What Does Freemarket Do?

Total employees137
HeadquartersLondon
Founded2011

FreeMarket (formerly FreeMarketFX) provides a comprehensive global payments and FX platform designed for businesses. They offer services including cross-border payments, foreign exchange at competitive rates, and virtual IBAN accounts, enabling companies to manage international transactions efficiently and expand their global reach. Their platform focuses on speed, transparency, and security for B2B financial operations.

Where Is Freemarket's Headquarters?

HQ Function

Serves as the central hub for company-wide operations, strategic decision-making, product development, and client relationship management for its global payment and FX services.

Notable Features:

Located in Covent Garden, a vibrant and historic area of London, offering a modern office environment within a well-connected business district.

Work Culture:

Fosters a dynamic, innovative, and collaborative work environment, focused on fintech solutions and customer-centric service. Emphasizes agility, transparency, and expertise in financial technology.

HQ Significance:

The London HQ is strategically important due to the city's status as a global financial center, providing access to talent, financial markets, and a strong regulatory environment conducive to fintech innovation.

Values Reflected in HQ: The choice of a central London location reflects values of global connectivity, professionalism, and being at the forefront of the financial technology industry.

Location:

FreeMarket supports global payment and FX functions for businesses worldwide. With strategically located offices in London (UK), Dubai (UAE), and Warsaw (Poland), and recent expansion efforts into North America, the company provides international payment processing, currency exchange services, and local currency accounts. This distributed presence allows them to offer localized support and cater to the specific needs of clients operating in diverse international markets, facilitating seamless cross-border transactions.

Street Address:

Davidson Building, 5 Southampton Street

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Freemarket Operate Around the World?

Dubai, UAE

Address: Unit 1207, HDS Tower, Jumeirah Lakes Towers, PO Box 336730

To expand FreeMarket's footprint in the MENA region, providing localized support and access to its payment and FX services for businesses operating in or trading with this market.

Warsaw, Poland

Address: Varso Place, Chmielna 69, 00-801

To enhance service delivery across Europe, focusing on technology development, operational efficiency, and tapping into the Central and Eastern European markets.

Buying Intent Signals for Freemarket

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Freemarket? Meet the Executive Team

As of April 2025, Freemarket' leadership includes:

Alex Hunn - Co-Founder & CEO
James Trumper - Co-Founder & Chief Commercial Officer
Steffan Jones - Chief Technology Officer
Richard Tener - Chief Financial Officer
Andrea Loizides - Chief Operating Officer

Who's Investing in Freemarket?

Freemarket has been backed by several prominent investors over the years, including:

Baird Capital
Episode 1 Ventures
Kalytus Ventures

What Leadership Changes Has Freemarket Seen Recently?

Hire2
Exits0

FreeMarket has strengthened its executive team in the past year with key appointments, notably welcoming a new Chief Financial Officer in November 2023 and a new Chief Operating Officer in August 2023, to support its growth and operational scaling.

New Appointments:

Richard Tener, Richard Tener appointed as Chief Financial Officer to oversee financial strategy and operations.
Andrea Loizides, Andrea Loizides joined as Chief Operating Officer to enhance operational efficiency and scalability.

What Technology (Tech Stack) Is Used byFreemarket?

Discover the tools Freemarket uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Freemarket Email Formats and Examples

FreeMarket commonly uses the email format 'firstname.lastname@freemarket.com'. This format is standard for professional communication within the organization and with external parties.

firstname.lastname@freemarket.com

Format

alex.hunn@freemarket.com

Example

85%

Success rate

What's the Latest News About Freemarket?

FinextraJanuary 25, 2024

FreeMarket raises £17m in Series B funding extension

FreeMarket, the London-based fintech platform for cross-border payments and currency exchange, has successfully raised an additional £17 million in a Series B funding extension. The round was led by Baird Capital, with participation from existing investors, bringing the total Series B funding to £30 million. This investment will fuel FreeMarket's international expansion and product development....more

FreeMarket Official WebsiteNovember 1, 2023

FreeMarket Announces Expansion into North America and Key Senior Hire

FreeMarket has announced its strategic expansion into the North American market, a significant step in its global growth strategy. Alongside this expansion, the company appointed Eric S. Friz as Head of Sales for North America to lead its commercial efforts in the region....more

FreeMarket Official WebsiteMay 1, 2024

FreeMarket to exhibit at Money 20/20 Europe 2024

FreeMarket announced its participation as an exhibitor at Money 20/20 Europe 2024 in Amsterdam. The company will showcase its latest innovations in cross-border payments and FX solutions, engaging with industry leaders and potential clients....more

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