What Does Freedom Leisure Do?

Total employees1382
HeadquartersLewes
Founded2002

Freedom Leisure is one of the UK’s leading not-for-profit leisure trusts, established in 2002. They partner with local authorities and public sector organizations to manage leisure and cultural facilities across the UK, primarily in England and Wales. Their mission is to improve lives through leisure by providing affordable and accessible facilities, promoting active lifestyles, and fostering community engagement. They operate a diverse portfolio of over 100 sites, including swimming pools, gyms, sports halls, and entertainment venues, reinvesting any surplus back into the services and facilities.

Where Is Freedom Leisure's Headquarters?

HQ Function

Serves as the central administrative and strategic hub, providing support services such as finance, HR, marketing, and operational management for their network of leisure centres across the UK.

Notable Features:

A modern, functional office environment designed to facilitate collaboration and efficient support for nationwide operations. Specific architectural details are not publicly highlighted.

Work Culture:

Collaborative, community-focused, and driven by a passion for health, wellbeing, and active lifestyles. The culture emphasizes teamwork, employee development, and a commitment to serving local communities.

HQ Significance:

The headquarters is crucial for coordinating the operations of over 100 leisure facilities, ensuring consistent service quality, strategic alignment with the trust's mission, and effective partnership management with local authorities.

Values Reflected in HQ: The headquarters operations reflect values of efficiency, collaboration, community service, and a commitment to promoting healthy, active lifestyles across the UK.

Location:

Freedom Leisure operates exclusively within the United Kingdom. Their functions are primarily focused on managing leisure centres and cultural venues in partnership with local authorities across England and Wales, supporting local communities through accessible health and wellness services.

Street Address:

The Paddock, 1-6 Carriers Way, East Hoathly

City:

Lewes

State/Province:

East Sussex

Country:

United Kingdom

Where Else Does Freedom Leisure Operate Around the World?

Crawley, West Sussex/United Kingdom

Address: K2 Crawley, Pease Pottage Hill, Crawley, West Sussex, RH11 9BQ

Serves as a primary hub for community sport, health, and wellbeing in the West Sussex region, hosting local and regional events and providing accessible leisure opportunities for all ages.

Guildford, Surrey/United Kingdom

Address: Guildford Spectrum, Parkway, Guildford, Surrey, GU1 1UP

Provides a diverse array of recreational and entertainment options for families and individuals in Guildford and the wider Surrey area, promoting active lifestyles and community engagement through varied programming.

Worcester, Worcestershire/United Kingdom

Address: Perdiswell Leisure Centre, Bilford Road, Worcester, WR3 8DX

Acts as a key centre for fitness, sport, and community activities in Worcester, catering to both casual users and competitive athletes in the region.

Buying Intent Signals for Freedom Leisure

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Freedom Leisure? Meet the Executive Team

As of April 2025, Freedom Leisure' leadership includes:

Ivan Horsfall Turner - Chief Executive Officer
Jeremy Rowe - Group Operations Director
Matt Hunt - Group Commercial Director
Neil Tappenden - Group Finance Director
Jessica Shephard - Group People Director

Who's Investing in Freedom Leisure?

Freedom Leisure has been backed by several prominent investors over the years, including:

Not applicable. Freedom Leisure is a not-for-profit charitable leisure trust. It is primarily funded through partnerships with local authorities, operational revenue generated from its leisure centres, and occasional grants.

What Leadership Changes Has Freedom Leisure Seen Recently?

Hire2
Exits0

Freedom Leisure has strengthened its executive team with key appointments in Commercial and People Director roles over the past 18-24 months, enhancing its strategic capabilities. No major departures at the top executive level have been publicly announced recently.

New Appointments:

Jessica Shephard, Jessica Shephard was appointed as Group People Director, bringing extensive experience to lead Freedom Leisure's HR and people strategy.
Matt Hunt, Matt Hunt joined Freedom Leisure as Group Commercial Director to drive commercial strategy and growth initiatives.

What Technology (Tech Stack) Is Used byFreedom Leisure?

Discover the tools Freedom Leisure uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Freedom Leisure Email Formats and Examples

Freedom Leisure typically utilizes a standard professional email format for its employees. The most common structure is combining the employee's first name and last name, separated by a period, followed by the company domain.

firstname.lastname@freedom-leisure.co.uk

Format

jane.doe@freedom-leisure.co.uk

Example

85%

Success rate

What's the Latest News About Freedom Leisure?

Worcester NewsApril 29, 2024

Freedom Leisure news: Malvern Splash operator responds to criticism

Freedom Leisure, operator of Malvern Splash, addressed public concerns regarding the facility's condition and operational issues, outlining steps for improvement and reaffirming its commitment to the community....more

Insider Media LimitedMay 8, 2024

Freedom Leisure news: Plans Progress for Major Gosport Leisure Centre Revamp

Plans are advancing for a significant refurbishment of Gosport Leisure Centre, a facility operated by Freedom Leisure, aiming to enhance facilities and improve the overall user experience....more

Kent OnlineJanuary 18, 2024

Freedom Leisure news: Thanet's leisure centres' future secured with Freedom Leisure, but prices set to rise

Freedom Leisure will continue to operate Thanet's leisure centres, securing their future for the community, although users may see price increases to help cover rising operational costs and ensure sustainability....more

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