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FreshDirect's Overview

Total employees1581
HeadquartersBronx
Founded

FreshDirect is a leading online grocery delivery service operating primarily in the New York metropolitan area and other select locations in the Northeastern United States, including parts of New Jersey, Connecticut, Pennsylvania, Delaware, and the Washington D.C. area. They offer a wide range of high-quality fresh foods, such as produce, meat, seafood, dairy, bakery items, chef-prepared meals, and pantry staples. Known for its commitment to freshness and convenience, FreshDirect sources directly from farms and suppliers, delivering groceries straight to customers' doors. The company was acquired by Ahold Delhaize in January 2021, becoming part of its extensive U.S. e-commerce operations.

Where is FreshDirect's Headquarters?

HQ Function

Serves as the central hub for all company operations, including corporate administration, food processing, B2B services (FreshDirect At The Office), order fulfillment, warehousing, and logistics for the online grocery service.

Notable Features:

A state-of-the-art, 640,000-square-foot facility specifically designed for efficient food preparation and distribution. It features miles of conveyor belts, advanced robotics, 9 distinct temperature zones for optimal food storage, on-site kitchens for prepared meals, and specialized areas for meat, seafood, and produce.

Work Culture:

A dynamic, fast-paced environment centered on innovation in food e-commerce, operational excellence, and high standards for food quality and customer satisfaction. The culture fosters teamwork and a commitment to leveraging technology to improve the grocery shopping experience.

HQ Significance:

The Bronx facility represents a significant investment in modernizing urban food distribution and e-commerce. Its strategic location and advanced technology enable FreshDirect to efficiently serve millions of customers in a dense urban environment while maintaining product freshness.

Values Reflected in HQ: Commitment to freshness (advanced temperature control), efficiency (robotic automation and logistics), innovation (e-commerce technology), quality (on-site kitchens and specialized processing), and community (job creation and investment in the Bronx).

Location:

FreshDirect primarily operates within the United States, focusing on the Northeastern and Mid-Atlantic regions. It does not have a direct international operational presence for its grocery delivery services. Its parent company, Ahold Delhaize, is a global food retail group with operations in Europe, the United States, and Indonesia, but FreshDirect itself is a U.S.-centric brand under Ahold Delhaize USA.

Street Address:

2 St Ann's Ave

City:

Bronx

State/Province:

NY

Country:

USA

FreshDirect's Global Presence

N/A - Operations Centralized

Address: FreshDirect's corporate, administrative, and primary operational activities are highly centralized at its Bronx, NY headquarters. The company utilizes an extensive logistics network and delivery hubs to serve its customers rather than maintaining distinct regional corporate offices.

This centralized model aims to ensure consistent quality control, operational efficiency, and streamlined management across all service areas from a single, large-scale, technologically advanced facility.

Buying Intent Signals for FreshDirect

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of FreshDirect

As of April 2025, FreshDirect' leadership includes:

Dave Bass - Managing Director, Head of FreshDirect (Brand President)
Scott M. Sensenbach - Vice President, Operations
John MacDonald - Vice President, Merchandising and Sourcing
Timothy Kellaher - Vice President, Finance

Investors of FreshDirect

FreshDirect has been backed by several prominent investors over the years, including:

Ahold Delhaize (Owner, acquired January 2021)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

FreshDirect, as part of Ahold Delhaize USA, aligns its leadership with the parent company's strategic goals for e-commerce and grocery retail. Key leadership appointments aim to drive growth, innovation, and integration. Specific executive movements below top leadership are not always widely publicized.

New Appointments:

Dave Bass, Dave Bass was appointed to lead FreshDirect, reporting to the CEO of Ahold Delhaize USA. He brings extensive experience in retail, e-commerce, and merchandising to steer the brand's strategy and growth within the Ahold Delhaize family.

Technology (Tech Stack) used by FreshDirect

Discover the tools FreshDirect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FreshDirect Email Formats and Examples

FreshDirect's most common email format for corporate employees is [first_initial][last_name]@freshdirect.com. Other formats may exist but are less prevalent. For customer inquiries, dedicated support channels and email addresses are used.

[first_initial][last_name]@freshdirect.com

Format

dsmith@freshdirect.com

Example

85%

Success rate

News and media

Supermarket NewsMarch 6, 2024

FreshDirect: Ahold Delhaize USA CEO JJ Fleeman charts growth course for banners including FreshDirect

Ahold Delhaize USA CEO JJ Fleeman discussed strategic plans for enhancing growth across its U.S. banners, which includes strengthening FreshDirect's market position and operational efficiency as a key component of its e-commerce strategy, focusing on customer experience and fresh product offerings....more

ReutersFebruary 14, 2024

FreshDirect Parent: Ahold Delhaize beats Q4 expectations, online sales in U.S. help

Ahold Delhaize reported Q4 earnings that surpassed expectations, with strong online sales performance in the U.S. noted as a contributing factor. FreshDirect is a significant part of Ahold Delhaize USA's e-commerce segment....more

Winsight Grocery BusinessOctober 26, 2023

FreshDirect: FreshDirect ups ante on holiday meal offerings

FreshDirect announced an enhanced and expanded selection of chef-prepared holiday meals and gourmet grocery items for the 2023 holiday season, aiming to provide convenient, high-quality options for customers celebrating at home....more

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