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Genbook was a prominent cloud-based online scheduling and business management solution tailored for small service-based businesses, particularly in the health, wellness, and beauty industries. Founded in 2006, it empowered entrepreneurs to manage appointments, client communications, and payments efficiently. In October 2021, Genbook was acquired by Boulevard, a client experience platform for appointment-based self-care businesses, with Genbook's technology and customer base being integrated into Boulevard's offerings. This page provides historical information about Genbook as an independent entity.
Served as the main operational hub for North America, overseeing sales, marketing, customer support, and business development for Genbook's scheduling software prior to its acquisition.
Standard corporate office space within a commercial building. Specific architectural details were not publicly highlighted.
As a SaaS company focused on small businesses, Genbook's culture likely emphasized customer-centricity, innovation in scheduling technology, and a collaborative team environment to support its users and growth.
The Sherman Oaks office was pivotal for Genbook's expansion in the crucial North American market, serving as a hub for operations, sales, and customer support before its acquisition by Boulevard.
Prior to its acquisition, Genbook primarily served small businesses in North America (USA and Canada), Australia, and New Zealand. Its cloud-based platform allowed global accessibility for users managing and booking appointments, though its direct support, sales, and marketing efforts were concentrated in these key English-speaking regions.
15260 Ventura Blvd, Suite 1200
Sherman Oaks
CA
USA
Address: Specific street address not readily public; general location: Sydney.
Focused on foundational software development, platform innovation, and supported operations in the Australian and New Zealand (ANZ) markets.
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As of April 2025, Genbook' leadership includes:
Genbook has been backed by several prominent investors over the years, including:
Genbook was acquired by Boulevard in October 2021. Consequently, there have been no new executive hires or exits specifically for Genbook as an independent entity in the last 12 months. Key leadership changes and transitions occurred around the time of the acquisition and integration into Boulevard.
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Historically, Genbook likely utilized common corporate email patterns for its employees. Following its acquisition by Boulevard in October 2021, original @genbook.com email addresses are presumed to be inactive.
Common patterns for tech companies include [first_initial][last]@company.com or [first].[last]@company.com. For Genbook, an example could have been flast@genbook.com.
Format
jsmith@genbook.com (This is an illustrative example and is likely inactive).
Example
5%
Success rate
TechCrunch • October 6, 2021
Boulevard, a business management platform focused on salons and spas, announced its acquisition of Genbook, a well-known competitor in appointment scheduling and business management software. This strategic move aimed to consolidate market share and enhance Boulevard's comprehensive offerings for self-care businesses by integrating Genbook's customer base and technology....more
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