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Friday Health Plans was an American health insurance company founded in 2015, headquartered in Denver, Colorado. The company focused on providing individual and family health insurance plans, particularly targeting gig economy workers, self-employed individuals, and those seeking ACA marketplace plans. They emphasized simplicity, affordability, and user-friendly technology. However, Friday Health Plans faced significant financial challenges and, by mid-2023, ceased all operations after various state regulators placed its state-specific businesses into receivership due to insolvency.
The headquarters served as the central hub for corporate leadership, strategic planning, product development, marketing, administrative functions, and operational oversight for its health insurance offerings across multiple states.
The headquarters was situated in a historic building on Wazee Street, characteristic of the LoDo district's repurposed warehouses. This offered a modern office environment within a historically significant structure.
As a relatively newer entrant in the health insurance market aiming to simplify the experience, the work culture likely emphasized innovation, customer-centricity, agility, and a fast-paced environment typical of tech-enabled service companies.
The Denver headquarters was significant as the command center for a company that, for a time, rapidly expanded its reach in the individual health insurance market. Its location in a prominent Denver business district reflected its ambitions. Post-closure, it stands as a reminder of the company's rise and fall.
Friday Health Plans operated exclusively within the United States. Its focus was on providing health insurance plans in select states, including Colorado, Texas, Nevada, North Carolina, Oklahoma, Georgia, and Florida, among others, before ceasing operations. It did not have a global presence outside of the USA.
1900 Wazee St, Suite 300
Denver
Colorado
USA
Address: 715 Main St, Alamosa, CO 81101, USA (Note: This office is no longer operational)
To provide localized support and operations for the San Luis Valley region and other parts of Southern Colorado, ensuring accessibility for members and coordination with local healthcare providers.
Address: Specific office addresses in these states are not centrally documented post-closure; operations were managed at a state level.
To manage and deliver health insurance services tailored to the specific regulations and market needs of each state in which Friday Health Plans operated, supporting their multi-state expansion strategy.
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As of April 2025, Friday Health Plans' leadership includes:
Friday Health Plans has been backed by several prominent investors over the years, including:
In the 12 months leading up to its closure in mid-2023, Friday Health Plans experienced significant financial distress, leading to state receiverships and ultimately the cessation of all operations. This period was characterized by efforts to stabilize the company rather than new executive hires. All executive roles effectively ended with the company's dissolution.
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Prior to ceasing operations, Friday Health Plans likely utilized common corporate email formats. Based on typical patterns for companies of its size and type, a likely format is the first initial followed by the last name.
[first_initial][last]@fridayhealthplans.com
Format
jdoe@fridayhealthplans.com
Example
65-75 (Historically, this format has a good success rate for many companies. However, as the company is defunct, emails are no longer active.)%
Success rate
Becker's Payer Issues • July 7, 2023
Article detailing the timeline of Friday Health Plans' financial troubles leading to its shutdown and liquidation across various states including Texas, Colorado, Nevada, North Carolina, Oklahoma and Georgia....more
Denver Business Journal • June 23, 2023
Reports that Friday Health Plans is shutting down its Colorado operations and laying off its remaining 336 employees, following financial difficulties and placement into liquidation by the state....more
Forbes Advisor • September 7, 2023
Provides information on Friday Health Plans ceasing operations nationwide by September 1, 2023, and offers guidance to former members on how to secure new health insurance coverage....more
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