Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Full Fact is the UK's independent fact checking charity, established in 2009 and launched in 2010. They are dedicated to finding, checking, and correcting claims made by politicians, media outlets, and online platforms to combat misinformation. Full Fact provides free tools, information, and advice to help the public assess the accuracy of information. Their work also involves campaigning for higher standards in public debate and greater transparency. They are a registered charity and rely on donations and grants to fund their operations.
Serves as the central operational hub for Full Fact, housing its fact-checking teams, research, policy advocacy, technology development (including AI initiatives), communications, and administrative functions.
The office is situated within The Fusilier Museum, offering a unique and historically rich working environment. It's designed to support a collaborative atmosphere essential for their fact-checking and research activities.
Full Fact fosters a mission-driven work culture centered on accuracy, impartiality, transparency, and critical thinking. The environment is collaborative, research-intensive, and dedicated to upholding the integrity of public information.
As the nerve center of a prominent UK fact-checking organization, the headquarters plays a crucial role in the fight against misinformation and in promoting an informed democracy.
While Full Fact's primary operational focus is the United Kingdom, its impact and influence extend globally. They actively collaborate with international fact-checking organizations through networks like the International Fact-Checking Network (IFCN). Full Fact shares its methodologies, research findings, and technological innovations (such as AI-powered fact-checking tools) with partners worldwide to support the global fight against misinformation. They also contribute to international policy discussions on information integrity and digital regulation.
The Fusilier Museum, Gt Tower Street
London
Greater London
United Kingdom
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Full Fact' leadership includes:
Full Fact has been backed by several prominent investors over the years, including:
In the past year, Full Fact saw a significant leadership transition with founding CEO Will Moy stepping down. Chris Morris was appointed as Interim CEO while the search for a permanent CEO is underway.
Discover the tools Full Fact uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Full Fact typically uses the `firstname.lastname@fullfact.org` email format for its staff. For general inquiries or specific departments, they also utilize role-based email addresses like `team@fullfact.org` or `press@fullfact.org`.
[firstname].[lastname]@fullfact.org
Format
jane.doe@fullfact.org
Example
80%
Success rate
Full Fact • June 5, 2024
Full Fact examined Prime Minister Rishi Sunak's claim that Labour's plans would mean a £2,000 tax rise per working household. The analysis concluded the figure is unreliable, based on Conservative assumptions and not independent costings, and lacks necessary context....more
Full Fact • May 16, 2024
Full Fact published a blog post explaining how it is incorporating Artificial Intelligence into its fact-checking processes. The piece outlines the types of AI tools being used, their benefits for identifying and analyzing claims, and the ethical considerations involved....more
Full Fact • January 9, 2024
Full Fact announced the appointment of Chris Morris as its interim Chief Executive Officer. This followed the departure of founding CEO Will Moy. Chris Morris joined from the BBC, where he held senior editorial and leadership roles....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Full Fact, are just a search away.