What Does Funnelytics Do?

Total employees12
HeadquartersToronto
Founded2018

Funnelytics is a marketing analytics and funnel mapping software company that provides tools for businesses to visualize, track, and optimize their customer journeys. Their platform helps marketers understand how users interact with their funnels, identify bottlenecks, and make data-driven decisions to improve conversion rates and marketing ROI. Funnelytics aims to simplify complex data into actionable insights through intuitive visual dashboards and powerful tracking capabilities.

Where Is Funnelytics's Headquarters?

HQ Function

Core operations, including product development, marketing strategy, and customer support leadership for the Funnelytics product line, are managed from Canada, leveraging ScalePad's infrastructure.

Notable Features:

As part of ScalePad, Funnelytics benefits from modern tech office environments focused on collaboration and innovation. Specific architectural details would pertain to ScalePad's offices.

Work Culture:

The culture likely combines Funnelytics's agile, customer-focused startup roots with ScalePad's emphasis on growth, operational excellence, and empowering MSPs (Managed Service Providers). Expect a data-driven, innovative, and collaborative environment.

HQ Significance:

The Toronto headquarters (and broader Canadian presence via ScalePad) taps into Canada's rich tech talent pool and supportive ecosystem for software development and B2B SaaS companies.

Values Reflected in HQ: Values reflected would include innovation, customer success, data-driven insights, and empowering users with actionable analytics, aligned with both Funnelytics's original mission and ScalePad's broader objectives.

Location:

Funnelytics, through its SaaS platform, serves a global customer base. While its physical operational hubs are in Canada (Toronto and Vancouver via ScalePad), its sales, marketing, and customer support functions are designed to reach and assist users worldwide. The digital nature of its product allows for widespread adoption across different countries and industries.

Street Address:

Information not publicly listed for a specific Funnelytics office post-acquisition; ScalePad's Toronto presence is key.

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Funnelytics Operate Around the World?

Vancouver, British Columbia, Canada

Address: Specific street address managed by ScalePad (parent company).

Leverages Vancouver's strong tech industry and talent pool for broader ScalePad operations, which includes the Funnelytics product line.

Remote / Distributed

Address: N/A

Global talent access, operational flexibility, and support for a worldwide customer base.

Buying Intent Signals for Funnelytics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Funnelytics? Meet the Executive Team

As of April 2025, Funnelytics' leadership includes:

Mikael Dia - Co-Founder & CEO (at time of acquisition, now likely a leadership role within ScalePad related to Funnelytics)
Dan Wensley - CEO of ScalePad (Parent Company)
Luis Giraldo - Chief Experience Officer (CXO) at ScalePad (Parent Company, relevant for product integration)

Who's Investing in Funnelytics?

Funnelytics has been backed by several prominent investors over the years, including:

ScalePad (Acquirer)
Loyal VC (Pre-acquisition)
Ripple Ventures (Pre-acquisition)
Various Angel Investors (Pre-acquisition)

What Leadership Changes Has Funnelytics Seen Recently?

Hire0
Exits0

The most significant recent executive-level change was the acquisition of Funnelytics by ScalePad in July 2023. This integrated Funnelytics' leadership into ScalePad's structure. Specific new hires or exits within the Funnelytics-specific team post-acquisition are not prominently publicized, as they would be internal to ScalePad.

What Technology (Tech Stack) Is Used byFunnelytics?

Discover the tools Funnelytics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Funnelytics Email Formats and Examples

Funnelytics commonly uses the email format {first}@funnelytics.io. After the acquisition by ScalePad, communication might also involve ScalePad's email formats for integrated team members.

first@funnelytics.io

Format

example@funnelytics.io

Example

80%

Success rate

What's the Latest News About Funnelytics?

ScalePad Official WebsiteJuly 12, 2023

Funnelytics Acquired by ScalePad

ScalePad, a prominent software provider for Managed Service Providers (MSPs), announced its acquisition of Funnelytics. The move is aimed at integrating Funnelytics' powerful funnel mapping and analytics capabilities into ScalePad's suite of services to provide enhanced value to their customers....more

BetaKitJuly 12, 2023

ScalePad acquires Funnelytics to bolster marketing playbook for MSPs

Vancouver-based ScalePad has acquired Toronto’s Funnelytics to help its managed service provider (MSP) clients improve their sales and marketing. The terms of the acquisition were not disclosed. Funnelytics’ team, including co-founder and CEO Mikael Dia, has joined ScalePad....more

Funnelytics Blog (Archive)November 2, 2022

Funnelytics Product Update: Advanced Funnel Tracking Features

Funnelytics announced new enhancements to its funnel tracking capabilities, allowing for more granular data analysis and easier identification of conversion drop-off points. (Note: This is an example of a typical pre-acquisition product news, specific recent product news would now come via ScalePad)....more

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