What Does Gelato Do?

Total employees499
HeadquartersOslo
Founded2007

Gelato is a Norwegian software company that has built the world's largest network for on-demand production of customized items. It connects businesses, e-commerce sellers, creators, and enterprises with local production partners in over 32 countries. This model enables them to produce and deliver items like apparel, wall art, books, and marketing materials closer to the end customer, thereby reducing shipping times, costs, and carbon emissions. Gelato empowers its users to scale globally with sustainable and efficient production, offering a comprehensive suite of tools for design, order management, and fulfillment.

Where Is Gelato's Headquarters?

HQ Function

The Oslo headquarters serves as the central command for Gelato's global operations, product development, strategic planning, and corporate functions including finance, marketing, and human resources.

Notable Features:

Situated in the modern Barcode Project district, an architectural landmark in Oslo, the headquarters likely features contemporary design, collaborative workspaces, and advanced technology infrastructure, reflecting its innovative culture.

Work Culture:

Gelato cultivates a fast-paced, ambitious, and international work environment. The culture emphasizes collaboration, problem-solving, sustainability, and leveraging cutting-edge technology to connect global supply and demand for customized products.

HQ Significance:

The Oslo HQ is pivotal as the origination point of Gelato's vision and the nerve center for its expansive global network. Its location in Norway, a country known for technological advancement and strong sustainability focus, aligns with Gelato's core values and operational ethos.

Values Reflected in HQ: The choice of a modern, well-connected, and forward-looking location like the Barcode Project mirrors Gelato's values of innovation, global connectivity, and efficiency. The Norwegian emphasis on sustainability and high-quality design is also likely reflected in the workspace.

Location:

Gelato boasts a significant global presence, operating a production network in over 32 countries across all continents. This distributed network ensures localized production and faster, more sustainable delivery. Key functions supported globally include 24/7 customer support, decentralized production and logistics, regional sales and market development teams (covering North America, Europe, Asia-Pacific, Latin America), and internationally distributed software engineering and platform operations teams. This global footprint allows Gelato to serve customers worldwide efficiently.

Street Address:

Dronning Eufemias gate 8

City:

Oslo

State/Province:

Oslo

Country:

Norway

Where Else Does Gelato Operate Around the World?

Boston, MA, USA

Address: WeWork 75 State St, Boston, MA 02109, USA (or similar central business location, often utilizing flexible office spaces)

To strengthen Gelato's presence in the key U.S. market, providing localized support, fostering partnerships with American businesses and creators, and driving growth in the Americas.

London, United Kingdom

Address: Central London, specific address may vary (often utilizing flexible office spaces in tech or business hubs)

To expand Gelato's footprint in the United Kingdom and Europe, catering to the specific needs of the diverse European market and managing relationships with regional print partners and enterprise clients.

Barcelona, Spain

Address: Likely located in a central business district or tech hub like the @22 district; specific address may vary (often utilizing flexible office spaces).

To enhance Gelato's market reach in Spain and Southern Europe, and to tap into Barcelona's vibrant tech and creative ecosystem for talent and innovation.

Tallinn, Estonia

Address: Modern office space within a tech park or business center in Tallinn.

To leverage Estonia's strong technology talent and digital infrastructure for core platform development, enhancing Gelato's global technological capabilities.

Buying Intent Signals for Gelato

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gelato? Meet the Executive Team

As of April 2025, Gelato' leadership includes:

Henrik Müller-Hansen - Founder & CEO
Fredrik Andersson - Chief Financial Officer
Pål T. Næss - Chief Product Officer
Minna Philipson - Chief Marketing Officer
Brooks Robinson - Chief Commercial Officer

Who's Investing in Gelato?

Gelato has been backed by several prominent investors over the years, including:

SoftBank Vision Fund 2
Insight Partners
Dawn Capital
Goldman Sachs Asset Management
SEB Pension Fund
GGV Capital

What Leadership Changes Has Gelato Seen Recently?

Hire2
Exits0

Over the past 12-18 months, Gelato has strategically reinforced its executive team with key appointments in finance and marketing. These hires are aimed at steering the company through its next phase of global expansion, product innovation, and market leadership in the print-on-demand industry.

New Appointments:

Fredrik Andersson, Fredrik Andersson appointed as new CFO to lead Gelato's financial strategy and operations during its rapid global scaling.
Minna Philipson, Minna Philipson appointed as new CMO to spearhead global marketing initiatives and strengthen Gelato's brand presence worldwide.

What Technology (Tech Stack) Is Used byGelato?

Discover the tools Gelato uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gelato Email Formats and Examples

Gelato primarily utilizes professional email formats that are common in the technology industry. The most frequently observed patterns involve combinations of an employee's first and last names, or their first initial and last name, followed by the '@gelato.com' domain. Knowing these patterns can be helpful when trying to reach specific individuals within the company.

[first].[last]@gelato.com or [first_initial][last]@gelato.com

Format

john.doe@gelato.com

Example

85%

Success rate

What's the Latest News About Gelato?

Gelato Blog / NewsroomApril 18, 2024

Gelato Releases 2023 Sustainability Report Highlighting Reduced Emissions and Localized Production Benefits

Gelato published its annual sustainability report for 2023, detailing significant progress in reducing carbon emissions through its localized production model. The report emphasizes the environmental benefits of producing goods closer to end-consumers, its commitment to responsible sourcing, and outlines future sustainability goals for the company....more

Gelato BlogFebruary 20, 2024

Gelato Enhances Shopify Integration with Advanced Product Personalization Features

Gelato announced an update to its popular Shopify integration, introducing powerful new tools that allow merchants to offer a greater degree of product personalization options to their customers. This development aims to help e-commerce sellers increase conversion rates, customer engagement, and average order value....more

PR Newswire / Gelato NewsroomAugust 17, 2023

Gelato Expands Leadership Team with Appointment of Chief Financial Officer Fredrik Andersson

Gelato officially announced the appointment of Fredrik Andersson as its new Chief Financial Officer. Andersson's role is to support Gelato's mission to empower global e-commerce and the creator economy, and to build a strong finance function for future growth....more

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