continuous improvement.
As the nerve center for Generali in Turkey, the Istanbul headquarters is crucial for driving the company's growth strategy, managing its extensive network of agencies and partners, and ensuring operational excellence in a competitive market.
Generali Sigorta operates primarily within Turkey. However, as a subsidiary of the Generali Group, it is part of a vast international network spanning over 50 countries. This global connection provides Generali Sigorta with access to international expertise, best practices in underwriting and risk management, reinsurance capabilities, and innovative technological solutions. While its customer-facing operations are Turkish-focused, the strategic and financial backing comes from one of the world's leading insurers and asset managers.
Altunizade Mahallesi, Ord. Prof. Fahrettin Kerim Gökay Caddesi No: 20
Üsküdar
İstanbul
Turkey
Address: Kavaklıdere Mahallesi, Atatürk Bulvarı No: 193/A, Çankaya, Ankara (Example Address - actual may vary)
To provide localized support and services, expand market share in Central Turkey, and manage relationships with key stakeholders and customers in the region.
Address: Alsancak Mahallesi, Cumhuriyet Bulvarı No: 150, Konak, Izmir (Example Address - actual may vary)
To strengthen Generali's presence in Western Turkey, deliver tailored insurance solutions to the Aegean market, and foster growth through local partnerships.
Address: Cemalpaşa Mahallesi, Atatürk Caddesi No: 55, Seyhan, Adana (Example Address - actual may vary)
To cater to the specific insurance demands of a diverse economic area, providing risk management solutions and expanding Generali's reach in Southern Turkey.
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As of April 2025, Referans Sigorta' leadership includes:
Referans Sigorta has been backed by several prominent investors over the years, including:
Generali Sigorta experienced a key leadership transition with the appointment of Mahmut Miran as the new CEO in early 2024, succeeding Sylvain Ducros. Other team adjustments may have occurred to align with strategic objectives.
Discover the tools Referans Sigorta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Generali Sigorta in Turkey most commonly uses the firstname.lastname@generali.com.tr email format. This is a standard convention for many corporations within the Generali Group globally, adapted with the local Turkish domain.
firstname.lastname@generali.com.tr
Format
mahmut.miran@generali.com.tr
Example
90%
Success rate
Sigorta Medya • October 26, 2023
Generali Sigorta announced that Mahmut Miran has been appointed as the new CEO and General Manager, effective January 1, 2024. He will take over from Sylvain Ducros. Miran previously served as Deputy General Manager of Sales and Marketing at Aksigorta....more
Campaign Türkiye • December 5, 2023
Generali Sigorta won a Gold Effie award in the 'Insurance and Financial Services' category at the Effie Awards Turkey 2023 for its 'Generali Gibi Bak' (Look Like Generali) advertising campaign. The campaign was recognized for its marketing effectiveness and creative approach....more
Anadolu Agency • February 20, 2024
Generali Sigorta announced its continued support for women entrepreneurs in Turkey through its 'Generali Women Entrepreneurs Support Program,' aiming to empower women in business with mentorship, training, and networking opportunities, reinforcing its commitment to social responsibility and gender equality....more
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