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General Assembly (GA) is a global education company specializing in equipping individuals and enterprises with the most in-demand technology, data, design, and business skills. Through immersive full-time and part-time programs, workshops, and events offered online and across a network of global campuses, GA fosters a vibrant community of learners and professionals. Their mission is to empower career transformation and facilitate lifelong learning in the rapidly evolving digital economy.
The New York headquarters serves as the central node for General Assembly's global operations, including curriculum development, strategic initiatives, corporate leadership, and brand management.
GA's New York campus, co-located or near its HQ functions, features modern, open-plan learning environments, collaborative workspaces, and event spaces designed to foster community and hands-on learning.
The work culture at General Assembly is characterized by innovation, collaboration, and a strong mission-driven focus on education and student success. It's a dynamic and fast-paced environment that values continuous improvement and impact.
Being headquartered in New York City allows General Assembly to be at the forefront of tech and business trends, maintain strong industry connections, and attract diverse talent.
General Assembly operates a significant global network of physical campuses in major cities across North America, Europe, Asia, and Australia. This is complemented by extensive online learning programs, allowing them to deliver education, career services, and corporate training to a worldwide audience. Their global footprint supports an international alumni network and partnerships with companies around the world.
10 E 21st St
New York
NY
USA
Address: The Relay Building, 114 Whitechapel High St, London E1 7PT, UK
To skill and reskill talent for London's dynamic job market, support local businesses with corporate training, and foster a strong tech community in the region.
Address: Level 2/100 Walker St, North Sydney NSW 2060, Australia
To contribute to Australia's digital workforce development, connect graduates with local employers, and provide a learning venue for Sydney's tech enthusiasts.
Address: 79 Anson Road, Level 20, Singapore 079906
To empower individuals and organizations in Singapore and the broader ASEAN region with critical digital skills, supporting innovation and economic growth.
Address: Global
To provide flexible and accessible tech education to a global audience, transcending geographical limitations and catering to diverse learning preferences.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, General Assembly' leadership includes:
General Assembly has been backed by several prominent investors over the years, including:
As of early 2024, General Assembly's executive leadership team appears largely stable. No major high-profile executive hires or departures have been publicly announced in the immediate past 12 months. The company continues its focus on growth and delivering educational programs under its current leadership, as part of The Adecco Group.
Discover the tools General Assembly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
General Assembly commonly utilizes the email format `first.last@generalassemb.ly` for its employees. Other formats like `first_initial+last@generalassemb.ly` or `first@generalassemb.ly` may also be in use for specific roles or legacy reasons, but `first.last` is a widely observed pattern.
first.last@generalassemb.ly
Format
jane.doe@generalassemb.ly
Example
85%
Success rate
Exponent Blog / GA Partnership News • March 21, 2024
General Assembly has broadened its partnership with Exponent to launch an updated Product Management course, integrating Exponent's industry-leading interview prep resources to better equip students for careers in product management....more
General Assembly Blog • November 1, 2023
General Assembly announced a new scholarship program in partnership with CompTIA to expand access to its Cybersecurity Bootcamp. This initiative aims to diversify the cybersecurity talent pipeline and address critical workforce shortages in the field....more
PR Newswire / General Assembly News • March 28, 2023
General Assembly partnered with Microsoft to launch a significant global initiative designed to equip 15,000 workers with crucial AI skills. This program addresses the increasing demand for AI talent through new courses and comprehensive training programs....more
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