What Does General Assembly Do?

Total employees1700
HeadquartersNew York
Founded2011

General Assembly (GA) is a global education company specializing in equipping individuals and enterprises with the most in-demand technology, data, design, and business skills. Through immersive full-time and part-time programs, workshops, and events offered online and across a network of global campuses, GA fosters a vibrant community of learners and professionals. Their mission is to empower career transformation and facilitate lifelong learning in the rapidly evolving digital economy.

Where Is General Assembly's Headquarters?

HQ Function

The New York headquarters serves as the central node for General Assembly's global operations, including curriculum development, strategic initiatives, corporate leadership, and brand management.

Notable Features:

GA's New York campus, co-located or near its HQ functions, features modern, open-plan learning environments, collaborative workspaces, and event spaces designed to foster community and hands-on learning.

Work Culture:

The work culture at General Assembly is characterized by innovation, collaboration, and a strong mission-driven focus on education and student success. It's a dynamic and fast-paced environment that values continuous improvement and impact.

HQ Significance:

Being headquartered in New York City allows General Assembly to be at the forefront of tech and business trends, maintain strong industry connections, and attract diverse talent.

Values Reflected in HQ: The headquarters' design and operations reflect General Assembly's core values of lifelong learning, community, innovation, and empowering individuals through accessible, high-quality education.

Location:

General Assembly operates a significant global network of physical campuses in major cities across North America, Europe, Asia, and Australia. This is complemented by extensive online learning programs, allowing them to deliver education, career services, and corporate training to a worldwide audience. Their global footprint supports an international alumni network and partnerships with companies around the world.

Street Address:

10 E 21st St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does General Assembly Operate Around the World?

London, UK

Address: The Relay Building, 114 Whitechapel High St, London E1 7PT, UK

To skill and reskill talent for London's dynamic job market, support local businesses with corporate training, and foster a strong tech community in the region.

Sydney, Australia

Address: Level 2/100 Walker St, North Sydney NSW 2060, Australia

To contribute to Australia's digital workforce development, connect graduates with local employers, and provide a learning venue for Sydney's tech enthusiasts.

Singapore, Singapore

Address: 79 Anson Road, Level 20, Singapore 079906

To empower individuals and organizations in Singapore and the broader ASEAN region with critical digital skills, supporting innovation and economic growth.

Online / Remote

Address: Global

To provide flexible and accessible tech education to a global audience, transcending geographical limitations and catering to diverse learning preferences.

Buying Intent Signals for General Assembly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading General Assembly? Meet the Executive Team

As of April 2025, General Assembly' leadership includes:

Lisa Lewin - Chief Executive Officer
Charles Kim - Chief Financial Officer
Liz Simon - Co-Founder & Chief of Staff & Strategic Operations
Kieran Luke - Chief Product Officer
Tom Ogletree - Chief People & Impact Officer
Scott Zalatoris - Chief Revenue Officer
Wahab Owolabi - Chief Technology Officer
Ali Levitan - General Counsel

Who's Investing in General Assembly?

General Assembly has been backed by several prominent investors over the years, including:

Adecco Group (Acquirer)
IVP (Institutional Venture Partners)
Maveron
Rethink Education
Advance Venture Partners
QueensBridge Venture Partners
GSV Ventures
Wellington Management

What Leadership Changes Has General Assembly Seen Recently?

Hire0
Exits0

As of early 2024, General Assembly's executive leadership team appears largely stable. No major high-profile executive hires or departures have been publicly announced in the immediate past 12 months. The company continues its focus on growth and delivering educational programs under its current leadership, as part of The Adecco Group.

What Technology (Tech Stack) Is Used byGeneral Assembly?

Discover the tools General Assembly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

General Assembly Email Formats and Examples

General Assembly commonly utilizes the email format `first.last@generalassemb.ly` for its employees. Other formats like `first_initial+last@generalassemb.ly` or `first@generalassemb.ly` may also be in use for specific roles or legacy reasons, but `first.last` is a widely observed pattern.

first.last@generalassemb.ly

Format

jane.doe@generalassemb.ly

Example

85%

Success rate

What's the Latest News About General Assembly?

Exponent Blog / GA Partnership NewsMarch 21, 2024

General Assembly Expands Partnership with Exponent for New Product Management Course

General Assembly has broadened its partnership with Exponent to launch an updated Product Management course, integrating Exponent's industry-leading interview prep resources to better equip students for careers in product management....more

General Assembly BlogNovember 1, 2023

General Assembly Launches New Cybersecurity Bootcamp Scholarship Program with CompTIA

General Assembly announced a new scholarship program in partnership with CompTIA to expand access to its Cybersecurity Bootcamp. This initiative aims to diversify the cybersecurity talent pipeline and address critical workforce shortages in the field....more

PR Newswire / General Assembly NewsMarch 28, 2023

General Assembly and Microsoft Launch Global AI Upskilling Initiative

General Assembly partnered with Microsoft to launch a significant global initiative designed to equip 15,000 workers with crucial AI skills. This program addresses the increasing demand for AI talent through new courses and comprehensive training programs....more

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