What Does Funnel Do?

Total employees440
HeadquartersStockholm
Founded2014

Funnel is a Data Platform as a Service (DPaaS) company that automates the collection, preparation, and analysis of marketing and sales data from a multitude of sources. Their platform empowers marketers and data teams by integrating data from hundreds of advertising, analytics, and CRM platforms into a centralized, business-ready format. This facilitates improved decision-making, streamlined reporting, and deeper insights, enabling users to gain a comprehensive understanding of their performance without manual data handling.

Where Is Funnel's Headquarters?

HQ Function

The Stockholm headquarters serves as the nerve center for Funnel's global operations, housing key functions such as product development, engineering, executive leadership, strategic planning, and central administrative services.

Notable Features:

A modern, Scandinavian-designed office space fostering collaboration and innovation, equipped with advanced technology and amenities conducive to a high-performance tech environment.

Work Culture:

Funnel cultivates a dynamic, inclusive, and collaborative work culture that emphasizes innovation, data-driven approaches, and customer success. It mirrors typical Scandinavian workplace values, promoting learning, personal growth, and a healthy work-life balance.

HQ Significance:

Stockholm's thriving tech ecosystem offers Funnel access to premier talent, a supportive business landscape, and a strong network of technology companies, crucial for its innovation and international growth.

Values Reflected in HQ: The headquarters' design and operational atmosphere reflect Funnel's core values: efficiency, transparency, collaboration, and a commitment to empowering users through accessible and actionable data.

Location:

Funnel serves a diverse global clientele, offering its cloud-based data platform to companies worldwide. While its physical offices are strategically located in Stockholm, Boston, and Dublin, Funnel's technology and remote support capabilities enable it to effectively assist marketers across all continents in connecting, preparing, and leveraging their data for better business outcomes.

Street Address:

Åsögatan 108

City:

Stockholm

State/Province:

Stockholms län

Country:

Sweden

Where Else Does Funnel Operate Around the World?

Boston, MA, USA

Address: 24 Federal St, Boston, MA 02110, USA

To expand Funnel's footprint in North America, offer localized support to regional clients, and leverage Boston's dynamic tech and business ecosystem.

Dublin, Ireland

Address: The Greenway, Block C, Ardilaun Court, 111 St Stephen's Green, Dublin 2, D02 A342, Ireland

To bolster Funnel's growth across Europe by utilizing Dublin's strategic location, favorable business climate, and access to skilled professionals.

Buying Intent Signals for Funnel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Funnel? Meet the Executive Team

As of April 2025, Funnel' leadership includes:

Fredrik Skantze - Chief Executive Officer & Co-founder
Per Made - Chief Product Officer & Co-founder
Mikael Bell Lissy - Chief Technology Officer
Cissi Lindgren - Chief Financial Officer
Sarah Gabriel - Chief People Officer
Joakim Vinka - Chief Marketing Officer

Who's Investing in Funnel?

Funnel has been backed by several prominent investors over the years, including:

Accel
Balderton Capital
Eight Roads Ventures
Industrifonden
F-Prime Capital
Fourth Swedish National Pension Fund (AP4)
Atomico
Creandum

What Leadership Changes Has Funnel Seen Recently?

Hire1
Exits0

Funnel has strategically reinforced its leadership team over the past year, notably with the appointment of a new Chief Financial Officer to steer its financial strategy amidst continued growth. No significant high-profile executive departures have been publicly reported during this period.

New Appointments:

Cissi Lindgren, Cissi Lindgren was appointed as Funnel's new Chief Financial Officer, tasked with overseeing the company's financial operations and strategy.

What Technology (Tech Stack) Is Used byFunnel?

Discover the tools Funnel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Funnel Email Formats and Examples

Funnel typically employs the [first].[last]@funnel.io email format for its staff. This is a prevalent and professional email structure within the technology sector, facilitating easy communication.

first.last@funnel.io

Format

jane.doe@funnel.io

Example

85%

Success rate

What's the Latest News About Funnel?

Funnel.io BlogFebruary 14, 2024

Funnel Recognized in 2024 Gartner® Magic Quadrant™ for Digital Marketing Analytics

Funnel announced its inclusion in the 2024 Gartner® Magic Quadrant™ for Digital Marketing Analytics. This recognition underscores Funnel's robust capabilities in assisting marketers with the collection, preparation, and actionable use of their data....more

Funnel.io PressJanuary 22, 2024

Funnel Named a Category Leader in G2’s Winter 2024 Reports

Funnel revealed its designation as a category leader in G2's Winter 2024 Grid® Reports for both ETL Tools and Marketing Analytics. This acknowledgment is based on high customer satisfaction ratings and significant market presence....more

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