What Does FreeAgent Do?

Total employees383
HeadquartersEdinburgh
Founded2007

FreeAgent is a UK-based provider of cloud-based accounting software, specifically designed for small businesses, freelancers, and contractors. Their intuitive platform helps users manage invoicing, track expenses, run payroll, handle tax returns (including Self Assessment and VAT), and provides a clear, real-time overview of business finances. Acquired by NatWest Group in 2018, FreeAgent is committed to simplifying financial administration and empowering its customers to manage their business finances with confidence.

Where Is FreeAgent's Headquarters?

HQ Function

Serves as the central hub for FreeAgent's operations, including core product development, software engineering, customer support leadership, marketing strategy, and overall business administration.

Notable Features:

Situated in the modern One Edinburgh Quay development, the office likely offers contemporary workspaces, collaborative zones, and amenities typical of a leading tech company, possibly with views over the Union Canal.

Work Culture:

Fosters a collaborative, innovative, and supportive work environment. FreeAgent is known for emphasizing employee well-being, continuous learning, and a user-centric approach to software development. The culture likely promotes agile practices and a friendly, inclusive atmosphere.

HQ Significance:

The Edinburgh HQ is central to FreeAgent's identity and operations, being the primary center for innovation and development of its accounting software. Its location in a key UK tech city facilitates talent acquisition and industry engagement.

Values Reflected in HQ: The choice of a modern, well-equipped HQ in a central tech hub likely reflects FreeAgent's values of innovation, efficiency, customer focus, and commitment to providing high-quality, user-friendly software solutions.

Location:

FreeAgent primarily focuses on the UK market, with its software tailored to UK accounting standards and tax regulations. While its cloud-based platform is accessible globally, its core support and product development are UK-centric. As part of NatWest Group, its strategic operational footprint is concentrated within the United Kingdom.

Street Address:

One Edinburgh Quay, 133 Fountainbridge

City:

Edinburgh

State/Province:

Scotland

Country:

United Kingdom

Where Else Does FreeAgent Operate Around the World?

No additional office locations available.

Buying Intent Signals for FreeAgent

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FreeAgent? Meet the Executive Team

As of April 2025, FreeAgent' leadership includes:

Roan Lavery - CEO & Co-founder
Olly Headey - CTO & Co-founder
Katherine Mullan - Chief Financial Officer
Kevin McCallum - Chief Commercial Officer

Who's Investing in FreeAgent?

FreeAgent has been backed by several prominent investors over the years, including:

NatWest Group (Acquirer)
Lightyear Capital (Previously)
Notion Capital (Previously)
Octopus Ventures (Previously)

What Leadership Changes Has FreeAgent Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or exits announced at FreeAgent in the last 12 months. The core leadership team appears to have maintained continuity since its acquisition and subsequent leadership structure.

What Technology (Tech Stack) Is Used byFreeAgent?

Discover the tools FreeAgent uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FreeAgent Email Formats and Examples

FreeAgent commonly utilizes the email format `firstname.lastname@freeagent.com`. Other potential, less common formats could include `first@freeagent.com` or `firstinitiallast@freeagent.com`. The `firstname.lastname` structure is widely observed.

firstname.lastname@freeagent.com

Format

jane.doe@freeagent.com

Example

85%

Success rate

What's the Latest News About FreeAgent?

FreeAgent BlogFebruary 28, 2024

FreeAgent: New Feature - Submit Your Corporation Tax Return Directly to HMRC

FreeAgent has rolled out a new feature allowing limited company directors to prepare and submit their Corporation Tax return (CT600) directly to HMRC through the FreeAgent software, streamlining the tax filing process....more

FinextraOctober 5, 2023

FreeAgent Launches CIS Solution for Contractors and Subcontractors

FreeAgent has launched a new Construction Industry Scheme (CIS) feature in its accounting software, designed to simplify tax and payment processes for contractors and subcontractors in the UK construction sector....more

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