What Does Full Fact Do?

Total employees51
HeadquartersLondon
Founded2010

Full Fact is the UK's independent fact checking charity, established in 2009 and launched in 2010. They are dedicated to finding, checking, and correcting claims made by politicians, media outlets, and online platforms to combat misinformation. Full Fact provides free tools, information, and advice to help the public assess the accuracy of information. Their work also involves campaigning for higher standards in public debate and greater transparency. They are a registered charity and rely on donations and grants to fund their operations.

Where Is Full Fact's Headquarters?

HQ Function

Serves as the central operational hub for Full Fact, housing its fact-checking teams, research, policy advocacy, technology development (including AI initiatives), communications, and administrative functions.

Notable Features:

The office is situated within The Fusilier Museum, offering a unique and historically rich working environment. It's designed to support a collaborative atmosphere essential for their fact-checking and research activities.

Work Culture:

Full Fact fosters a mission-driven work culture centered on accuracy, impartiality, transparency, and critical thinking. The environment is collaborative, research-intensive, and dedicated to upholding the integrity of public information.

HQ Significance:

As the nerve center of a prominent UK fact-checking organization, the headquarters plays a crucial role in the fight against misinformation and in promoting an informed democracy.

Values Reflected in HQ: The choice of a centrally located, accessible (though historic) building may reflect a commitment to public engagement. The internal setup prioritizes functionality and collaboration, aligning with their core mission of rigorous, evidence-based work.

Location:

While Full Fact's primary operational focus is the United Kingdom, its impact and influence extend globally. They actively collaborate with international fact-checking organizations through networks like the International Fact-Checking Network (IFCN). Full Fact shares its methodologies, research findings, and technological innovations (such as AI-powered fact-checking tools) with partners worldwide to support the global fight against misinformation. They also contribute to international policy discussions on information integrity and digital regulation.

Street Address:

The Fusilier Museum, Gt Tower Street

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does Full Fact Operate Around the World?

No additional office locations available.

Buying Intent Signals for Full Fact

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Full Fact? Meet the Executive Team

As of April 2025, Full Fact' leadership includes:

Chris Morris - Interim Chief Executive Officer
Tom Phillips - Editor
Andy Dudfield - Head of AI
Phoebe Arnold - Head of Policy and Advocacy
Laura Dew সিরকার - Head of Finance and Operations
Louisa Fyans - Head of Growth
Ross Haig - Head of Communications

Who's Investing in Full Fact?

Full Fact has been backed by several prominent investors over the years, including:

Luminate
Joseph Rowntree Charitable Trust
Nuffield Foundation
Google News Initiative
Meta Journalism Project
Omidyar Network
Open Society Foundations
The National Lottery Community Fund
Esmée Fairbairn Foundation
Reuben Foundation
The William and Flora Hewlett Foundation
Various individual donors and philanthropic organizations

What Leadership Changes Has Full Fact Seen Recently?

Hire1
Exits1

In the past year, Full Fact saw a significant leadership transition with founding CEO Will Moy stepping down. Chris Morris was appointed as Interim CEO while the search for a permanent CEO is underway.

Departures

Will Moy, Will Moy stepped down as founding CEO after leading the organization for 14 years.

New Appointments:

Chris Morris, Chris Morris was appointed as Interim CEO to guide Full Fact following Will Moy's departure.

What Technology (Tech Stack) Is Used byFull Fact?

Discover the tools Full Fact uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Full Fact Email Formats and Examples

Full Fact typically uses the `firstname.lastname@fullfact.org` email format for its staff. For general inquiries or specific departments, they also utilize role-based email addresses like `team@fullfact.org` or `press@fullfact.org`.

[firstname].[lastname]@fullfact.org

Format

jane.doe@fullfact.org

Example

80%

Success rate

What's the Latest News About Full Fact?

Full FactJune 5, 2024

Full Fact Analysis: Sunak’s ‘£2,000 tax rise under Labour’ claim needs crucial context

Full Fact examined Prime Minister Rishi Sunak's claim that Labour's plans would mean a £2,000 tax rise per working household. The analysis concluded the figure is unreliable, based on Conservative assumptions and not independent costings, and lacks necessary context....more

Full FactMay 16, 2024

Full Fact details integration of AI into its fact checking toolkit

Full Fact published a blog post explaining how it is incorporating Artificial Intelligence into its fact-checking processes. The piece outlines the types of AI tools being used, their benefits for identifying and analyzing claims, and the ethical considerations involved....more

Full FactJanuary 9, 2024

Full Fact Appoints Chris Morris as Interim CEO

Full Fact announced the appointment of Chris Morris as its interim Chief Executive Officer. This followed the departure of founding CEO Will Moy. Chris Morris joined from the BBC, where he held senior editorial and leadership roles....more

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