What Does Gemist Do?

Total employees25
HeadquartersLos Angeles
Founded2018

Gemist was a direct-to-consumer company that launched in 2019, specializing in personalized and custom-designed fine jewelry. Operating primarily online, Gemist allowed customers to design their own rings, necklaces, and earrings, notably offering a try-at-home model for styles before committing to a purchase of fine jewelry. The platform aimed to make the fine jewelry shopping experience more accessible, transparent, and tailored to individual preferences by leveraging technology for customization and visualization. In March 2023, Gemist was acquired by a private equity firm and subsequently relaunched and rebranded as Retrouvaí.

Where Is Gemist's Headquarters?

HQ Function

Gemist's Los Angeles headquarters served as the central hub for its operations, including technology development for its e-commerce platform, jewelry design, marketing strategy, customer service, and overall business management.

Notable Features:

As a modern tech and design-focused company, Gemist's headquarters likely featured an open, collaborative workspace. It may have included dedicated areas for jewelry design conceptualization, digital modeling, and content creation for its online platform.

Work Culture:

The work culture at Gemist was likely dynamic and innovative, characteristic of a startup environment. It probably fostered creativity, technological proficiency, and a strong focus on customer experience and personalization in the luxury goods sector.

HQ Significance:

The headquarters was crucial for integrating Gemist's design, technology, and e-commerce efforts, enabling the company to develop and market its unique personalized jewelry offerings and distinctive try-at-home service.

Values Reflected in HQ: The headquarters likely reflected Gemist's core values of innovation in retail, personalization in luxury, customer empowerment, and the fusion of traditional craftsmanship with modern technology.

Location:

Gemist primarily operated as an e-commerce platform focused on the U.S. market. While its online nature allowed for broader accessibility, its main customer base and shipping operations were centered within the United States. Post-acquisition and rebranding to Retrouvaí, the global strategy may have changed under new ownership.

Street Address:

Undisclosed (Pre-acquisition)

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does Gemist Operate Around the World?

No additional office locations available.

Buying Intent Signals for Gemist

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gemist? Meet the Executive Team

As of April 2025, Gemist' leadership includes:

Madeline Fraser - Founder & CEO

Who's Investing in Gemist?

Gemist has been backed by several prominent investors over the years, including:

Corazon Capital
Lightspeed Venture Partners
Luma Launch
Entrada Ventures
Rush Digital

What Leadership Changes Has Gemist Seen Recently?

Hire0
Exits1

The most significant executive event for Gemist was its acquisition in March 2023, which led to a change in leadership as the company was rebranded to Retrouvaí. Founder Madeline Fraser transitioned out of her role following the acquisition. Specific executive hires or departures in the 12 months leading up to this, unrelated to the acquisition, were not widely publicized.

Departures

Madeline Fraser, Madeline Fraser concluded her tenure as Founder & CEO of Gemist upon its acquisition by a private equity firm.

What Technology (Tech Stack) Is Used byGemist?

Discover the tools Gemist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gemist Email Formats and Examples

Prior to its acquisition, Gemist likely utilized common email address formats for its employees, such as combining the first name or first initial and last name with the @gemist.com domain. These email addresses are no longer active.

firstname@gemist.com (e.g., jane@gemist.com) or firstinitial.lastname@gemist.com (e.g., j.doe@gemist.com)

Format

madeline@gemist.com

Example

0%

Success rate

What's the Latest News About Gemist?

JCK OnlineMarch 1, 2023

Gemist Acquired, Relaunching as Retrouvaí

Custom jewelry design platform Gemist was acquired by a private equity firm and announced its relaunch under the new brand name Retrouvaí. The acquisition aimed to evolve the brand's offerings and market position....more

PR NewswireNovember 19, 2019

Gemist Launches First-Of-Its-Kind Digital Platform To Custom Design Fine Jewelry

Gemist officially launched its online platform, offering consumers the ability to custom design fine jewelry with a unique try-before-you-buy service. The company secured $3 million in seed funding from investors including Lightspeed Venture Partners and Entrada Ventures to support its launch and growth....more

ForbesNovember 19, 2019

This New Jewelry Brand Lets You Try On Fine Jewelry At Home—Before You Buy It

Gemist introduced an innovative service allowing customers to try on replicas of fine jewelry pieces at home before making a purchase, aiming to bridge the gap between online shopping and the tangible experience of selecting jewelry....more

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