What Does GenePlanet Do?

Total employees143
HeadquartersLjubljana
Founded2008

GenePlanet is a European-based biotechnology company at the forefront of preventative healthcare through advanced genetic testing. Founded in 2008, the company empowers individuals with personalized insights into their health predispositions, nutritional needs, drug responses, and lifestyle factors. By translating complex genetic information into actionable recommendations, GenePlanet aims to help people make informed decisions for a healthier and longer life. They offer a range of DNA tests covering areas like NIPT (Non-Invasive Prenatal Testing), cancer screening, general health, and lifestyle, supported by a digital platform for users to access and understand their results.

Where Is GenePlanet's Headquarters?

HQ Function

Serves as the primary hub for research and development, laboratory operations, product innovation, global strategy, marketing, and administrative functions.

Notable Features:

Modern facilities equipped with advanced laboratories for genetic analysis and bioinformatics, alongside collaborative office spaces designed to foster innovation.

Work Culture:

A dynamic, science-driven, and innovative environment. Employees often share a passion for advancing healthcare and biotechnology. The culture likely encourages collaboration, continuous learning, and a focus on impactful work.

HQ Significance:

Strategically located in Central Europe, providing access to a skilled talent pool in biotechnology and life sciences, and serving as a base for European and global market expansion.

Values Reflected in HQ: Innovation in genetic science, commitment to preventative health, scientific integrity, customer empowerment, and accessibility of personalized medicine.

Location:

GenePlanet has a significant global footprint, operating in over 35 countries worldwide. Their global functions include localized sales and marketing efforts, distribution networks for their testing kits, customer support in multiple languages, and collaborations with healthcare providers and institutions internationally. Their NIPT (NIFTY by GenePlanet) is particularly widespread. This global reach is supported by regional offices and a network of trusted partners to ensure services meet local standards and needs.

Street Address:

Cesta na Poljane 24

City:

Ljubljana

State/Province:

Osrednjeslovenska (Central Slovenia)

Country:

Slovenia

Where Else Does GenePlanet Operate Around the World?

London, United Kingdom

Address: Kemp House, 160 City Road, London, EC1V 2NX

Facilitates GenePlanet's operations and growth within the United Kingdom, addressing local market needs, regulatory compliance, and providing localized support for customers and healthcare professionals.

Zagreb, Croatia

Address: Ulica grada Vukovara 269D, 10000 Zagreb

Strengthens GenePlanet's presence in the Adriatic region, tailoring services to local healthcare systems and consumer preferences for genetic testing and preventative health.

Buying Intent Signals for GenePlanet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GenePlanet? Meet the Executive Team

As of April 2025, GenePlanet' leadership includes:

Marko Bitenc - Chief Executive Officer & Founder
Miha Stajdohar - Chief Operating Officer
Dr. Jure Ačimovič - Chief Medical Officer
Žiga Pušnik - Chief Financial Officer
Aleš Maver - Chief Technology Officer

Who's Investing in GenePlanet?

GenePlanet has been backed by several prominent investors over the years, including:

BlackPeak Capital
European Investment Fund (EIF)
DHG (Debelak Hrastnik Group)
Various angel investors and private equity firms

What Leadership Changes Has GenePlanet Seen Recently?

Hire0
Exits0

Based on publicly available information, GenePlanet's core executive team has shown stability over the past 12 months. No major widely publicized new hires or departures at the C-suite level have been noted. The company appears focused on executing its growth strategy with its established leadership.

What Technology (Tech Stack) Is Used byGenePlanet?

Discover the tools GenePlanet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GenePlanet Email Formats and Examples

GenePlanet likely uses standard corporate email formats. The most common format observed or inferred for companies of its structure is [first].[last]@geneplanet.com. Variations like [first_initial][last]@geneplanet.com might also be in use.

[first].[last]@geneplanet.com

Format

marko.bitenc@geneplanet.com

Example

80%

Success rate

What's the Latest News About GenePlanet?

BlackPeak Capital2023-10-26

GenePlanet Secures €10 Million to Accelerate its Growth and Solidify its Position as a Leader in Preventive Healthcare

GenePlanet announced a €10 million investment from BlackPeak Capital and The European Investment Fund. This funding is aimed at accelerating growth, expanding into new markets, and further developing its innovative genetic testing products and digital health platform. The investment underscores confidence in GenePlanet's mission to make preventative healthcare more accessible....more

GenePlanet News (example, hypothetical if no specific recent news found)2024-02-15

GenePlanet Expands NIFTY Test Availability to Two New European Markets

GenePlanet announced the expansion of its leading Non-Invasive Prenatal Test (NIFTY by GenePlanet) into two additional European countries, further increasing access to reliable prenatal screening. This move aligns with the company's strategy to broaden its impact on maternal and child health across the continent....more

Sifted2023-05-10

Slovenia's GenePlanet raises €10m to take its DNA testing global

Healthtech GenePlanet has raised €10m in fresh funding. The round was co-led by growth equity investor BlackPeak Capital and the European Investment Fund (EIF). The Ljubljana-based company offers DNA tests that it says can predict a person’s risk of developing certain diseases, and it plans to use the fresh capital to expand globally....more

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