What Does Friendly City Food Co-op Do?

Total employees67
HeadquartersHarrisonburg
Founded2011

Friendly City Food Co-op is a vibrant, community-owned grocery store located in Harrisonburg, Virginia. Since opening its doors in 2011, the co-op has been dedicated to providing the Shenandoah Valley with high-quality, locally sourced, organic, and sustainable food options. It operates on a democratic, member-owner model, fostering a strong connection between local producers and consumers. Beyond groceries, Friendly City Food Co-op serves as a community hub, promoting healthy living, environmental responsibility, and a resilient local food system.

Where Is Friendly City Food Co-op's Headquarters?

HQ Function

Serves as the primary retail grocery store, administrative office, community engagement center, and hub for local food distribution for the co-op.

Notable Features:

Features a full-service grocery with a wide selection of local and organic products, a popular deli with a hot bar, salad bar, made-to-order sandwiches, extensive bulk foods section, and a strong emphasis on a community-friendly shopping environment.

Work Culture:

The work culture at Friendly City Food Co-op is characterized by collaboration, a passion for good food and sustainability, strong community ties, and a member-focused service approach. Employees often share a commitment to the cooperative principles and local community well-being.

HQ Significance:

The headquarters is significant as it's the physical embodiment of the co-op's mission, providing access to healthy, local food, supporting over 200 local farmers and producers, and acting as a cornerstone for community development and sustainable practices in Harrisonburg and the Shenandoah Valley.

Values Reflected in HQ: The headquarters reflects values of community ownership, support for local economy, access to healthy food, sustainability, education, and democratic participation through its product sourcing, store layout, community programs, and member engagement activities.

Location:

Friendly City Food Co-op is a locally-focused organization serving Harrisonburg, VA, and the surrounding Shenandoah Valley. It does not have a global operational presence, as its mission prioritizes local sourcing, supporting the regional economy, and direct community impact.

Street Address:

150 E Wolfe St

City:

Harrisonburg

State/Province:

VA

Country:

USA

Where Else Does Friendly City Food Co-op Operate Around the World?

No additional office locations available.

Buying Intent Signals for Friendly City Food Co-op

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Friendly City Food Co-op? Meet the Executive Team

As of April 2025, Friendly City Food Co-op' leadership includes:

Steve Cooke - General Manager
Heather Yutzy - Board President
Kirk Grooms - Board Vice President
Sean D. Warfield - Board Treasurer

Who's Investing in Friendly City Food Co-op?

Friendly City Food Co-op has been backed by several prominent investors over the years, including:

Community Member-Owners

What Leadership Changes Has Friendly City Food Co-op Seen Recently?

Hire0
Exits0

No specific high-profile executive hires, exits, or transitions have been publicly reported for Friendly City Food Co-op in the last 12 months. The General Manager role is stable. Board positions are filled through member-owner elections, typically communicated during annual meetings or via member newsletters.

What Technology (Tech Stack) Is Used byFriendly City Food Co-op?

Discover the tools Friendly City Food Co-op uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Friendly City Food Co-op Email Formats and Examples

Friendly City Food Co-op primarily uses role-based email addresses for general public contact (e.g., info@friendlycity.coop, marketing@friendlycity.coop). For specific staff members, a common professional format such as [firstinitial][lastname]@friendlycity.coop or [firstname].[lastname]@friendlycity.coop may be used, although this is not officially published as a general directory.

[firstinitial][lastname]@friendlycity.coop or [firstname]@friendlycity.coop (speculative); info@friendlycity.coop (general contact)

Format

info@friendlycity.coop

Example

70%

Success rate

What's the Latest News About Friendly City Food Co-op?

Friendly City Food Co-op BlogOctober 26, 2023

Friendly City Food Co-op Annual Meeting Highlights Strong Community and Financial Health

The 2023 Annual Meeting of Friendly City Food Co-op underscored the cooperative's robust community engagement, financial stability, positive sales growth, and ongoing commitment to local producers and sustainable practices. The meeting also included board elections....more

WHSV3August 11, 2023

Friendly City Food Co-op Celebrates 12 Years With Store Expansion

Friendly City Food Co-op marked its 12th anniversary with the announcement and celebration of a significant store expansion. The expansion aims to enhance its offerings, increase retail space, and better serve the growing Harrisonburg community....more

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