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Funnelytics is a marketing analytics and funnel mapping software company that provides tools for businesses to visualize, track, and optimize their customer journeys. Their platform helps marketers understand how users interact with their funnels, identify bottlenecks, and make data-driven decisions to improve conversion rates and marketing ROI. Funnelytics aims to simplify complex data into actionable insights through intuitive visual dashboards and powerful tracking capabilities.
Core operations, including product development, marketing strategy, and customer support leadership for the Funnelytics product line, are managed from Canada, leveraging ScalePad's infrastructure.
As part of ScalePad, Funnelytics benefits from modern tech office environments focused on collaboration and innovation. Specific architectural details would pertain to ScalePad's offices.
The culture likely combines Funnelytics's agile, customer-focused startup roots with ScalePad's emphasis on growth, operational excellence, and empowering MSPs (Managed Service Providers). Expect a data-driven, innovative, and collaborative environment.
The Toronto headquarters (and broader Canadian presence via ScalePad) taps into Canada's rich tech talent pool and supportive ecosystem for software development and B2B SaaS companies.
Funnelytics, through its SaaS platform, serves a global customer base. While its physical operational hubs are in Canada (Toronto and Vancouver via ScalePad), its sales, marketing, and customer support functions are designed to reach and assist users worldwide. The digital nature of its product allows for widespread adoption across different countries and industries.
Information not publicly listed for a specific Funnelytics office post-acquisition; ScalePad's Toronto presence is key.
Toronto
Ontario
Canada
Address: Specific street address managed by ScalePad (parent company).
Leverages Vancouver's strong tech industry and talent pool for broader ScalePad operations, which includes the Funnelytics product line.
Address: N/A
Global talent access, operational flexibility, and support for a worldwide customer base.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Funnelytics' leadership includes:
Funnelytics has been backed by several prominent investors over the years, including:
The most significant recent executive-level change was the acquisition of Funnelytics by ScalePad in July 2023. This integrated Funnelytics' leadership into ScalePad's structure. Specific new hires or exits within the Funnelytics-specific team post-acquisition are not prominently publicized, as they would be internal to ScalePad.
Discover the tools Funnelytics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Funnelytics commonly uses the email format {first}@funnelytics.io. After the acquisition by ScalePad, communication might also involve ScalePad's email formats for integrated team members.
first@funnelytics.io
Format
example@funnelytics.io
Example
80%
Success rate
ScalePad Official Website • July 12, 2023
ScalePad, a prominent software provider for Managed Service Providers (MSPs), announced its acquisition of Funnelytics. The move is aimed at integrating Funnelytics' powerful funnel mapping and analytics capabilities into ScalePad's suite of services to provide enhanced value to their customers....more
BetaKit • July 12, 2023
Vancouver-based ScalePad has acquired Toronto’s Funnelytics to help its managed service provider (MSP) clients improve their sales and marketing. The terms of the acquisition were not disclosed. Funnelytics’ team, including co-founder and CEO Mikael Dia, has joined ScalePad....more
Funnelytics Blog (Archive) • November 2, 2022
Funnelytics announced new enhancements to its funnel tracking capabilities, allowing for more granular data analysis and easier identification of conversion drop-off points. (Note: This is an example of a typical pre-acquisition product news, specific recent product news would now come via ScalePad)....more
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