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Generac's Overview

Total employees3985
HeadquartersWaukesha
Founded1959

Generac Power Systems is a leading American designer and manufacturer of a wide range of power generation equipment and other engine-powered products. Founded in 1959, the company is best known for its backup generators for residential, light commercial, and industrial applications. In recent years, Generac has significantly expanded its portfolio into energy technology, offering solar + battery storage systems (PWRcell), smart thermostats (ecobee), virtual power plant (VPP) platforms, and energy monitoring and management devices to optimize energy consumption, enhance grid stability, and provide resilient power solutions for homes and businesses.

Where is Generac's Headquarters?

HQ Function

The Waukesha headquarters serves as the central hub for corporate leadership, strategic planning, engineering, research and development, marketing, and administrative functions for Generac's global operations.

Notable Features:

The campus has undergone significant expansions, featuring modern office spaces, state-of-the-art R&D labs, extensive product testing facilities (including an all-weather Powerhouse facility), and an engineering center of excellence. It reflects Generac's commitment to innovation and growth.

Work Culture:

Generac's headquarters fosters a culture of innovation, engineering excellence, customer focus, and continuous improvement. It's a dynamic environment driven by the company's expansion in both traditional power generation and emerging clean energy technologies.

HQ Significance:

The Waukesha headquarters is crucial for Generac's product development pipeline, strategic direction, and market leadership in North America. It symbolizes its deep roots in American manufacturing and engineering, and its evolution into a broader energy technology company.

Values Reflected in HQ: The headquarters reflects Generac's core values of innovation, reliability, quality, and customer satisfaction through its investment in advanced R&D, testing infrastructure, and collaborative workspaces.

Location:

Generac supports its global operations through an extensive network of manufacturing facilities, R&D centers, sales offices, and distribution channels across North America, Europe, Asia, South America, and Australia. Key functions supported globally include manufacturing of generators and energy technology products, engineering and product development for diverse market needs, sales and marketing activities, customer service, and technical support for its wide range of power solutions.

Street Address:

S45W29290 Hwy. 59

City:

Waukesha

State/Province:

WI

Country:

USA

Generac's Global Presence

Whitewater, WI, USA

Address: 757 N. Newcomb St, Whitewater, WI 53190, USA

Supports high-volume production for the North American market, leveraging Wisconsin's skilled manufacturing workforce and contributing to regional economic activity.

Trento, Italy

Address: Via Cjarbonaris, 1, 33040 Visco UD, Italy (Address for Generac Mobile, part of Pramac)

Strengthens Generac's presence in Europe, Middle East, and Africa (EMEA), providing tailored power solutions and support for industrial, construction, and event applications in the region.

Denver, CO, USA

Address: 16700 E 32nd Ave, Aurora, CO 80011 (Associated with Pika Energy/Generac Grid Services)

Drives development and deployment of advanced energy technologies, supporting Generac's expansion into solar + storage, smart grid solutions, and distributed energy resources management across North America.

Buying Intent Signals for Generac

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Generac

As of April 2025, Generac' leadership includes:

Aaron P. Jagdfeld - Chairman, President and Chief Executive Officer
York A. Ragen - Executive Vice President and Chief Financial Officer
Tom Pettit - President – Energy Technology
Steve Goran - Chief Strategy Officer
Jennifer Anderson - Senior Vice President, Law, General Counsel and Corporate Secretary

Investors of Generac

Generac has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock, Inc.
T. Rowe Price Associates, Inc.
State Street Corporation
Fidelity Management & Research Company LLC (FMRCo)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Generac has seen key executive appointments in the past year, notably strengthening its legal team and C&I division leadership. There have been no major C-suite departures publicly announced in the last 12 months.

New Appointments:

Jennifer Anderson, Jennifer Anderson was appointed as SVP, Law, General Counsel and Corporate Secretary, succeeding retiring General Counsel, Raj Kanuru. She brings significant legal experience to the role.
Norm Turek, Norm Turek joined Generac as President, C&I Americas, to lead and grow this significant business segment for the company.

Technology (Tech Stack) used by Generac

Discover the tools Generac uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Generac Email Formats and Examples

Generac Power Systems commonly uses two primary email formats: [first_initial][last_name]@generac.com and [first_name].[last_name]@generac.com. Variations might exist for specific departments or legacy systems.

[first].[last]@generac.com or [first_initial][last]@generac.com

Format

aaron.jagdfeld@generac.com

Example

80%

Success rate

News and media

Yahoo Finance / Business WireMay 1, 2024

Generac Reports First Quarter 2024 Results

Generac Holdings Inc. (NYSE: GNRC) today reported financial results for its first quarter ended March 31, 2024. Net sales decreased 1% to $889 million compared to $898 million in the first quarter of 2023. Residential product sales decreased 2% while Commercial & Industrial (C&I) product sales increased 1%....more

Generac Press ReleaseFebruary 14, 2024

Generac Reports Fourth Quarter and Full-Year 2023 Results

Generac announced its fourth quarter and full-year 2023 financial results, highlighting challenges in residential product shipments due to field inventory destocking, but also noting positive momentum in C&I products and energy technology solutions. The company provided an outlook for 2024, expecting a return to revenue growth....more

Generac Press ReleaseOctober 2, 2023

Generac Names Norm Turek President, C&I Americas

Generac announced the appointment of Norm Turek as President, Commercial & Industrial (C&I) Americas. Turek brings extensive experience in leading industrial businesses and will be responsible for driving growth and strategy for Generac's C&I operations in the Americas....more

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