HQ Function

Serves as the global headquarters, overseeing brand strategy, design, marketing, product development, and international operations for the Fred Perry brand.

Notable Features:

Located in a central London area, reflecting its British roots. The office likely embodies the brand's blend of heritage and contemporary style.

Work Culture:

A creative and dynamic environment, deeply connected to the brand's rich heritage in sport, music, and subculture. Emphasis on authenticity, quality, and maintaining the brand's iconic status.

HQ Significance:

The heart of the Fred Perry brand, driving its global identity and ensuring consistency across its international markets. It's the birthplace of new collections and strategic initiatives.

Values Reflected in HQ: British heritage, authenticity, connection to subculture, timeless design, and quality craftsmanship are reflected in its operational hub.

Location:

Fred Perry supports its global operations through its London headquarters, key regional offices (such as in Tokyo via its parent company), and a network of showrooms and distribution partners. Core functions managed globally include design and product development (largely centralized in the UK), international marketing and brand management, supply chain logistics, and retail operations. The brand boasts a significant retail footprint with flagship stores in major cities worldwide, an extensive network of wholesale partners, and a robust e-commerce platform serving numerous countries.

Street Address:

37 Mount Pleasant

City:

London

State/Province:

Greater London

Country:

United Kingdom