Fresh
Fresh's Overview
Fresh is a global beauty brand renowned for its fusion of potent natural ingredients, ancient beauty rituals, and modern science to create effective and sensorial skincare, makeup, and fragrance products. Founded in 1991 by Lev Glazman and Alina Roytberg in Boston, Fresh was acquired by LVMH Moët Hennessy Louis Vuitton in 2000. The brand is known for pioneering the use of ingredients like sugar, soy, rose, and black tea in beauty, offering products that deliver both transformative experiences and visible results. Fresh aims to provide a 'kitchen-to-cosmetics' approach, emphasizing purity, efficacy, and a luxurious feel.
Where is Fresh's Headquarters?
HQ Function
Serves as the central hub for brand management, global marketing strategy, product development, North American operations, and corporate functions.
Notable Features:
Likely features modern office spaces designed to foster creativity and collaboration, potentially including areas for product testing, sensory evaluation, and brand storytelling, reflecting Fresh's aesthetic.
Work Culture:
A dynamic, innovative, and creative environment focused on the beauty industry. Emphasizes brand passion, collaboration, and high standards influenced by LVMH's luxury goods expertise. Fast-paced with a strong focus on consumer experience.
HQ Significance:
Positioned in a key global city, providing access to top talent, industry trends, media, and strategic partnerships. Its integration with LVMH offers significant resources and global reach.
Values Reflected in HQ: The headquarters likely reflects values of innovation, quality, natural Efficacy, creativity, and a connection to sensorial experiences, core to the Fresh brand.
Location:
Fresh products are distributed globally, available in numerous countries across North America, Europe, Asia-Pacific, and the Middle East. The brand operates through a multi-channel strategy including standalone boutiques, concessions in luxury department stores (e.g., Sephora, Nordstrom, Harrods), travel retail, and robust e-commerce platforms. Global functions supported include international marketing, supply chain management, retail operations, and localized customer service, ensuring a consistent brand experience worldwide while catering to regional specificities.
Street Address:
14 E 4th St
City:
New York
State/Province:
NY
Country:
USA
Fresh's Global Presence
Paris, France
Address: Likely co-located within LVMH's Perfumes & Cosmetics division offices, e.g., LVMH Headquarters, 22 Avenue Montaigne, 75008 Paris (LVMH main HQ for reference, actual beauty division offices may vary slightly).
Manages brand presence, distribution, marketing, and retail strategy across Europe, Middle East, and Africa (EMEA), adapting global campaigns for regional nuances.
Hong Kong SAR, China
Address: Likely situated within LVMH's regional offices in a prime commercial district, such as those in Central or Causeway Bay.
Drives growth and brand adaptation for diverse consumer preferences across APAC countries, including mainland China, Japan, Korea, and Southeast Asia.
London, United Kingdom
Address: Likely integrated with LVMH UK & Ireland operations, potentially in a central London location.
Focuses on tailoring Fresh's brand message and product offerings to the specific demands and trends of the UK and Irish beauty consumers.
Buying Intent Signals for Fresh
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Executive Team of Fresh
As of April 2025, Fresh' leadership includes:
Investors of Fresh
Fresh has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive changes solely for the Fresh brand are not always widely publicized, as they may occur within the broader LVMH Perfumes & Cosmetics division structure. No major, publicly announced hires or exits specific to Fresh's top-tier leadership have been prominent in the last 12 months. Key leadership roles like President & CEO Anne-Véronique Bruel and the co-founders remain stable. Broader LVMH Beauty division leadership changes could indirectly impact brand oversight.
Technology (Tech Stack) used by Fresh
Discover the tools Fresh uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fresh Email Formats and Examples
Fresh, being part of LVMH, likely utilizes standardized corporate email formats. Common patterns include [first_initial][last_name] or [first_name].[last_name]. For example, for a hypothetical employee named Jane Doe:
[first_initial][last]@fresh.com or [first].[last]@fresh.com
Format
jdoe@fresh.com or jane.doe@fresh.com
Example
80%
Success rate
News and media
Forbes • April 2, 2024
Fresh Founders Lev Glazman And Alina Roytberg On Their Latest Fragrance, Rose Morning
Fresh co-founders Lev Glazman and Alina Roytberg discuss their creative process and inspiration behind their new fragrance, Rose Morning Eau de Parfum, highlighting the brand's continued innovation in scent....more
BeautyMatter • February 27, 2024
Fresh Launches Its First Retinol Product, Black Tea Anti-Aging Ceramide Moisturizer
Fresh has entered the retinol market with its Black Tea Advanced Age Renewal Cream, formulated with BT Matrix, a retinol-like blend, and ceramides, aiming to offer potent anti-aging benefits with a gentler approach....more
Happi Magazine • October 26, 2023
Fresh Beauty Names Actor Li Gengxi as Brand Ambassador for China
Fresh Beauty has appointed Chinese actor Li Gengxi as its new brand ambassador for China. This move aims to strengthen Fresh's connection with consumers in the significant Chinese market and leverage Li Gengxi's popularity among younger audiences....more
Global Cosmetics News • August 1, 2023
Fresh Unveils Chloe Bailey as its Newest Brand Ambassador
Fresh announced singer and actress Chloe Bailey as a new brand ambassador. Bailey will be the face of the brand’s body care and gift sets, aiming to connect with a diverse and dynamic audience....more
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