What Does Freshii Do?

Total employees961
HeadquartersToronto
Founded2005

Freshii is a Canadian-founded health-casual restaurant concept offering a diverse menu of fresh and nutritious options such as salads, wraps, bowls, burritos, soups, smoothies, and juices. Its mission is to help people live healthier lives by making nutritious food convenient and affordable. Freshii operates primarily through a global franchise network, catering to health-conscious consumers seeking quick, customizable, and wholesome meal choices. In early 2023, Freshii was acquired by Foodtastic Inc., a Quebec-based multi-brand restaurant franchisor.

Where Is Freshii's Headquarters?

HQ Function

Serves as the primary operational hub for the Freshii brand, focusing on brand management, franchise support for Canadian and international operations, menu innovation, and marketing initiatives.

Notable Features:

Located in the vibrant Liberty Village area, likely utilizing a modern, flexible office space, possibly within a co-working environment like 'Spaces', designed to foster collaboration, agility, and reflect the brand's energetic image.

Work Culture:

The work culture at Freshii has historically emphasized innovation, a fast-paced environment, and a passion for health and wellness. It encourages an entrepreneurial spirit, crucial for managing and supporting a large franchise network.

HQ Significance:

The Toronto headquarters is key for maintaining Freshii's brand identity, driving menu development, and providing dedicated support to its franchise partners, ensuring operational consistency and growth under the Foodtastic umbrella.

Values Reflected in HQ: The headquarters' operations aim to reflect Freshii's core values: health, wellness, convenience, innovation, and a commitment to fresh ingredients and customer satisfaction.

Location:

Freshii maintains a significant global presence through its extensive network of franchise restaurant locations. These are situated in numerous countries across North America (Canada, USA, Mexico), South America, Europe, and the Middle East. Global functions, coordinated between the Freshii operational team and Foodtastic's headquarters, include international brand management, marketing strategies, supply chain logistics guidance, technology platform support for franchisees, and continuous franchise development and operational support to ensure brand consistency and facilitate expansion in diverse markets.

Street Address:

135 Hanna Ave, Unit 400

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Freshii Operate Around the World?

Montreal, Quebec/Canada

Address: 9320 St Laurent Blvd, Montreal, Quebec H2N 1N7, Canada

Serves as the central command for Foodtastic's multi-brand restaurant operations across Canada and internationally, including the Freshii brand, focusing on scalable growth, operational excellence, and portfolio-wide strategy.

Buying Intent Signals for Freshii

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Freshii? Meet the Executive Team

As of April 2025, Freshii' leadership includes:

Peter Mammas - President and CEO, Foodtastic Inc. (Parent Company)
Tony Di Ioia - Chief Financial Officer, Foodtastic Inc. (Parent Company)
Lawrence Mammas - Vice President Business Development, Foodtastic Inc. (Parent Company)
Matthew Corrin - Founder, Freshii

Who's Investing in Freshii?

Freshii has been backed by several prominent investors over the years, including:

Foodtastic Inc. (Current Owner)
Restaurant Royalty Partners (Financial Partner of Foodtastic)
Oaktree Capital Management, L.P. (via Restaurant Royalty Partners)
JHR Capital LLC (via Restaurant Royalty Partners)

What Leadership Changes Has Freshii Seen Recently?

Hire0
Exits0

The most significant recent executive leadership change for Freshii was its acquisition by Foodtastic Inc. in February 2023. This led to the integration of Freshii's leadership under Foodtastic's executive team. In the 12-15 months following the acquisition (e.g., through mid-2024), the primary focus has been on operational integration and strategic alignment. As such, there have been no major, publicly announced executive hires or departures specifically for distinct, high-level Freshii brand leadership roles within this recent period, with oversight now centralized under Foodtastic's established leadership.

Departures

Daniel Buron, Daniel Buron's tenure as CEO of Freshii Inc. concluded post-acquisition by Foodtastic Inc., as part of leadership integration.

New Appointments:

Peter Mammas, Peter Mammas, President and CEO of Foodtastic Inc., assumed ultimate leadership responsibility for the Freshii brand portfolio following the acquisition.

What Technology (Tech Stack) Is Used byFreshii?

Discover the tools Freshii uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Freshii Email Formats and Examples

Freshii's corporate email addresses typically follow common professional patterns, primarily used for business-to-business communications and internal operations. Customer inquiries are generally handled through website forms or customer service channels.

[first].[last]@freshii.com

Format

john.doe@freshii.com

Example

75%

Success rate

What's the Latest News About Freshii?

QSR MagazineMay 16, 2023

Freshii Diversifies Menu with Six New Globally Inspired Items

Freshii announced the addition of six new items to its permanent menu, including three bowls, two burritos, and a smoothie, drawing inspiration from global cuisines to offer customers more variety and exciting flavor combinations under its new ownership by Foodtastic....more

RestoBiz.caMarch 8, 2023

Freshii to Get 'Supercharged' by New Owner Foodtastic with Revamped Store Designs and Menu Innovations

Following its acquisition by Foodtastic, Freshii is set for a brand refresh, including updated store designs, new menu offerings, and enhanced marketing efforts aimed at reinvigorating the healthy fast-food chain and driving growth under its new parent company....more

Newswire.caFebruary 27, 2023

Foodtastic Completes Acquisition of Freshii Inc.

Foodtastic Inc., a leading Quebec-based franchisor of multiple restaurant brands, announced the successful completion of its acquisition of Freshii Inc., bringing the healthy fast-casual chain into its growing portfolio for a reported $74.4 million....more

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