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FreshLime
What Does FreshLime Do?
FreshLime, now a Traject company, is a leading customer interaction and marketing automation platform designed specifically for local businesses. It empowers these businesses to effectively manage their online reputation, communicate seamlessly with customers via SMS and other channels, generate and showcase customer reviews, and execute targeted marketing campaigns. The platform aims to help local service providers enhance customer engagement, build loyalty, and drive sustainable growth by simplifying complex marketing tasks and improving visibility.
Where Is FreshLime's Headquarters?
HQ Function
Primary operational and development hub for the FreshLime product line, part of Traject. Focuses on engineering, product management, and customer success for the FreshLime platform.
Notable Features:
Modern office facilities within Utah's 'Silicon Slopes' tech corridor, designed to support an agile and collaborative product development environment. Likely includes open-plan workspaces and technology-equipped meeting rooms.
Work Culture:
A culture of innovation and customer-centricity, inherited from FreshLime's startup days and now integrated within Traject's broader results-oriented environment. Emphasis on empowering local businesses through technology and fostering teamwork among employees.
HQ Significance:
As the original home of FreshLime, the Lehi office remains a key center for the FreshLime product team, focusing on innovation, development, and support within the Traject organization. It symbolizes the brand's roots and continued expertise in serving local businesses.
Values Reflected in HQ: The focus on a dedicated product hub reflects a commitment to continued innovation and specialized support for the FreshLime platform and its users, aligning with Traject's goal of providing best-in-class MarTech solutions.
Location:
As part of Traject, FreshLime's platform primarily serves businesses in North America, particularly in the United States and Canada. Traject's overall operational focus is concentrated on this region, with FreshLime's customer support and product features tailored to the needs of local service providers in these markets. While the cloud-based platform is accessible globally, direct sales and support are centered on North America.
Street Address:
2600 W Executive Pkwy, Suite 220
City:
Lehi
State/Province:
Utah
Country:
United States
Where Else Does FreshLime Operate Around the World?
Newport Beach, California, USA
Address: 4000 MacArthur Blvd, Suite 500, Newport Beach, CA 92660
Serves as the central command for Traject's operations, guiding the development, marketing, and sales efforts for all its brands and products across North America.
Buying Intent Signals for FreshLime
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading FreshLime? Meet the Executive Team
As of April 2025, FreshLime' leadership includes:
Who's Investing in FreshLime?
FreshLime has been backed by several prominent investors over the years, including:
What Leadership Changes Has FreshLime Seen Recently?
No major executive changes directly impacting FreshLime's core team or Traject's top leadership (relevant to FreshLime) have been widely publicized in the last 12 months. The leadership structure under Traject appears stable.
What Technology (Tech Stack) Is Used byFreshLime?
Discover the tools FreshLime uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FreshLime Email Formats and Examples
FreshLime, as part of Traject, likely utilizes email formats common within Traject's organization. Based on standard professional practices and data for similar tech companies, common patterns include first name and last name combinations.
[first].[last]@freshlime.com or [first_initial][last]@freshlime.com (and similar variations for @traject.com)
Format
john.doe@freshlime.com
Example
80%
Success rate
What's the Latest News About FreshLime?
FreshLime Blog • January 10, 2024
FreshLime Insights: Mastering Customer Retention: Why It’s More Crucial Than Acquisition
FreshLime published a blog post emphasizing the strategic importance of customer retention over acquisition for small businesses. The article discusses key strategies for fostering loyalty and reducing churn, highlighting how retaining existing customers is often more cost-effective and beneficial for long-term growth....more
PRWeb • August 30, 2021
Traject Completes Acquisition of FreshLime, Expanding its Suite of MarTech Tools
Traject announced the successful acquisition of FreshLime, a move aimed at enhancing Traject's portfolio of marketing technology solutions for agencies and small to medium-sized businesses. The acquisition integrates FreshLime's customer interaction and marketing automation capabilities into Traject's offerings....more
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