What Does Friday Health Plans Do?

Total employees153
HeadquartersDenver
Founded2015

Friday Health Plans was an American health insurance company founded in 2015, headquartered in Denver, Colorado. The company focused on providing individual and family health insurance plans, particularly targeting gig economy workers, self-employed individuals, and those seeking ACA marketplace plans. They emphasized simplicity, affordability, and user-friendly technology. However, Friday Health Plans faced significant financial challenges and, by mid-2023, ceased all operations after various state regulators placed its state-specific businesses into receivership due to insolvency.

Where Is Friday Health Plans's Headquarters?

HQ Function

The headquarters served as the central hub for corporate leadership, strategic planning, product development, marketing, administrative functions, and operational oversight for its health insurance offerings across multiple states.

Notable Features:

The headquarters was situated in a historic building on Wazee Street, characteristic of the LoDo district's repurposed warehouses. This offered a modern office environment within a historically significant structure.

Work Culture:

As a relatively newer entrant in the health insurance market aiming to simplify the experience, the work culture likely emphasized innovation, customer-centricity, agility, and a fast-paced environment typical of tech-enabled service companies.

HQ Significance:

The Denver headquarters was significant as the command center for a company that, for a time, rapidly expanded its reach in the individual health insurance market. Its location in a prominent Denver business district reflected its ambitions. Post-closure, it stands as a reminder of the company's rise and fall.

Values Reflected in HQ: The choice of a modern office within a historic LoDo building might have reflected an aspiration to blend innovation (modern workspace) with a sense of establishment and rootedness in a dynamic urban center. The company's public messaging focused on simplicity and approachability.

Location:

Friday Health Plans operated exclusively within the United States. Its focus was on providing health insurance plans in select states, including Colorado, Texas, Nevada, North Carolina, Oklahoma, Georgia, and Florida, among others, before ceasing operations. It did not have a global presence outside of the USA.

Street Address:

1900 Wazee St, Suite 300

City:

Denver

State/Province:

Colorado

Country:

USA

Where Else Does Friday Health Plans Operate Around the World?

Alamosa, Colorado, USA

Address: 715 Main St, Alamosa, CO 81101, USA (Note: This office is no longer operational)

To provide localized support and operations for the San Luis Valley region and other parts of Southern Colorado, ensuring accessibility for members and coordination with local healthcare providers.

Various States, USA (e.g., Texas, Nevada, North Carolina, Oklahoma, Georgia, Florida)

Address: Specific office addresses in these states are not centrally documented post-closure; operations were managed at a state level.

To manage and deliver health insurance services tailored to the specific regulations and market needs of each state in which Friday Health Plans operated, supporting their multi-state expansion strategy.

Buying Intent Signals for Friday Health Plans

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Friday Health Plans? Meet the Executive Team

As of April 2025, Friday Health Plans' leadership includes:

Sal Gentile - Chief Executive Officer (CEO)
David Pinkert - President
Beth Bierbower - Chief Operating Officer (COO) (departed prior to final wind-down, around late 2022/early 2023)

Who's Investing in Friday Health Plans?

Friday Health Plans has been backed by several prominent investors over the years, including:

Peloton Equity
Vestar Capital Partners
Leadenhall Capital Partners
The Colorado Impact Fund
Health Enterprise Partners (HEP)

What Leadership Changes Has Friday Health Plans Seen Recently?

Hire0
ExitsAll executive roles ceased (effectively >2 key named executives)

In the 12 months leading up to its closure in mid-2023, Friday Health Plans experienced significant financial distress, leading to state receiverships and ultimately the cessation of all operations. This period was characterized by efforts to stabilize the company rather than new executive hires. All executive roles effectively ended with the company's dissolution.

Departures

Sal Gentile, Role ceased with the company's dissolution and entry into receivership across its operating states.
David Pinkert, Role ceased with the company's dissolution and entry into receivership across its operating states.

What Technology (Tech Stack) Is Used byFriday Health Plans?

Discover the tools Friday Health Plans uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Friday Health Plans Email Formats and Examples

Prior to ceasing operations, Friday Health Plans likely utilized common corporate email formats. Based on typical patterns for companies of its size and type, a likely format is the first initial followed by the last name.

[first_initial][last]@fridayhealthplans.com

Format

jdoe@fridayhealthplans.com

Example

65-75 (Historically, this format has a good success rate for many companies. However, as the company is defunct, emails are no longer active.)%

Success rate

What's the Latest News About Friday Health Plans?

Becker's Payer IssuesJuly 7, 2023

Friday Health Plans' news title: Friday Health Plans collapses: A timeline

Article detailing the timeline of Friday Health Plans' financial troubles leading to its shutdown and liquidation across various states including Texas, Colorado, Nevada, North Carolina, Oklahoma and Georgia....more

Denver Business JournalJune 23, 2023

Friday Health Plans' news title: Friday Health Plans shutting down in Colorado, laying off remaining workers

Reports that Friday Health Plans is shutting down its Colorado operations and laying off its remaining 336 employees, following financial difficulties and placement into liquidation by the state....more

Forbes AdvisorSeptember 7, 2023

Friday Health Plans' news title: Friday Health Plans Shut Down: What To Do If You Lost Coverage

Provides information on Friday Health Plans ceasing operations nationwide by September 1, 2023, and offers guidance to former members on how to secure new health insurance coverage....more

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