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Gemist was a direct-to-consumer company that launched in 2019, specializing in personalized and custom-designed fine jewelry. Operating primarily online, Gemist allowed customers to design their own rings, necklaces, and earrings, notably offering a try-at-home model for styles before committing to a purchase of fine jewelry. The platform aimed to make the fine jewelry shopping experience more accessible, transparent, and tailored to individual preferences by leveraging technology for customization and visualization. In March 2023, Gemist was acquired by a private equity firm and subsequently relaunched and rebranded as Retrouvaí.
Gemist's Los Angeles headquarters served as the central hub for its operations, including technology development for its e-commerce platform, jewelry design, marketing strategy, customer service, and overall business management.
As a modern tech and design-focused company, Gemist's headquarters likely featured an open, collaborative workspace. It may have included dedicated areas for jewelry design conceptualization, digital modeling, and content creation for its online platform.
The work culture at Gemist was likely dynamic and innovative, characteristic of a startup environment. It probably fostered creativity, technological proficiency, and a strong focus on customer experience and personalization in the luxury goods sector.
The headquarters was crucial for integrating Gemist's design, technology, and e-commerce efforts, enabling the company to develop and market its unique personalized jewelry offerings and distinctive try-at-home service.
Gemist primarily operated as an e-commerce platform focused on the U.S. market. While its online nature allowed for broader accessibility, its main customer base and shipping operations were centered within the United States. Post-acquisition and rebranding to Retrouvaí, the global strategy may have changed under new ownership.
Undisclosed (Pre-acquisition)
Los Angeles
California
USA
No additional office locations available.
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As of April 2025, Gemist' leadership includes:
Gemist has been backed by several prominent investors over the years, including:
The most significant executive event for Gemist was its acquisition in March 2023, which led to a change in leadership as the company was rebranded to Retrouvaí. Founder Madeline Fraser transitioned out of her role following the acquisition. Specific executive hires or departures in the 12 months leading up to this, unrelated to the acquisition, were not widely publicized.
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Prior to its acquisition, Gemist likely utilized common email address formats for its employees, such as combining the first name or first initial and last name with the @gemist.com domain. These email addresses are no longer active.
firstname@gemist.com (e.g., jane@gemist.com) or firstinitial.lastname@gemist.com (e.g., j.doe@gemist.com)
Format
madeline@gemist.com
Example
0%
Success rate
JCK Online • March 1, 2023
Custom jewelry design platform Gemist was acquired by a private equity firm and announced its relaunch under the new brand name Retrouvaí. The acquisition aimed to evolve the brand's offerings and market position....more
PR Newswire • November 19, 2019
Gemist officially launched its online platform, offering consumers the ability to custom design fine jewelry with a unique try-before-you-buy service. The company secured $3 million in seed funding from investors including Lightspeed Venture Partners and Entrada Ventures to support its launch and growth....more
Forbes • November 19, 2019
Gemist introduced an innovative service allowing customers to try on replicas of fine jewelry pieces at home before making a purchase, aiming to bridge the gap between online shopping and the tangible experience of selecting jewelry....more
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