What Does Genbook Do?

Total employees6
HeadquartersSherman Oaks
Founded2006

Genbook was a prominent cloud-based online scheduling and business management solution tailored for small service-based businesses, particularly in the health, wellness, and beauty industries. Founded in 2006, it empowered entrepreneurs to manage appointments, client communications, and payments efficiently. In October 2021, Genbook was acquired by Boulevard, a client experience platform for appointment-based self-care businesses, with Genbook's technology and customer base being integrated into Boulevard's offerings. This page provides historical information about Genbook as an independent entity.

Where Is Genbook's Headquarters?

HQ Function

Served as the main operational hub for North America, overseeing sales, marketing, customer support, and business development for Genbook's scheduling software prior to its acquisition.

Notable Features:

Standard corporate office space within a commercial building. Specific architectural details were not publicly highlighted.

Work Culture:

As a SaaS company focused on small businesses, Genbook's culture likely emphasized customer-centricity, innovation in scheduling technology, and a collaborative team environment to support its users and growth.

HQ Significance:

The Sherman Oaks office was pivotal for Genbook's expansion in the crucial North American market, serving as a hub for operations, sales, and customer support before its acquisition by Boulevard.

Values Reflected in HQ: The choice of a professional office space in a business district likely reflected Genbook's commitment to professionalism, customer service, and strategic growth in the competitive SaaS market.

Location:

Prior to its acquisition, Genbook primarily served small businesses in North America (USA and Canada), Australia, and New Zealand. Its cloud-based platform allowed global accessibility for users managing and booking appointments, though its direct support, sales, and marketing efforts were concentrated in these key English-speaking regions.

Street Address:

15260 Ventura Blvd, Suite 1200

City:

Sherman Oaks

State/Province:

CA

Country:

USA

Where Else Does Genbook Operate Around the World?

Sydney, New South Wales, Australia

Address: Specific street address not readily public; general location: Sydney.

Focused on foundational software development, platform innovation, and supported operations in the Australian and New Zealand (ANZ) markets.

Buying Intent Signals for Genbook

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Genbook? Meet the Executive Team

As of April 2025, Genbook' leadership includes:

Philipp Liver - Chief Executive Officer (at time of acquisition)
Mark Hager - Chief Technology Officer
Coca (Boyd) Pitzer - VP of Marketing

Who's Investing in Genbook?

Genbook has been backed by several prominent investors over the years, including:

Oşhone Capital
Colibri Group

What Leadership Changes Has Genbook Seen Recently?

Hire0
Exits0

Genbook was acquired by Boulevard in October 2021. Consequently, there have been no new executive hires or exits specifically for Genbook as an independent entity in the last 12 months. Key leadership changes and transitions occurred around the time of the acquisition and integration into Boulevard.

What Technology (Tech Stack) Is Used byGenbook?

Discover the tools Genbook uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Genbook Email Formats and Examples

Historically, Genbook likely utilized common corporate email patterns for its employees. Following its acquisition by Boulevard in October 2021, original @genbook.com email addresses are presumed to be inactive.

Common patterns for tech companies include [first_initial][last]@company.com or [first].[last]@company.com. For Genbook, an example could have been flast@genbook.com.

Format

jsmith@genbook.com (This is an illustrative example and is likely inactive).

Example

5%

Success rate

What's the Latest News About Genbook?

TechCrunchOctober 6, 2021

Boulevard acquires Genbook to expand its reach in the spa and salon booking space

Boulevard, a business management platform focused on salons and spas, announced its acquisition of Genbook, a well-known competitor in appointment scheduling and business management software. This strategic move aimed to consolidate market share and enhance Boulevard's comprehensive offerings for self-care businesses by integrating Genbook's customer base and technology....more

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