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Geek Squad's Overview

Total employees6834
HeadquartersRichfield
Founded1994

Geek Squad is Best Buy's renowned tech support service, offering expert assistance for a wide range of electronics and appliances. Agents provide in-home, in-store, and remote support for setup, repair, troubleshooting, and protection plans. They are known for their distinctive black-and-white Volkswagen Beetle cars (Geekmobiles) and their commitment to helping customers get the most out of their technology. Geek Squad was founded independently in 1994 and acquired by Best Buy in 2002, becoming an integral part of Best Buy's service offerings.

Where is Geek Squad's Headquarters?

HQ Function

Serves as the primary corporate hub for Best Buy, overseeing all strategic, operational, marketing, financial, HR, and technological aspects for Best Buy and its services like Geek Squad.

Notable Features:

A large, modern corporate campus designed to facilitate collaboration, innovation, and employee well-being. It includes various amenities and workspaces tailored to a large tech-focused retail and services company.

Work Culture:

The work culture at Best Buy's headquarters, which supports Geek Squad, is generally described as customer-centric, innovative, and collaborative, with a focus on leveraging technology to improve retail and service experiences.

HQ Significance:

The headquarters is crucial for strategic decision-making, brand management, resource allocation, and development of services and training programs that directly impact Geek Squad's operations and customer experience across all locations.

Values Reflected in HQ: The headquarters reflects Best Buy's commitment to technology, customer service, sustainability, and fostering an inclusive and dynamic work environment for its employees supporting brands like Geek Squad.

Location:

Geek Squad primarily operates in the United States and Canada, deeply integrated within Best Buy's retail stores and service infrastructure. While Best Buy has had operations in other countries historically (e.g., Mexico, Europe), its current core focus for Geek Squad services is North America. Support functions, strategy, and training for Geek Squad are centrally managed from Best Buy's North American corporate offices.

Street Address:

7601 Penn Ave S

City:

Richfield

State/Province:

Minnesota

Country:

USA

Geek Squad's Global Presence

Burnaby, British Columbia, Canada

Address: 8800 Glenlyon Pkwy, Burnaby, BC V5J 5K3, Canada

To oversee Best Buy's and Geek Squad's Canadian market presence, tailoring strategies, product offerings, and services to the Canadian consumer base.

Seattle, Washington, USA

Address: Specific address for Best Buy's Seattle Technology Development Center varies; typically downtown Seattle.

To tap into the rich tech talent pool in Seattle for developing cutting-edge digital experiences and operational technologies for Best Buy and Geek Squad.

Every Best Buy Store, USA & Canada

Address: N/A (Present in most Best Buy retail locations)

To provide widespread, accessible, and localized tech support and installation services to communities across the United States and Canada.

Buying Intent Signals for Geek Squad

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Geek Squad

As of April 2025, Geek Squad' leadership includes:

Corie Barry - Chief Executive Officer
Matt Bilunas - Chief Financial Officer
Damien Harmon - President & Chief Operating Officer
Todd G. Hartman - General Counsel and Chief Risk Officer
Chelsie Grover - Chief People Officer
Brian Tilzer - Chief Digital, Analytics and Technology Officer

Investors of Geek Squad

Geek Squad has been backed by several prominent investors over the years, including:

Best Buy Co., Inc. is a publicly traded company (NYSE: BBY).
Major institutional investors typically include The Vanguard Group, BlackRock, State Street Corporation, and other large asset management firms.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Best Buy has experienced some key executive transitions in the past year, particularly in human resources and operational leadership roles, which indirectly support and shape Geek Squad's functions.

Departures

Kamy Scarlett, Kamy Scarlett departed from her role as Chief Human Resources Officer at Best Buy.

New Appointments:

Chelsie Grover, Chelsie Grover was appointed as the new Chief People Officer for Best Buy.

Technology (Tech Stack) used by Geek Squad

Discover the tools Geek Squad uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Geek Squad Email Formats and Examples

Emails from Geek Squad personnel, especially corporate or specialized support, will typically use Best Buy's corporate email domain (@bestbuy.com). Common formats include combinations of first name and last name.

firstname.lastname@bestbuy.com OR firstinitiallastname@bestbuy.com

Format

jane.doe@bestbuy.com

Example

80%

Success rate

News and media

CNBCFebruary 15, 2024

Best Buy adding generative AI to its app to help shoppers, tapping Google tech

Best Buy is rolling out a new generative AI-powered virtual assistant in its app, using Google Cloud's AI technology. This tool aims to help customers with product research, troubleshooting common issues, and finding support options, complementing the services offered by Geek Squad agents....more

Best Buy Corporate NewsroomMay 21, 2024

Best Buy Appoints Chelsie Grover as Chief People Officer

Best Buy Co., Inc. today announced the appointment of Chelsie Grover as Chief People Officer (CPO), effective May 20, 2024. In this role, Grover will lead the company’s overall talent and culture strategy, including leadership development, learning, compensation and benefits, and employee relations, impacting all employees including those supporting Geek Squad....more

Digital Commerce 360June 5, 2023

Best Buy revamps its membership program, pushing Geek Squad support

Best Buy updated its tiered membership program (My Best Buy Memberships™), offering different levels of benefits, including enhanced Geek Squad support, free shipping, and exclusive member prices. The new tiers, Plus and Total, prominently feature access to Geek Squad services as a key value proposition....more

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