What Does FUJI Sports Do?

Total employees17
HeadquartersNew York
Founded1969

FUJI Sports is a renowned global brand specializing in high-quality martial arts gear, apparel, and equipment. Originally focused on Judo, FUJI has expanded its product lines to serve practitioners of Brazilian Jiu-Jitsu (BJJ), Mixed Martial Arts (MMA), and other combat sports. The company is dedicated to providing durable and innovative products while fostering the growth and development of the martial arts community worldwide.

Where Is FUJI Sports's Headquarters?

HQ Function

The New York headquarters serves as the central hub for FUJI Sports' corporate management, global strategy, product design and development oversight, marketing, and international sales coordination.

Notable Features:

Located in the Chelsea neighborhood of Manhattan, known for its art galleries and vibrant atmosphere. The office itself is likely a modern workspace designed to support a collaborative and innovative team.

Work Culture:

The work culture at FUJI Sports' HQ is likely dynamic, collaborative, and deeply rooted in the martial arts ethos of discipline and respect. Employees are expected to be passionate about sports and dedicated to product excellence and customer satisfaction.

HQ Significance:

The New York City headquarters strategically positions FUJI Sports in a major global business hub, facilitating international trade, partnerships, and access to a diverse talent pool. It underscores the brand's professional standing in the sports equipment market.

Values Reflected in HQ: The HQ's location in a major city and its professional setup reflect FUJI's commitment to global presence, quality, and strong business practices. The internal environment likely fosters innovation and dedication, core values for a leading sports equipment brand.

Location:

FUJI Sports has a significant global presence, distributing its martial arts gear and apparel to athletes and organizations worldwide. This is achieved through a network of international distributors, direct sales channels, and regional operations like FUJI Sports Europe. Their products are used in dojos, gyms, and competitions across North America, Europe, Asia, and other regions, supporting martial artists at all levels.

Street Address:

545 West 25th Street, Floor 10

City:

New York

State/Province:

NY

Country:

USA

Where Else Does FUJI Sports Operate Around the World?

Amersfoort, Netherlands

Address: Basicweg 17B, 3821 BR Amersfoort, The Netherlands

To streamline operations in Europe, provide localized support, and ensure timely delivery of FUJI Sports products to European customers and distributors.

Buying Intent Signals for FUJI Sports

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FUJI Sports? Meet the Executive Team

As of April 2025, FUJI Sports' leadership includes:

Lia Hatashita-Pedro - Owner & CEO
Jimmy Pedro - Co-Owner & Vice President

Who's Investing in FUJI Sports?

FUJI Sports has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has FUJI Sports Seen Recently?

Hire0
Exits0

No major executive hires or exits have been publicly announced for FUJI Sports in the last 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byFUJI Sports?

Discover the tools FUJI Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FUJI Sports Email Formats and Examples

FUJI Sports likely utilizes common professional email formats for its employees. While specific patterns are not publicly disclosed, typical structures include combinations of first name, last name, and initials, using the @fujisports.com domain.

[first_initial][last]@fujisports.com (e.g., jdoe@fujisports.com) or [first].[last]@fujisports.com (e.g., jane.doe@fujisports.com)

Format

jdoe@fujisports.com

Example

65%

Success rate

What's the Latest News About FUJI Sports?

Jiu-Jitsu TimesFebruary 9, 2024

FUJI Sports: More Than Just A Brand - A Look into its History and Commitment

Jiu-Jitsu Times featured an in-depth article on FUJI Sports, highlighting its rich history stemming from the Hatashita family, its evolution in the martial arts industry, and its ongoing commitment to quality, innovation, and community support, particularly in Judo and BJJ....more

FUJI Sports Official WebsiteOctober 12, 2023

FUJI Sports Becomes Official Partner of USA Judo

FUJI Sports announced a landmark partnership with USA Judo, becoming the official supplier of gis and apparel for the US National Judo team. This collaboration aims to support American judoka at all levels and promote the sport across the country....more

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