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FreeWheel
What Does FreeWheel Do?
Freewheel, A Comcast Company, is a leading global technology platform for the TV advertising industry. It provides end-to-end solutions for media companies and advertisers to manage, monetize, and measure premium video advertising across all screens. Freewheel empowers clients to drive greater value from their video content and connect with audiences in an increasingly complex media landscape, offering advanced ad serving, programmatic trading, and data management capabilities.
Where Is FreeWheel's Headquarters?
HQ Function
Serves as a central hub for global operations, technology innovation, product development, sales leadership, and client services for Freewheel's advanced TV advertising platform.
Notable Features:
Modern office space situated in a prominent Manhattan building, designed to foster collaboration and innovation with open layouts and advanced technology infrastructure. Its location provides easy access to major clients and industry partners.
Work Culture:
Characterized by a fast-paced, innovative, and collaborative environment. Employees are focused on solving complex challenges in the media and advertising technology space, often reflecting a blend of a dynamic tech company atmosphere with the stability of being part of Comcast.
HQ Significance:
The New York headquarters is strategically important due to its proximity to major television networks, advertising agencies, and brands, facilitating key partnerships and staying at the forefront of industry trends.
Values Reflected in HQ: The headquarters' design and location reflect Freewheel's commitment to innovation, client-centricity, technological excellence, and leadership in the evolving TV advertising ecosystem.
Location:
Freewheel operates globally, with key offices and teams strategically located across North America, Europe, Asia-Pacific, and Latin America. This widespread presence enables Freewheel to support its international client base, including major broadcasters, pay-TV operators, and digital pure-plays, with tailored advertising management and monetization solutions. Functions supported globally include technology development, sales, client services, technical support, product management, and data analytics, ensuring comprehensive service for the dynamic premium video advertising ecosystem worldwide.
Street Address:
1407 Broadway, Suite 2300
City:
New York
State/Province:
NY
Country:
USA
Where Else Does FreeWheel Operate Around the World?
London, UK
Address: Central Saint Giles, 1 St Giles High St, London WC2H 8AG, United Kingdom (Often co-located or within Comcast/Sky offices)
To drive the adoption and growth of Freewheel's advertising technology solutions across the diverse European market, adapting to local media consumption habits, regulatory landscapes, and specific client needs in the premium video advertising space.
Paris, France
Address: Specific address details vary, often within shared Comcast International France SAS offices. Example: 121 Avenue de Malakoff, 75016 Paris
Focuses on expanding Freewheel's footprint in France and neighboring countries, tailoring services to the unique characteristics of these media markets, and supporting local clients in monetizing their premium video inventory.
Singapore
Address: Office within a major business district, e.g., Mapletree Business City or similar tech hub.
To cater to the rapidly growing digital advertising market in APAC, supporting local and regional media owners and advertisers with Freewheel's advanced TV and video advertising platform.
Buying Intent Signals for FreeWheel
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading FreeWheel? Meet the Executive Team
As of April 2025, FreeWheel' leadership includes:
Who's Investing in FreeWheel?
FreeWheel has been backed by several prominent investors over the years, including:
What Leadership Changes Has FreeWheel Seen Recently?
Freewheel has made strategic appointments in the past year to bolster its international leadership and product marketing capabilities, aligning with its global expansion and innovation objectives. While comprehensive lists of all executive movements are not always publicly itemized, key leadership changes reflect the company's dynamic growth. (Note: The following are examples from the last ~12-18 months)
New Appointments:
What Technology (Tech Stack) Is Used byFreeWheel?
Discover the tools FreeWheel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FreeWheel Email Formats and Examples
Freewheel, as part of Comcast, likely follows standard corporate email patterns. Based on industry data, common email formats for Freewheel employees include variations of first name, last name, and initials.
[first_initial][last]@freewheel.com
Format
jsmith@freewheel.com
Example
75%
Success rate
What's the Latest News About FreeWheel?
Freewheel Insights • October 18, 2023
Freewheel Report: Navigating the Evolving Premium Video Landscape in Europe (H1 2023)
Freewheel released its H1 2023 European Video Marketplace Report, offering insights into key trends shaping premium video consumption and advertising. The report highlighted the continued growth of Connected TV (CTV) and the increasing adoption of programmatic trading, underscoring shifts in how European audiences engage with video content....more
Next TV • May 2, 2023
FreeWheel Names Thomas Bremond General Manager, International
Freewheel appointed Thomas Bremond as its General Manager, International. In this role, Bremond is responsible for spearheading FreeWheel’s business strategy, operations, and expansion across Europe and other international markets, reporting to Mark McKee, General Manager of FreeWheel....more
AdExchanger • February 23, 2023
Comcast Advertising Taps James Rooke To Be Prez, And Other People News (features Freewheel appointment)
Virginie Dremeaux joined Freewheel as Executive Director of Product Marketing. Dremeaux, previously head of product marketing for video and TV advertising at Xandr, brings significant industry experience to her new role at Freewheel....more
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