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Fyber
What Does Fyber Do?
Fyber, established in 2009 as SponsorPay and rebranded in 2014, is a global technology company specializing in mobile advertising and app monetization. Acquired by Digital Turbine in May 2021 for approximately $600 million, Fyber operates as a key component of Digital Turbine's independent mobile growth platform. Fyber provides a comprehensive suite of tools for app developers and publishers, including a leading programmatic exchange (Fyber FairBid), mediation platform, and real-time bidding (RTB) capabilities. Its technology empowers developers to maximize ad revenue by connecting them with a vast network of demand sources. While integrated into Digital Turbine, the Fyber brand and its core technologies continue to play a significant role in the ad tech ecosystem, focusing on transparent and efficient monetization solutions for the mobile-first world.
Where Is Fyber's Headquarters?
HQ Function
Historically, this Berlin office served as the global nerve center for Fyber, housing leadership, product development, engineering, and core operational teams. Post-acquisition, the Berlin presence continues to support Digital Turbine's ad-tech platform and European market operations.
Notable Features:
Situated in a modern office building in Berlin's vibrant tech scene, designed to foster an innovative and collaborative work environment for its international team.
Work Culture:
Fyber cultivated an agile, results-oriented, and international work culture, emphasizing innovation in mobile ad technology. This spirit is now part of Digital Turbine's broader culture, focusing on growth and market leadership in the mobile ecosystem.
HQ Significance:
The Berlin HQ was instrumental in Fyber's growth into a leading global mobile advertising platform and its eventual strategic acquisition by Digital Turbine, marking it as a key European ad-tech success story.
Values Reflected in HQ: The office environment historically promoted transparency, technological excellence, global collaboration, and a publisher-first approach, values central to Fyber's mission.
Location:
Historically, Fyber established a global presence with offices and operations across North America, Europe, and Asia. This global network supported sales, publisher relations, technical support, and business development worldwide. As part of Digital Turbine, these capabilities are now integrated into Digital Turbine's broader global infrastructure, supporting app monetization, user acquisition, and brand advertising solutions for a worldwide client base. Key functions supported globally include programmatic ad exchange operations, mediation services, publisher account management, and demand partner integrations.
Street Address:
Wallstraße 9-13
City:
Berlin
State/Province:
Berlin
Country:
Germany
Where Else Does Fyber Operate Around the World?
San Francisco, CA, USA
Address: Specific street addresses are dynamic post-acquisition by Digital Turbine; historically a key operational city for Fyber.
Served as a key hub for engaging with US-based app developers, advertisers, and technology partners.
New York, NY, USA
Address: Specific street addresses are dynamic post-acquisition by Digital Turbine; historically a key operational city for Fyber.
Strengthened Fyber's footprint in the US market, particularly with large media companies and advertising agencies based in NYC.
London, UK
Address: Specific street addresses are dynamic post-acquisition by Digital Turbine; historically a key operational city for Fyber.
Key European hub outside of Berlin, catering to the significant UK mobile advertising market and EMEA clients.
Beijing, China
Address: Specific street addresses are dynamic post-acquisition by Digital Turbine; historically a key operational city for Fyber.
Strategic office for tapping into the APAC region's mobile growth, particularly in China.
Seoul, South Korea
Address: Specific street addresses are dynamic post-acquisition by Digital Turbine; historically a key operational city for Fyber.
Focused on the dynamic South Korean gaming and app ecosystem, a key market in APAC.
Buying Intent Signals for Fyber
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Fyber? Meet the Executive Team
As of April 2025, Fyber' leadership includes:
Who's Investing in Fyber?
Fyber has been backed by several prominent investors over the years, including:
What Leadership Changes Has Fyber Seen Recently?
In the past 12 months, Digital Turbine has made key leadership appointments to steer its integrated operations, including those of the former Fyber business. These changes aim to enhance operational efficiency and drive growth in the mobile advertising and on-device media space. Specific 'Fyber' branded executive changes are not applicable as it's now an integrated part of Digital Turbine.
New Appointments:
What Technology (Tech Stack) Is Used byFyber?
Discover the tools Fyber uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fyber Email Formats and Examples
While Fyber is now part of Digital Turbine, historical email patterns for Fyber might have been `firstname.lastname@fyber.com` or `finitiallastname@fyber.com`. For Digital Turbine, common formats include `firstname.lastname@digitalturbine.com` or `firstinitiallastname@digitalturbine.com`. These are typical corporate email structures.
[first].[last]@digitalturbine.com or [first_initial][last]@digitalturbine.com
Format
jane.doe@digitalturbine.com
Example
70%
Success rate
What's the Latest News About Fyber?
Digital Turbine Press Release / Business Wire • June 5, 2024
Digital Turbine Reports Fiscal 2024 Fourth Quarter and Full-Year Financial Results
Digital Turbine announced its financial results for the fourth quarter and full fiscal year 2024, detailing performance across its App Growth Platform and On-Device Media businesses, which include technologies and services from the integrated Fyber operations. The report covered financial performance, strategic initiatives, and outlook for the mobile advertising market....more
Digital Turbine Press Release / Business Wire • January 2, 2024
Digital Turbine Announces Appointment of John A. McCullough as President and Chief Operating Officer
Digital Turbine appointed John A. McCullough as its new President and Chief Operating Officer, effective January 1, 2024. McCullough's role focuses on enhancing operational efficiencies and driving growth across Digital Turbine's platform, which includes the integrated ad services from acquisitions like Fyber....more
Digital Turbine Press Release / Business Wire • May 25, 2021
Digital Turbine Completes Acquisition of Fyber
Digital Turbine announced the completion of its acquisition of Fyber N.V., a leading mobile advertising monetization platform. This strategic acquisition aimed to expand Digital Turbine's mobile platform capabilities and global reach by integrating Fyber's programmatic exchange, mediation, and ad serving technologies....more
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