What Does Gempler's Do?

Total employees150
HeadquartersBelleville
Founded1939

Gempler's is a well-established U.S. based retailer and direct marketer specializing in commercial-grade tools, equipment, supplies, and workwear for professionals in agriculture, horticulture, landscaping, construction, and other outdoor industries. Known for its tagline 'Hard-working gear for hard-working people,' Gempler's offers a wide range of products designed for durability and performance in demanding environments. They serve customers through their extensive catalog, e-commerce website, and dedicated customer service team, focusing on providing quality products and practical solutions.

Where Is Gempler's's Headquarters?

HQ Function

The Belleville facility serves as the primary headquarters, encompassing administrative offices, customer service operations, marketing, merchandising, and a large distribution center for fulfilling customer orders.

Notable Features:

The facility is primarily a modern office and warehouse complex designed for efficient order fulfillment and inventory management. It likely features extensive racking systems and loading docks.

Work Culture:

Gempler's work culture likely emphasizes product knowledge, customer satisfaction, efficiency, and a down-to-earth, practical approach, reflecting the nature of the products they sell and the customers they serve. As part of AriensCo, it may also share some cultural aspects of its parent company, focusing on quality and customer care.

HQ Significance:

This location is crucial for Gempler's nationwide distribution network, enabling them to stock and ship a vast array of products to customers across the United States. It's the heart of their e-commerce and catalog business.

Values Reflected in HQ: The headquarters reflects values of efficiency, reliability, and customer service, essential for a direct-to-consumer and B2B retailer focused on timely delivery of essential work gear.

Location:

Gempler's primarily serves customers within the United States. While they may offer shipping to Canada and other select international locations on a case-by-case basis, their core operational focus and marketing efforts are concentrated on the U.S. market. Their distribution and customer support functions are based in their Wisconsin headquarters.

Street Address:

100 Countryside Dr

City:

Belleville

State/Province:

WI

Country:

USA

Where Else Does Gempler's Operate Around the World?

Belleville, WI/USA

Address: 100 Countryside Dr, Belleville, WI 53508

Serves as the national operations and fulfillment center for all US customers.

Buying Intent Signals for Gempler's

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gempler's? Meet the Executive Team

As of April 2025, Gempler's' leadership includes:

Carl Atwell - President
Anita Makkenchery - Vice President, Marketing & Merchandising
Dan Ariens - Chairman & CEO (AriensCo - Parent Company)

Who's Investing in Gempler's?

Gempler's has been backed by several prominent investors over the years, including:

AriensCo (Parent Company)

What Leadership Changes Has Gempler's Seen Recently?

Hire0
Exits0

Following its acquisition by AriensCo in late 2022, leadership, including Carl Atwell as President, was established. No major public announcements of executive hires or exits specifically within Gempler's leadership have been noted in the immediate last 12 months, suggesting a period of stability and integration.

New Appointments:

Carl Atwell, Carl Atwell assumed the role of President post-acquisition by AriensCo.

What Technology (Tech Stack) Is Used byGempler's?

Discover the tools Gempler's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gempler's Email Formats and Examples

Gempler's commonly uses the first initial followed by the last name for their email addresses. Other formats might exist but this is a frequently observed pattern.

[first_initial][last]@gemplers.com

Format

catwell@gemplers.com

Example

80%

Success rate

What's the Latest News About Gempler's?

Rural Lifestyle DealerOctober 4, 2022

AriensCo Acquires Gempler's

AriensCo announced its acquisition of Gempler's, Inc., an online retailer of outdoor work supplies and equipment. Gempler's will continue to operate as a separate brand under AriensCo, complementing AriensCo's existing lines of power equipment....more

Greenhouse Product NewsOctober 5, 2022

AriensCo acquires Gempler’s and brands

AriensCo has purchased Gempler’s, an online retailer of workwear, equipment, and supplies for green industry professionals and others. The acquisition aims to diversify AriensCo's offerings and reach a broader customer base in the professional outdoor work market....more

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