What Does G2 Do?

Total employees1032
HeadquartersChicago
Founded2012

G2 is the world's largest and most trusted software marketplace, revolutionizing how businesses discover, buy, and manage software and services. Over 90 million people annually, including employees at all Fortune 500 companies, rely on G2 to make informed software decisions based on authentic peer reviews. G2 provides a platform for over 3 million verified user reviews across 2,100+ software categories. Thousands of software and services companies, from startups to global enterprises, partner with G2 to build their reputation, gather customer feedback, manage their software spend, and drive business growth. G2's mission is to empower businesses to reach their potential by helping them choose the right technology with confidence.

Where Is G2's Headquarters?

HQ Function

The Chicago headquarters serves as the central command for G2's global operations, housing key departments such as executive leadership, product development, engineering, marketing, sales, finance, and customer success.

Notable Features:

Located in a modern office building, G2's headquarters is designed to foster collaboration and innovation. It typically features open-plan workspaces, state-of-the-art meeting rooms, and amenities that support a dynamic tech company environment. The space is often highlighted by natural light and views of the Chicago skyline.

Work Culture:

G2 cultivates a PEAK work culture: Performance, Entrepreneurship, Authenticity, and Kindness. It's known for being fast-paced, data-driven, and customer-focused. Employees are encouraged to be innovative and take ownership, contributing to a collaborative and supportive atmosphere.

HQ Significance:

Chicago's rich talent pool, thriving tech ecosystem, and central geographic location make it an ideal base for G2's operations, facilitating access to skilled professionals and supporting its growth across North America and globally.

Values Reflected in HQ: The headquarters' design emphasizes transparency and collaboration, with open layouts and accessible leadership, reflecting G2's core values. The choice of a central, dynamic location mirrors its entrepreneurial spirit and commitment to being at the forefront of the tech industry.

Location:

G2 supports its global user base and software vendors through its comprehensive online platform, accessible worldwide. This digital presence is complemented by remote teams and strategically located offices in North America (Chicago), Europe (London), and Asia (Bengaluru, Singapore). These physical hubs enable G2 to offer localized support, conduct regional market research, foster international partnerships, and ensure its software review ecosystem reflects a diverse global perspective.

Street Address:

100 S Wacker Dr, Suite 600

City:

Chicago

State/Province:

Illinois

Country:

USA

Where Else Does G2 Operate Around the World?

Bengaluru, Karnataka, India

Address: WeWork Galaxy, 43, Residency Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025, India

Supports G2's expansion in the Asia-Pacific (APAC) region, providing localized product development, enhancing data quality and coverage, and offering regional customer assistance.

London, England, United Kingdom

Address: WeWork, 70 Wilson Street, London, EC2A 2DB, United Kingdom

Drives G2's growth and market penetration in the EMEA region by building relationships with local software vendors and buyers, and tailoring G2's offerings to regional needs.

Singapore

Address: Specific office address may vary (often co-working spaces for flexibility), serving as a key point for APAC business development.

Expands G2's footprint in the fast-growing APAC tech landscape, facilitating engagement with regional businesses and software users.

Buying Intent Signals for G2

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading G2? Meet the Executive Team

As of April 2025, G2' leadership includes:

Godard Abel - Co-founder & CEO
Tim Handorf - Co-founder
Mike Wheeler - Chief Financial Officer
Sara Rossio - Chief Product Officer
Amanda Malko - Chief Marketing Officer
Rachel Bentley - Chief Customer Officer
Aubyn Thomas - Chief People Officer

Who's Investing in G2?

G2 has been backed by several prominent investors over the years, including:

Accel
IVP (Institutional Venture Partners)
Permira
Emergence Capital
Pritzker Group Venture Capital
Salesforce Ventures
HubSpot Ventures

What Leadership Changes Has G2 Seen Recently?

Hire1
Exits0

G2 has made strategic appointments to its executive team over the past year to bolster product innovation and growth. Notably, Sara Rossio was appointed as Chief Product Officer. The company has largely maintained stability in its senior leadership, focusing on executing its strategic objectives.

New Appointments:

Sara Rossio, Sara Rossio joined G2 as Chief Product Officer, bringing extensive experience in product leadership to drive the evolution of G2's platform.

What Technology (Tech Stack) Is Used byG2?

Discover the tools G2 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

G2 Email Formats and Examples

G2 commonly uses a standardized email format for its employees. The most frequently observed pattern is the employee's first initial followed by their last name, all before the '@g2.com' domain. This helps in maintaining consistency and predictability in communication.

[first_initial][last]@g2.com

Format

jdoe@g2.com

Example

75%

Success rate

What's the Latest News About G2?

Business WireMarch 26, 2024

G2 Report Reveals AI Software Category Grew 5X Faster Than Overall Software Market in 2023

A new report from G2, based on its proprietary data and user reviews, indicated that the AI software category experienced growth five times faster than the overall software market in 2023, highlighting a significant trend in enterprise tech adoption....more

G2 News / PR NewswireFebruary 7, 2024

G2 Announces Best Software Awards 2024: Recognizing The World's Top Software Companies and Products

G2 unveiled its annual Best Software Awards, honoring the top 100 software sellers and products across various categories. These awards are determined by authentic, timely reviews from real G2 users, underscoring the platform's commitment to reflecting genuine customer sentiment....more

G2 News / PR NewswireOctober 17, 2023

G2 Recognized in Deloitte's 2023 Technology Fast 500™ for Sixth Consecutive Year

G2 announced its inclusion in Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, for the sixth year in a row, highlighting its sustained growth....more

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