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Function of Beauty is a direct-to-consumer company that creates personalized hair, skin, and body care products. Founded on the belief that beauty is not one-size-fits-all, the company allows customers to customize formulations based on their individual needs, preferences, and goals. Users typically complete an online quiz detailing their characteristics (e.g., hair type, skin concerns) and desired outcomes, from which Function of Beauty algorithmically determines a unique blend of ingredients. Their products are known for being cruelty-free, vegan (mostly, with clear labeling), and free from sulfates and parabens. The company emphasizes ingredient transparency and data-driven product development to deliver effective, bespoke beauty solutions directly to consumers.
The New York headquarters serves as the central hub for executive leadership, marketing, brand strategy, product innovation, technology development, and corporate operations.
The office space is likely designed to be modern and collaborative, reflecting the brand's innovative and direct-to-consumer nature. It would facilitate cross-departmental work critical for a fast-paced beauty-tech company.
The work culture at Function of Beauty's HQ is described as dynamic, innovative, and fast-paced, typical of a high-growth startup in the beauty-tech space. There's an emphasis on collaboration, customer-centricity, and data-driven decision-making. Employees often share a passion for beauty and personalization.
Being in New York City provides Function of Beauty with access to top talent in marketing, tech, and beauty, as well as proximity to industry events, partnerships, and trend insights.
Function of Beauty operates primarily through a direct-to-consumer e-commerce model, shipping its personalized products to a wide range of countries. While its headquarters and primary manufacturing are in the USA, it serves customers globally, including in Canada, the United Kingdom, Australia, New Zealand, and many countries within the European Union. Their global presence is supported by international shipping capabilities, localized marketing efforts, and customer support catering to different regions. They also have a physical retail presence through partnerships, such as with Target in the US, and have expanded to Sephora stores in the US and Canada.
166 Crosby Street, Floor 6
New York
NY
USA
Address: 1000 FNB Blvd, Catawissa, PA 17820 (Function of Beauty Manufacturing)
Strategically located for manufacturing and logistics, allowing for efficient production and distribution across the United States. Pennsylvania offers a skilled labor force and good transportation links.
Address: Specific address for public viewing not readily available, likely a distribution or fulfillment center.
To streamline operations for the growing European customer base, reduce shipping times, and manage international logistics more effectively.
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As of April 2025, Function of Beauty' leadership includes:
Function of Beauty has been backed by several prominent investors over the years, including:
Over the past year or so, Function of Beauty has seen key leadership transitions, notably the appointment of a new CEO to steer its next phase of growth. There have also been other strategic hires to bolster its executive team as the company continues to scale and expand its market reach.
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Function of Beauty primarily uses the [firstinitial][lastname]@functionofbeauty.com email format for its employees. Understanding this pattern can be helpful for professional communication.
[firstinitial][lastname]@functionofbeauty.com
Format
apapazian@functionofbeauty.com (Example for Alexandra Papazian)
Example
85%
Success rate
Glossy • March 6, 2024
Function of Beauty is expanding its retail presence by launching in Sephora stores across the U.S. and Canada. This move follows a successful retail debut with Target and signifies the brand's strategy to reach a wider audience through omnichannel distribution. The Sephora launch includes a curated selection of its customizable hair care products....more
Beauty Independent • November 30, 2022
Function of Beauty appointed Alexandra Papazian as its new Chief Executive Officer. Papazian, a seasoned executive with prior experience at L'Oréal, took over from co-founder Zahir Dossa, who transitioned to the role of Executive Chairman. This leadership change aims to drive the company's next stage of growth and innovation....more
WWD • December 22, 2022
Function of Beauty announced its first-ever retail partnership with Target, making its customizable hair care products available in Target stores nationwide and online. This marked a significant step for the primarily direct-to-consumer brand to expand its accessibility to a broader customer base....more
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