HQ Function

Served as the central hub for product development, software engineering, investment algorithm creation, and client support operations for its digital advisory platform before its acquisition by BlackRock.

Notable Features:

Likely featured an open-office layout common in tech startups, designed to foster collaboration and innovation. Specific architectural details of its leased office spaces are not widely publicized.

Work Culture:

Characterized by a fast-paced, innovative, and mission-driven startup environment, focusing on leveraging technology to democratize financial advice. Emphasis on engineering excellence and customer-centric solutions.

HQ Significance:

The San Francisco HQ was pivotal in establishing FutureAdvisor as an early leader in the robo-advisory space, developing the core technology that attracted BlackRock's acquisition and contributed to the evolution of digital wealth management.

Values Reflected in HQ: Innovation in financial technology, accessibility of investment advice, data-driven decision-making, and a client-first approach were central to its operations.

Location:

Prior to its acquisition by BlackRock, FutureAdvisor's services were primarily focused on the U.S. market, providing digital investment advice to American consumers. Post-acquisition, its technology has been integrated into BlackRock's Aladdin Wealth platform, which supports financial institutions and advisors globally, thereby extending the reach of its foundational technology indirectly to a global audience through BlackRock's extensive network.

Street Address:

Pier 1, The Embarcadero, Suite 100 (Historical)

City:

San Francisco

State/Province:

CA

Country:

USA