Free People
Free People's Overview
Free People is a global lifestyle and specialty women's clothing brand, known for its distinctive bohemian aesthetic and free-spirited appeal. Offering a diverse range of products including apparel, accessories, intimates, outerwear, footwear, activewear (FP Movement), home goods, and beauty, Free People caters to creative, confident, and adventurous women. The brand emphasizes quality, unique details, and a vintage-inspired feel, fostering a sense of individuality and self-expression. Free People operates as one of the key brands under the Urban Outfitters, Inc. (URBN) portfolio.
Where is Free People's Headquarters?
HQ Function
The URBN campus, housing Free People's core teams, supports design, merchandising, marketing, e-commerce, global operations, and corporate strategy for the brand.
Notable Features:
The URBN campus at the Navy Yard is renowned for its award-winning adaptive reuse of historic industrial buildings. It features open-plan workspaces, collaborative environments, extensive natural light, on-site cafes, a gym, and outdoor green spaces, reflecting a commitment to creativity and employee well-being.
Work Culture:
The work culture is generally described as creative, collaborative, fast-paced, and entrepreneurial, aligning with the Free People brand's artistic and free-spirited ethos. There's a strong emphasis on fashion, design, and innovation.
HQ Significance:
This headquarters is significant as it centralizes the creative and strategic operations for Free People, allowing for synergy with other URBN brands while fostering the unique identity of Free People. Its location in a redeveloped historic site also speaks to a blend of heritage and modernity.
Values Reflected in HQ: The headquarters design and atmosphere reflect values such as creativity, innovation, community, sustainability (through adaptive reuse), and an appreciation for aesthetics and heritage.
Location:
Free People has a significant global presence, operating retail stores across North America and Europe. The brand's e-commerce site ships to over 100 countries worldwide. Additionally, Free People products are available through a global network of wholesale partners, including major department stores and independent boutiques. This multi-channel approach supports international brand recognition, sales, marketing, and customer engagement across diverse markets.
Street Address:
5000 South Broad Street, Building 543
City:
Philadelphia
State/Province:
PA
Country:
USA
Free People's Global Presence
London, UK
Address: 24 Market Pl, London W1W 8AN, United Kingdom
To expand and manage Free People's brand presence, wholesale accounts, and market penetration within the United Kingdom and continental Europe.
Los Angeles, CA, USA
Address: Suite B465, 860 S Los Angeles St, Los Angeles, CA 90014, USA (California Market Center)
To manage West Coast wholesale accounts, engage with the local fashion scene, support retail operations in the region, and gather trend insights.
Buying Intent Signals for Free People
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Executive Team of Free People
As of April 2025, Free People' leadership includes:
Investors of Free People
Free People has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Within the last year, Free People saw a significant leadership transition with the departure of its Global CEO, who also oversaw the Urban Outfitters brand. Subsequently, two long-tenured executives were promoted to Co-Presidents of the Free People Group.
Departures
New Appointments:
Technology (Tech Stack) used by Free People
Discover the tools Free People uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Free People Email Formats and Examples
Free People, as part of Urban Outfitters, Inc. (URBN), generally utilizes email formats common within the parent company. For corporate communications, emails often use a combination of the employee's first and last name or initial. For brand-specific roles, an @freepeople.com domain may be used.
[first_initial][last]@freepeople.com
Format
jdoe@freepeople.com
Example
70%
Success rate
News and media
WWD • January 25, 2024
Free People Names Anais Rassat and Lylle Breier Co-Presidents
Urban Outfitters Inc. has promoted Anais Rassat and Lylle Breier to co-presidents of the Free People Group. Rassat was chief merchandising officer and Breier was chief marketing officer. They succeed Sheila Harrington, former global chief executive officer of Free People and Urban Outfitters Group, who left in October 2023....more
Chain Store Age • February 20, 2024
Free People Movement opens first ski-focused store in Aspen
Free People’s fast-growing activewear brand, Free People Movement (FP Movement), has opened its first-ever store dedicated to ski and snow apparel and accessories in Aspen, Colorado. The store offers a curated assortment of performance-ready gear for on and off the slopes....more
Retail Dive • May 21, 2024
Urban Outfitters Inc. Q1 comps rise on Anthropologie, Free People strength
Urban Outfitters Inc. reported that total company net sales for the three months ended April 30, 2024, increased 7.8% over the same period last year. Comparable Retail segment net sales increased 4.6%, driven by high single-digit positive growth in Free People and Anthropologie, partially offset by low single-digit negative growth in Urban Outfitters....more
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