FreshDirect is a leading online grocery delivery service operating primarily in the New York metropolitan area and other select locations in the Northeastern United States, including parts of New Jersey, Connecticut, Pennsylvania, Delaware, and the Washington D.C. area. They offer a wide range of high-quality fresh foods, such as produce, meat, seafood, dairy, bakery items, chef-prepared meals, and pantry staples. Known for its commitment to freshness and convenience, FreshDirect sources directly from farms and suppliers, delivering groceries straight to customers' doors. The company was acquired by Ahold Delhaize in January 2021, becoming part of its extensive U.S. e-commerce operations.
Serves as the central hub for all company operations, including corporate administration, food processing, B2B services (FreshDirect At The Office), order fulfillment, warehousing, and logistics for the online grocery service.
A state-of-the-art, 640,000-square-foot facility specifically designed for efficient food preparation and distribution. It features miles of conveyor belts, advanced robotics, 9 distinct temperature zones for optimal food storage, on-site kitchens for prepared meals, and specialized areas for meat, seafood, and produce.
A dynamic, fast-paced environment centered on innovation in food e-commerce, operational excellence, and high standards for food quality and customer satisfaction. The culture fosters teamwork and a commitment to leveraging technology to improve the grocery shopping experience.
The Bronx facility represents a significant investment in modernizing urban food distribution and e-commerce. Its strategic location and advanced technology enable FreshDirect to efficiently serve millions of customers in a dense urban environment while maintaining product freshness.
FreshDirect primarily operates within the United States, focusing on the Northeastern and Mid-Atlantic regions. It does not have a direct international operational presence for its grocery delivery services. Its parent company, Ahold Delhaize, is a global food retail group with operations in Europe, the United States, and Indonesia, but FreshDirect itself is a U.S.-centric brand under Ahold Delhaize USA.
2 St Ann's Ave
Bronx
NY
USA
Address: FreshDirect's corporate, administrative, and primary operational activities are highly centralized at its Bronx, NY headquarters. The company utilizes an extensive logistics network and delivery hubs to serve its customers rather than maintaining distinct regional corporate offices.
This centralized model aims to ensure consistent quality control, operational efficiency, and streamlined management across all service areas from a single, large-scale, technologically advanced facility.
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As of April 2025, FreshDirect' leadership includes:
FreshDirect has been backed by several prominent investors over the years, including:
FreshDirect, as part of Ahold Delhaize USA, aligns its leadership with the parent company's strategic goals for e-commerce and grocery retail. Key leadership appointments aim to drive growth, innovation, and integration. Specific executive movements below top leadership are not always widely publicized.
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FreshDirect's most common email format for corporate employees is [first_initial][last_name]@freshdirect.com. Other formats may exist but are less prevalent. For customer inquiries, dedicated support channels and email addresses are used.
[first_initial][last_name]@freshdirect.com
Format
dsmith@freshdirect.com
Example
85%
Success rate
Supermarket News • March 6, 2024
Ahold Delhaize USA CEO JJ Fleeman discussed strategic plans for enhancing growth across its U.S. banners, which includes strengthening FreshDirect's market position and operational efficiency as a key component of its e-commerce strategy, focusing on customer experience and fresh product offerings....more
Reuters • February 14, 2024
Ahold Delhaize reported Q4 earnings that surpassed expectations, with strong online sales performance in the U.S. noted as a contributing factor. FreshDirect is a significant part of Ahold Delhaize USA's e-commerce segment....more
Winsight Grocery Business • October 26, 2023
FreshDirect announced an enhanced and expanded selection of chef-prepared holiday meals and gourmet grocery items for the 2023 holiday season, aiming to provide convenient, high-quality options for customers celebrating at home....more
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