What Does Gaiam Do?

Total employees498
HeadquartersLouisville
Founded1988

Gaiam is a well-established lifestyle company dedicated to making yoga, fitness, and wellness accessible to all. Founded in 1988, they offer a wide range of products including yoga mats, props, activewear, balance balls, fitness equipment, and media content. Gaiam aims to inspire individuals to live healthier, more conscious lives by providing tools and resources that support physical and mental well-being, fostering a community around holistic health.

Where Is Gaiam's Headquarters?

HQ Function

The headquarters serves as the primary hub for Gaiam's operations, including brand management, product development, marketing strategy, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, the office is situated in a commercial park and likely offers modern amenities conducive to a productive work environment, potentially reflecting its wellness ethos.

Work Culture:

Gaiam's work culture is expected to align with its brand values, fostering a health-conscious, collaborative, and innovative environment. Employees likely share a passion for yoga, fitness, and overall well-being.

HQ Significance:

The Colorado location places Gaiam in a region with a strong health and wellness culture, providing a relevant backdrop for its brand and access to a talent pool aligned with its mission.

Values Reflected in HQ: The headquarters likely aims to reflect Gaiam's commitment to wellness, mindfulness, and potentially sustainability, through its design and operational practices.

Location:

Gaiam products are distributed internationally through a network of retail partners, e-commerce channels, and licensing agreements. While its primary corporate operations are in the US, its brand reach extends to numerous countries across North America, Europe, Asia, and Australia, supporting fitness enthusiasts and yoga practitioners worldwide. Global strategy and distribution are managed centrally and through its parent company, Marquee Brands.

Street Address:

833 W. South Boulder Road, Building G

City:

Louisville

State/Province:

CO

Country:

USA

Where Else Does Gaiam Operate Around the World?

New York, NY/USA

Address: Information not publicly available (Potentially co-located with parent company Marquee Brands)

Strategic presence in a major US commercial and media hub, facilitating partnerships and brand visibility.

Buying Intent Signals for Gaiam

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gaiam? Meet the Executive Team

As of April 2025, Gaiam' leadership includes:

Cory M. Baker - Chief Executive Officer, Marquee Brands
Michael DeVirgilio - President, Marquee Brands
Heath Golden - Chief Operating & Financial Officer, Marquee Brands

Who's Investing in Gaiam?

Gaiam has been backed by several prominent investors over the years, including:

Neuberger Berman (via parent company Marquee Brands, which acquired Gaiam in 2021)

What Leadership Changes Has Gaiam Seen Recently?

Hire0
Exits0

Specific executive changes solely for the Gaiam brand are not typically publicized. Major leadership changes would occur at the parent company, Marquee Brands. No major widely publicized Gaiam-specific or directly impacting Marquee Brands executive movements have been noted in the last 12 months focused solely on Gaiam.

What Technology (Tech Stack) Is Used byGaiam?

Discover the tools Gaiam uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gaiam Email Formats and Examples

Gaiam, as part of Marquee Brands, likely uses standard corporate email formats. Common structures include first initial followed by last name, or first name followed by last name, at their respective domains.

[first_initial][last]@gaiam.com or [first_initial][last]@marqueebrands.com

Format

jsmith@gaiam.com or jsmith@marqueebrands.com

Example

70%

Success rate

What's the Latest News About Gaiam?

License GlobalAugust 9, 2023

Gaiam and Jessica Biel Announce Partnership for Signature Fitness Collection

Gaiam has partnered with actress and wellness advocate Jessica Biel to launch a co-designed collection of fitness products. The 'Jessica Biel Signature Collection by Gaiam' aims to blend style, functionality, and accessibility for home fitness enthusiasts....more

SGB MediaApril 20, 2023

Gaiam Expands Eco-Friendly Yoga And Fitness Offerings

Gaiam announced an expansion of its eco-friendly product lines, including new yoga mats made with TPE and natural rubber, and accessories incorporating recycled materials. This initiative underscores the brand's commitment to sustainability and mindful consumption....more

PR NewswireFebruary 7, 2023

Gaiam Launches New Meditation Collection to Enhance Mindfulness and Well-Being

Gaiam introduced a new collection of meditation products, including cushions, benches, and accessories, designed to support comfort and focus during mindfulness practices. The launch aims to cater to the growing interest in meditation for stress reduction and mental clarity....more

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