What Does GameFly Do?

Total employees56
HeadquartersLos Angeles
Founded2002

GameFly is an American privately held company that offers video game rentals by mail and sells new and pre-owned video games. Subscribers choose titles from a vast online library, which are then mailed to them. The service is often likened to Netflix's original DVD-by-mail model, but for video games across various console platforms and PC. GameFly also sells digital games and accessories. Acquired by Alliance Entertainment in 2020, GameFly continues to serve gamers across the United States, providing convenient access to a wide selection of titles without late fees.

Where Is GameFly's Headquarters?

HQ Function

Manages core business operations including website and app development, marketing, customer service strategy, and coordination with distribution centers. Strategic planning and business development are also key functions.

Notable Features:

The Los Angeles office is strategically located within a major tech and entertainment industry hub, facilitating partnerships and talent acquisition. The facility likely supports a hybrid work model with modern office amenities.

Work Culture:

GameFly fosters a work culture passionate about video games and entertainment. Employees are likely encouraged to be customer-focused, innovative, and collaborative, adapting to the dynamic nature of the gaming industry.

HQ Significance:

The Los Angeles headquarters is significant as it has been the long-standing nerve center for GameFly's pioneering 'games-by-mail' rental service and its expansion into digital sales, steering the company through various evolutions in the gaming market.

Values Reflected in HQ: The headquarters operations reflect GameFly's commitment to providing gamers with convenient access, a wide selection of titles, and value in their gaming experiences.

Location:

GameFly's primary operational focus and mail rental services are concentrated within the United States. While its digital game sales might be accessible more broadly depending on publisher agreements and platform restrictions, the core subscription service is US-based. Global support functions are managed through its US headquarters and parent company, Alliance Entertainment.

Street Address:

13340 S. Main St

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does GameFly Operate Around the World?

Opa-locka, Florida, USA

Address: 4350 NW 135th Street, Opa-locka, FL 33054, USA

Serves as the central command for Alliance Entertainment's diverse portfolio, providing strategic direction and shared services that support GameFly's national operations and integration within the larger entertainment distribution network.

Various Shipping Centers, USA

Address: Locations are not publicly disclosed for security and operational reasons (e.g., historically Pittsburgh, PA; Austin, TX).

Strategically located to ensure efficient and timely delivery of game rentals to subscribers in different regions of the U.S., minimizing turnaround times and optimizing postal routes.

Buying Intent Signals for GameFly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GameFly? Meet the Executive Team

As of April 2025, GameFly' leadership includes:

Jeff Walker - Chief Executive Officer, Alliance Entertainment (Parent Company of GameFly)
Tim Hinsley - President, Alliance Entertainment (Parent Company of GameFly)
John Kutch - Chief Financial Officer, Alliance Entertainment (Parent Company of GameFly)

Who's Investing in GameFly?

GameFly has been backed by several prominent investors over the years, including:

Alliance Entertainment Holding Corporation (Current Parent Company, NASDAQ: AENT)
Sequoia Capital (Historical)
Tenaya Capital (Historical)
TCV (Trilogy Equity Partners) (Historical)
Generation Partners (Historical)

What Leadership Changes Has GameFly Seen Recently?

Hire0
Exits0

As GameFly is a subsidiary of Alliance Entertainment, high-level executive changes specific to the GameFly brand are not frequently publicized. Major leadership announcements would typically occur at the Alliance Entertainment corporate level. No specific executive hires or departures solely for the GameFly division have been prominently announced in the last 12 months.

What Technology (Tech Stack) Is Used byGameFly?

Discover the tools GameFly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GameFly Email Formats and Examples

GameFly's corporate email addresses likely follow common patterns used by many companies. For reaching out to employees, the structure typically involves the employee's name and the @gamefly.com domain.

Common formats include [first_initial][last]@gamefly.com (e.g., jdoe@gamefly.com) or [first].[last]@gamefly.com (e.g., jane.doe@gamefly.com).

Format

jdoe@gamefly.com

Example

70%

Success rate

What's the Latest News About GameFly?

GlobeNewswire via Yahoo FinanceNovember 14, 2023

GameFly Performance Noted in Alliance Entertainment's Fiscal First Quarter 2024 Results

Alliance Entertainment reported its fiscal first quarter 2024 financial results, where the performance of its direct-to-consumer business, including GameFly, was discussed. The company highlighted GameFly's consistent subscriber base and its contribution to overall revenue, emphasizing its role in the physical and digital entertainment market....more

Business WireJune 7, 2023

GameFly (via Alliance Entertainment) Announces Partnership with SoldOut to Expand Game Inventory

Alliance Entertainment announced that its direct-to-consumer brands, COKeAM and GameFly, have partnered with SoldOut, a video game publisher. This collaboration aims to broaden the selection of new release and catalog titles available to GameFly customers, enhancing its game rental and sales offerings....more

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