What Does Gardrops Do?

Total employees62
HeadquartersIstanbul
Founded2015

Gardrops was a prominent Turkish online marketplace for second-hand fashion, founded in 2014. It empowered millions of users, particularly women, to buy and sell pre-owned clothing, accessories, and footwear, fostering a community around sustainable fashion and circular economy principles. In March 2022, Gardrops was acquired by Dolap, a subsidiary of the e-commerce giant Trendyol Group. Following the acquisition, Gardrops' platform and user base were integrated into Dolap, and the Gardrops.com website now redirects to Dolap.com. This information primarily reflects Gardrops as an independent entity prior to its acquisition.

Where Is Gardrops's Headquarters?

HQ Function

Served as the main operational center for technology development, marketing, customer service, and strategic planning for the Gardrops platform.

Notable Features:

Likely situated within a modern technology park (İTÜ ARI Teknokent), providing access to a dynamic tech ecosystem, contemporary office facilities, and collaborative opportunities.

Work Culture:

As a tech startup, Gardrops' work culture was likely characterized by innovation, agility, a fast-paced environment, and a strong focus on user experience and community building within the fashion resale market.

HQ Significance:

The Istanbul headquarters was pivotal for Gardrops' operations, allowing it to effectively target and serve the Turkish market, manage its platform, and grow its user base before its integration into Dolap.

Values Reflected in HQ: The headquarters would have aimed to reflect Gardrops' core values of sustainability in fashion, community engagement, innovation, and accessibility for its users.

Location:

Gardrops primarily focused its operations and services on the Turkish market, establishing itself as a leading platform for second-hand fashion within Turkey. Its platform, while accessible online, was tailored to the needs and preferences of users in Turkey. There were no widely publicized significant global operations beyond this primary market focus prior to its acquisition.

Street Address:

İTÜ ARI Teknokent, Reşitpaşa Mahallesi, Katar Caddesi (Specific office within Teknokent not publicly detailed)

City:

Istanbul

State/Province:

Istanbul

Country:

Turkey

Where Else Does Gardrops Operate Around the World?

No additional office locations available.

Buying Intent Signals for Gardrops

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gardrops? Meet the Executive Team

As of April 2025, Gardrops' leadership includes:

Zeynep Zenel Eliçin - Co-founder & CEO (Former)
Ertuğrul Eliçin - Co-founder & CTO (Former)

Who's Investing in Gardrops?

Gardrops has been backed by several prominent investors over the years, including:

Addventure
Nevzat Aydın
Aslanoba Capital
BIC Angels

What Leadership Changes Has Gardrops Seen Recently?

Hire0
Exits2

The most significant leadership change for Gardrops was its acquisition by Dolap (Trendyol Group) in March 2022. This event led to the transition of its founders from their roles at the independent Gardrops. As Gardrops has since been integrated into Dolap, executive movements specific to 'Gardrops' as a standalone entity are no longer applicable.

Departures

Zeynep Zenel Eliçin, Departed role as CEO of independent Gardrops due to acquisition by Dolap.
Ertuğrul Eliçin, Departed role as CTO of independent Gardrops due to acquisition by Dolap.

What Technology (Tech Stack) Is Used byGardrops?

Discover the tools Gardrops uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gardrops Email Formats and Examples

Specific email formats for the former Gardrops entity were not publicly confirmed and are likely inactive following its acquisition and integration into Dolap. Historically, tech companies often use formats like [first_name]@[company_name].com or [first_initial][last_name]@[company_name].com. For current inquiries related to former Gardrops services, it's best to contact Dolap or Trendyol through their official channels.

[first_name]@gardrops.com or [first_initial][last_name]@gardrops.com (speculative historical format)

Format

zeynep@gardrops.com (example, likely inactive)

Example

20%

Success rate

What's the Latest News About Gardrops?

WebrazziMarch 8, 2022

Gardrops Acquired by Trendyol to be Integrated with Dolap

Trendyol, a leading Turkish e-commerce company, announced the acquisition of Gardrops, a popular second-hand fashion marketplace. The acquisition aimed to merge Gardrops' operations and user base with Trendyol's existing second-hand platform, Dolap....more

EGirişimMay 10, 2021

Gardrops Reached 1.5 Million Monthly Visitors, Growing in Second-Hand Market (Pre-Acquisition)

Prior to its acquisition, Gardrops reported reaching 1.5 million monthly active visitors, highlighting its significant growth and user engagement in Turkey's second-hand clothing market. The platform featured millions of product listings and a strong community....more

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