What Does Gauge Do?

Total employees215
HeadquartersNew York
Founded2009

Gauge.ai is an innovative technology company specializing in attention measurement. Leveraging artificial intelligence and advanced eye-tracking capabilities, Gauge.ai provides brands, agencies, and media companies with deep insights into how consumers visually engage with advertisements, content, and digital experiences across various platforms. Their platform helps clients understand true engagement, optimize creative effectiveness, and improve media spend by quantifying what audiences actually see and for how long. Gauge.ai aims to revolutionize how advertising effectiveness is measured by moving beyond traditional metrics to focus on genuine human attention.

Where Is Gauge's Headquarters?

HQ Function

The New York headquarters serves as the central hub for Gauge.ai's operations, including research and development of their AI-powered attention measurement technology, product management, software engineering, sales, marketing, and corporate leadership.

Notable Features:

While specific architectural details are not widely publicized, a modern tech office in New York typically features collaborative workspaces, advanced technology infrastructure, and an environment designed to foster innovation and attract top talent.

Work Culture:

Gauge.ai likely fosters a dynamic, innovative, and data-driven work culture, characteristic of a fast-paced tech company. Emphasis is probably placed on collaboration, cutting-edge research, client-centric solutions, and agility in responding to market needs.

HQ Significance:

The New York headquarters is strategically important for Gauge.ai, placing it within a major center for technology, advertising, media, and finance. This location facilitates access to talent, key clients, industry partnerships, and investment opportunities.

Values Reflected in HQ: The choice of New York as an HQ likely reflects Gauge.ai's values such as ambition, innovation, a commitment to being at the forefront of the advertising technology industry, and a focus on global market impact.

Location:

While headquartered in New York, Gauge.ai's attention measurement platform and services are designed for and accessible to clients globally. The company supports international brands, agencies, and media companies in understanding advertising attention across diverse markets and digital platforms. Their business development, sales, and customer support functions likely cater to a global clientele, leveraging digital communication channels and potentially distributed team members or partners in various regions to provide worldwide service.

Street Address:

Specific street address not publicly listed; operates from New York City.

City:

New York

State/Province:

New York

Country:

USA

Where Else Does Gauge Operate Around the World?

N/A

Address: Gauge.ai primarily operates from its New York headquarters. Information on other significant physical office locations is not publicly prominent.

Gauge.ai's strategic focus is on global reach through its digital platform and a strong central presence in New York, rather than maintaining a large network of physical branch offices.

Buying Intent Signals for Gauge

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gauge? Meet the Executive Team

As of April 2025, Gauge' leadership includes:

Jon Roberts - CEO & Co-Founder
Kevin Kunkel - Head of Product
Krishna Kodakalla - Head of Engineering

Who's Investing in Gauge?

Gauge has been backed by several prominent investors over the years, including:

ff Venture Capital
Capital A
Revolution’s Rise of the Rest Seed Fund
Gaingels
K5 Global
gener8tor
Wisconsin Alumni Research Foundation (WARF)

What Leadership Changes Has Gauge Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major executive hires or departures publicly announced by Gauge.ai in the last 12 months. The leadership team appears to be stable. This information is subject to change and based on news available up to early 2024.

What Technology (Tech Stack) Is Used byGauge?

Discover the tools Gauge uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gauge Email Formats and Examples

Gauge.ai likely uses standard professional email formats for its corporate communications. Common patterns for tech companies include [first].[last]@domain.com or [first_initial][last]@domain.com.

[first].[last]@gauge.ai

Format

jon.roberts@gauge.ai

Example

85%

Success rate

What's the Latest News About Gauge?

PR NewswireJune 28, 2023

Gauge.ai Introduces Attention Measurement for CTV Advertising

Gauge.ai announced the launch of its attention measurement solution for Connected TV (CTV) advertising. This new capability allows advertisers to understand visual engagement with CTV ads, providing metrics on how long viewers are actually looking at the screen during ad playback and helping optimize CTV campaign effectiveness....more

MediaPostMay 17, 2023

Gauge.ai Validates Attention In Video Games, Partners With PlayerWON

Gauge.ai expanded its attention measurement capabilities into in-game advertising through a partnership with PlayerWON, an in-game advertising platform. This collaboration aims to provide brands with validated attention metrics for advertisements delivered within video game environments, opening new avenues for measuring ad impact....more

Business WireNovember 15, 2022

Gauge.ai Raises $3.2M to Expand AI-Powered Attention Measurement Platform

Gauge.ai (formerly Gauge.sh) announced it has raised $3.2 million in a seed funding round. The investment, led by ff Venture Capital and Capital A, will be used to further develop its AI-driven attention measurement technology and expand its market reach across the advertising industry....more

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