Geek Squad is Best Buy's renowned tech support service, offering expert assistance for a wide range of electronics and appliances. Agents provide in-home, in-store, and remote support for setup, repair, troubleshooting, and protection plans. They are known for their distinctive black-and-white Volkswagen Beetle cars (Geekmobiles) and their commitment to helping customers get the most out of their technology. Geek Squad was founded independently in 1994 and acquired by Best Buy in 2002, becoming an integral part of Best Buy's service offerings.
Serves as the primary corporate hub for Best Buy, overseeing all strategic, operational, marketing, financial, HR, and technological aspects for Best Buy and its services like Geek Squad.
A large, modern corporate campus designed to facilitate collaboration, innovation, and employee well-being. It includes various amenities and workspaces tailored to a large tech-focused retail and services company.
The work culture at Best Buy's headquarters, which supports Geek Squad, is generally described as customer-centric, innovative, and collaborative, with a focus on leveraging technology to improve retail and service experiences.
The headquarters is crucial for strategic decision-making, brand management, resource allocation, and development of services and training programs that directly impact Geek Squad's operations and customer experience across all locations.
Geek Squad primarily operates in the United States and Canada, deeply integrated within Best Buy's retail stores and service infrastructure. While Best Buy has had operations in other countries historically (e.g., Mexico, Europe), its current core focus for Geek Squad services is North America. Support functions, strategy, and training for Geek Squad are centrally managed from Best Buy's North American corporate offices.
7601 Penn Ave S
Richfield
Minnesota
USA
Address: 8800 Glenlyon Pkwy, Burnaby, BC V5J 5K3, Canada
To oversee Best Buy's and Geek Squad's Canadian market presence, tailoring strategies, product offerings, and services to the Canadian consumer base.
Address: Specific address for Best Buy's Seattle Technology Development Center varies; typically downtown Seattle.
To tap into the rich tech talent pool in Seattle for developing cutting-edge digital experiences and operational technologies for Best Buy and Geek Squad.
Address: N/A (Present in most Best Buy retail locations)
To provide widespread, accessible, and localized tech support and installation services to communities across the United States and Canada.
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As of April 2025, Geek Squad' leadership includes:
Geek Squad has been backed by several prominent investors over the years, including:
Best Buy has experienced some key executive transitions in the past year, particularly in human resources and operational leadership roles, which indirectly support and shape Geek Squad's functions.
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Emails from Geek Squad personnel, especially corporate or specialized support, will typically use Best Buy's corporate email domain (@bestbuy.com). Common formats include combinations of first name and last name.
firstname.lastname@bestbuy.com OR firstinitiallastname@bestbuy.com
Format
jane.doe@bestbuy.com
Example
80%
Success rate
CNBC • February 15, 2024
Best Buy is rolling out a new generative AI-powered virtual assistant in its app, using Google Cloud's AI technology. This tool aims to help customers with product research, troubleshooting common issues, and finding support options, complementing the services offered by Geek Squad agents....more
Best Buy Corporate Newsroom • May 21, 2024
Best Buy Co., Inc. today announced the appointment of Chelsie Grover as Chief People Officer (CPO), effective May 20, 2024. In this role, Grover will lead the company’s overall talent and culture strategy, including leadership development, learning, compensation and benefits, and employee relations, impacting all employees including those supporting Geek Squad....more
Digital Commerce 360 • June 5, 2023
Best Buy updated its tiered membership program (My Best Buy Memberships™), offering different levels of benefits, including enhanced Geek Squad support, free shipping, and exclusive member prices. The new tiers, Plus and Total, prominently feature access to Geek Squad services as a key value proposition....more
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