What Does FREY Do?

Total employees133
HeadquartersBuchs AG
Founded

Chocolat Frey AG, founded in 1887 by brothers Robert and Max Frey, is one of Switzerland's most traditional and renowned chocolate manufacturers. Acquired by the Migros Group in 1950, it has grown to become a leading producer, known for its wide range of high-quality chocolate products, from classic bars and pralines to seasonal specialties. Frey is committed to Swiss chocolate-making traditions while embracing innovation, sustainability in cocoa sourcing (e.g., using Fairtrade certified cocoa), and catering to diverse consumer preferences. Their products are popular domestically and exported to over 60 countries worldwide.

Where Is FREY's Headquarters?

HQ Function

Primary manufacturing site, research and development center for chocolate innovations, central administration, and location of the Frey Visitor Centre.

Notable Features:

State-of-the-art production facilities, interactive Frey Visitor Centre (Besucherzentrum) offering guided tours, chocolate-making workshops, and a retail shop.

Work Culture:

A blend of traditional Swiss craftsmanship and modern industrial efficiency. Emphasis on quality, precision, employee development, and sustainability. As part of Migros, it shares values of social responsibility, a cooperative spirit, and a commitment to Swiss excellence.

HQ Significance:

Represents the heart of Frey's chocolate production and innovation, embodying Swiss chocolate heritage and quality. It is a key employer in the Aargau region and a symbol of Swiss chocolate manufacturing.

Values Reflected in HQ: Swiss quality, tradition, innovation in chocolate making, passion for the craft, sustainability (as seen in sourcing and production), customer focus, and community engagement through the Migros Group's ethos.

Location:

Chocolat Frey AG exports its wide range of Swiss chocolate products to over 60 countries across Europe, Asia, North America, and other regions. This global reach is supported by dedicated export departments, international sales teams, and partnerships with distributors and retailers worldwide. Key functions supported globally include international sales, brand marketing, logistics and supply chain management for exports, and customer support for international clients. In many regions, market presence and distribution are managed through the broader Migros Group's international entities, such as Delica AG, or in collaboration with local distribution partners, ensuring broad market coverage and tailored local strategies.

Street Address:

Bresteneggstrasse 4

City:

Buchs AG

State/Province:

Aargau

Country:

Switzerland

Where Else Does FREY Operate Around the World?

No additional office locations available.

Buying Intent Signals for FREY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FREY? Meet the Executive Team

As of April 2025, FREY' leadership includes:

Raphael Gugerli - CEO / Head of Chocolat Frey AG
Hans-Peter Fässler - Head of Marketing & Sales
Daniel Diakonos - Head of Finance / CFO

Who's Investing in FREY?

FREY has been backed by several prominent investors over the years, including:

Migros Genossenschafts-Bund (Migros Group)

What Leadership Changes Has FREY Seen Recently?

Hire0
Exits0

No major public announcements regarding high-level executive hires or exits specifically for Chocolat Frey AG have been identified in widespread English-language news outlets in the last 12 months. Leadership changes within subsidiaries of large groups like Migros are often managed internally or announced at a broader group level.

What Technology (Tech Stack) Is Used byFREY?

Discover the tools FREY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FREY Email Formats and Examples

Chocolat Frey AG, as part of the Migros Group, likely utilizes standardized email formats for its employees. Common professional formats in Swiss companies include combinations of first name and last name. The specific format would be tied to their domain @chocolatfrey.ch or potentially a Migros group domain for some roles.

[firstname].[lastname]@chocolatfrey.ch

Format

max.muster@chocolatfrey.ch

Example

80%

Success rate

What's the Latest News About FREY?

Migros Group Annual Report 2023March 26, 2024

Chocolat Frey AG Highlighted for Strong International Performance in 2023

The Migros Group's 2023 Annual Report noted that Chocolat Frey AG, a key part of M-Industrie, demonstrated particularly strong performance in international markets, contributing significantly to the group's overall export success and brand presence abroad....more

ESM MagazineOctober 19, 2023

Migros Commits to Fairtrade Cocoa for Chocolat Frey and Other Own-Brand Chocolates

Swiss retail giant Migros announced a significant sustainability move: by the end of 2023, all cocoa used for its own-brand chocolate products, including the extensive range from its subsidiary Chocolat Frey AG, will be sourced from Fairtrade-certified producers. This initiative underscores Chocolat Frey's commitment to responsible sourcing and ethical production practices....more

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