What Does Gen3 Marketing Do?

Total employees201
HeadquartersBlue Bell
Founded2007

Gen3 Marketing is a premier, award-winning, full-service affiliate marketing agency. They specialize in managing and optimizing affiliate marketing programs for a diverse range of clients, from Fortune 500 companies to emerging brands. Gen3 focuses on driving measurable results, revenue growth, and customer acquisition through strategic partnerships, data-driven insights, and innovative technology. Their services encompass program strategy, publisher recruitment and management, creative development, compliance, and comprehensive reporting and analytics.

Where Is Gen3 Marketing's Headquarters?

HQ Function

The Blue Bell headquarters houses key operational departments including client strategy, account management, business development, technology, finance, and executive leadership.

Notable Features:

The office is situated in a modern suburban office park, providing a professional and accessible environment for employees and visiting clients.

Work Culture:

Gen3 fosters a collaborative, innovative, and results-oriented work culture. Employees often describe it as a supportive environment that encourages professional growth, teamwork, and a passion for digital marketing excellence. There's a strong emphasis on data-driven decision-making and client success.

HQ Significance:

This location is significant due to its proximity to Philadelphia, offering access to a rich talent pool and strategic positioning on the East Coast for serving national and international clients.

Values Reflected in HQ: The professional and well-equipped office space reflects Gen3's commitment to excellence, efficiency, and providing a high-quality work environment for its team.

Location:

Gen3 Marketing supports global functions primarily through its US headquarters and key international offices in strategic locations like London. They manage affiliate programs for clients operating worldwide, with expertise in tailoring strategies for different international markets. Their global reach enables them to recruit and manage publishers across diverse regions, ensuring comprehensive market coverage for their clients. This includes multilingual support and localized campaign management.

Street Address:

721 Arbor Way, Suite 100

City:

Blue Bell

State/Province:

PA

Country:

USA

Where Else Does Gen3 Marketing Operate Around the World?

Santa Barbara, CA, USA

Address: Confidential (Specific address not publicly listed, likely a regional or satellite office)

Supports West Coast client management, business development, and strategic initiatives, enhancing responsiveness and local market understanding.

London, United Kingdom

Address: Confidential (Specific address not publicly listed, likely a regional or satellite office)

Drives expansion in the EMEA market, provides localized support for European clients, and leverages London's status as a global business and marketing center.

Buying Intent Signals for Gen3 Marketing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gen3 Marketing? Meet the Executive Team

As of April 2025, Gen3 Marketing' leadership includes:

Andy Cantos - Chief Executive Officer
Mike Cantos - President
David Naffziger - Chief Client Officer
Sam Engel - Chief Revenue Officer
Jon Levine - Chief Technology Officer
Todd Dworsky - Chief Operating Officer

Who's Investing in Gen3 Marketing?

Gen3 Marketing has been backed by several prominent investors over the years, including:

H.I.G. Capital

What Leadership Changes Has Gen3 Marketing Seen Recently?

Hire0
Exits0

The most significant recent development was the acquisition of Gen3 Marketing by an affiliate of H.I.G. Capital in August 2023. The company's founders, Andy Cantos and Mike Cantos, along with the existing management team, have continued to lead the company post-acquisition. No other major C-level public announcements of hires or exits outside of this ownership transition have been noted in the past 12 months.

What Technology (Tech Stack) Is Used byGen3 Marketing?

Discover the tools Gen3 Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gen3 Marketing Email Formats and Examples

Gen3 Marketing commonly utilizes an email format combining the first initial of an employee's first name with their full last name. This is a standard convention for many companies and facilitates direct communication.

flast@gen3marketing.com (e.g., jsmith@gen3marketing.com)

Format

acantos@gen3marketing.com

Example

85%

Success rate

What's the Latest News About Gen3 Marketing?

PR NewswireAugust 1, 2023

H.I.G. Capital Completes Acquisition of Gen3 Marketing

H.I.G. Capital announced that one of its affiliates has completed the acquisition of Gen3 Marketing, LLC. Gen3's founders, Andy Cantos and Mike Cantos, will continue to lead the Company and remain significant shareholders....more

Gen3 Marketing BlogApril 28, 2023

Gen3 Marketing Awarded Agency of the Year at the 2023 US Partnership Awards

Gen3 Marketing was honored with the 'Agency of the Year' award at the 2023 US Partnership Awards, recognizing their excellence and innovation in the affiliate and partnership marketing industry....more

PerformanceINFebruary 13, 2024

Gen3 Marketing Wins Best Affiliate Agency at The Global Affiliate Marketing Awards 2024

Gen3 Marketing has been awarded 'Best Affiliate Agency' at The Global Affiliate Marketing Awards 2024, highlighting their continued leadership and success in the global affiliate marketing landscape....more

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